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Our firm has been exclusively engaged to identify a Director of E-Commerce for a privately held, vertically integrated consumer products organization entering a significant growth phase. This company has an established national retail footprint, a diversified multi-brand portfolio, and full control across product development, manufacturing, and distribution. With decades of operating history and approximately $100M in annual revenue, the business is now under new executive leadership and is investing heavily in scaling its digital capabilities. E-commerce represents one of the most critical and underdeveloped growth channels, and this hire will play a central role in defining and executing that strategy.
Job Responsibility:
Own full P&L accountability for all e-commerce channels (DTC and marketplaces)
Define and execute a comprehensive digital growth strategy and operating roadmap
Build, mentor, and scale a high-performing e-commerce team
Lead channel strategy across Shopify, Amazon, Walmart Marketplace, Faire, and emerging platforms
Relaunch and optimize underperforming marketplace channels, including Amazon
Identify and develop new revenue streams, including social commerce and emerging platforms
Drive site performance through UX optimization, merchandising, pricing, and conversion strategies
Oversee performance marketing efforts across major digital channels with a strong ROI focus
Establish and track core KPIs including ROAS, CPA, conversion rate, AOV, and LTV
Partner cross-functionally with product, creative, supply chain, and sales leadership
Elevate brand storytelling and positioning across a diverse product portfolio
Leverage a robust new product pipeline to identify breakout and high-growth opportunities
Requirements:
7+ years of progressive e-commerce leadership experience
Demonstrated success scaling digital revenue beyond $5M–$20M+
Deep expertise across Shopify/DTC and major marketplaces, particularly Amazon Seller Central
Strong command of performance marketing and data-driven growth strategies
Experience building teams and infrastructure in high-growth or transformation environments
Analytical mindset with fluency in key e-commerce metrics and optimization frameworks
Comfortable operating in ambiguity and building from the ground up
Experience in high-SKU, fast-moving consumer products environments is highly preferred