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Director Ecommerce

United States, Greenville · Job Posted April 23, 2026
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Job Description

Our firm has been exclusively engaged to identify a Director of E-Commerce for a privately held, vertically integrated consumer products organization entering a significant growth phase. This company has an established national retail footprint, a diversified multi-brand portfolio, and full control across product development, manufacturing, and distribution. With decades of operating history and approximately $100M in annual revenue, the business is now under new executive leadership and is investing heavily in scaling its digital capabilities. E-commerce represents one of the most critical and underdeveloped growth channels, and this hire will play a central role in defining and executing that strategy.

Job Responsibility

  • Own full P&L accountability for all e-commerce channels (DTC and marketplaces)
  • Define and execute a comprehensive digital growth strategy and operating roadmap
  • Build, mentor, and scale a high-performing e-commerce team
  • Lead channel strategy across Shopify, Amazon, Walmart Marketplace, Faire, and emerging platforms
  • Relaunch and optimize underperforming marketplace channels, including Amazon
  • Identify and develop new revenue streams, including social commerce and emerging platforms
  • Drive site performance through UX optimization, merchandising, pricing, and conversion strategies
  • Oversee performance marketing efforts across major digital channels with a strong ROI focus
  • Establish and track core KPIs including ROAS, CPA, conversion rate, AOV, and LTV
  • Partner cross-functionally with product, creative, supply chain, and sales leadership
  • Elevate brand storytelling and positioning across a diverse product portfolio
  • Leverage a robust new product pipeline to identify breakout and high-growth opportunities

Requirements

  • 7+ years of progressive e-commerce leadership experience
  • Demonstrated success scaling digital revenue beyond $5M–$20M+
  • Deep expertise across Shopify/DTC and major marketplaces, particularly Amazon Seller Central
  • Strong command of performance marketing and data-driven growth strategies
  • Experience building teams and infrastructure in high-growth or transformation environments
  • Analytical mindset with fluency in key e-commerce metrics and optimization frameworks
  • Comfortable operating in ambiguity and building from the ground up
  • Experience in high-SKU, fast-moving consumer products environments is highly preferred
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