Director, Ecommerce Strategy Job at Arc Worldwide (Chicago)

Job Description

Arc is looking for an innovative and highly strategic client-facing freelance Director of Ecommerce Strategy to develop and drive ecommerce strategy for multiple CPG clients! In this role, you will lead client ecommerce strategy and content planning across retail media and marketplace ecosystems with a specific focus on the Amazon ecosystem. Sitting squarely at the intersection of strategy, brand, and creative, you will set direction for best-in-class work in Brand Stores/Brand Shops and PDP experiences, guiding store wireframes and modules to maximize retailer capability. As a thought leader and subject matter expert, you will drive and advance Arc's digital shelf approach for our clients while working in close collaboration and partnership across IATs and internal cross-functional teams.

Job Responsibility

Lead ecommerce strategy engagements end-to-end by serving as a senior strategic partner to client stakeholders, agency business leaders, and creative teams
Own Amazon Brand Store/retailer Brand Shop strategy and development including defining shopper journeys, producing/overseeing wireframes, and directing creative module selection based on platform capabilities
Guide PDP content development from strategy to briefing creative teams, including tiles, copy direction, and ATF/BTF content planning
ensure alignment across A+/Enhanced Content and other modules
Own strategic frameworks and POVs for AI-powered commerce and search
Partner with other subject matter experts internally at Arc and with partner agencies to embed category knowledge, shopper insight, brand guidelines, and retail media plans into recommended content strategies
Set the strategic standard for ecommerce content and ensure creative execution aligns to the strategy
Define measurement approaches and success metrics for ecommerce content and search performance (e.g., discoverability, conversion, share of voice, and content compliance)
Direct and mentor strategists, writers, designers, and cross-functional teams by providing clear briefs, strategic feedback, and quality oversight across deliverables
Lead client presentations and synthesize inputs into clear and actionable narratives, recommendations, and decision-ready next steps
Drive agency advancement by contributing to new business and internal capability building such as tools, templates, case studies, and knowledge sharing

Requirements

8+ years of progressively-responsible experience driving ecommerce strategy and tactical planning within an agency, retailer's media organization, or CPG's trade or customer marketing department
Bachelor's degree in advertising, marketing, or related field preferred
experience may be substituted
Deep expertise in ecommerce ecosystems and platform mechanics across multiple retail channels such as Target, Walmart, Chewy, etc. with a specific focus on Amazon to include content modules, discoverability levers, and conversion drivers
Proven ability to influence senior stakeholders and translate business objectives into actionable, prioritized roadmaps
Advanced understanding of search and discoverability, including keyword strategy, taxonomy, and on-platform SEO best practices
working knowledge of AEO and GEO implications for commerce content
Strong strategic and analytical mindset with an ability to analyze results, synthesize data, draw out insights & implications, and develop insightful and actionable reporting and recommendations
Experience working within a cross-functional, multi-disciplinary team on ecommerce-focused campaigns
Experience leading strategy as a part of a larger IAT
Experience partnering directly with clients to confidently present work, articulate rationale for approach in the context of both business and user needs, and workshop and brainstorm iterative changes to ongoing projects
Ability to identify, synthesize, respond to, and resolve issues and conflicts as they arise
Sound decision-making ability rooted in agency, client, and industry knowledge
Comfort operating with a high level of ownership, autonomy, and accountability
Strong leadership skills with experience mentoring strategists and guiding cross-functional teams
An outstanding listener with clear and persuasive verbal and written communication and presentation skills, a high degree of emotional intelligence, and an ability to tell a smart, concise story using data
Experience communicating with and presenting to executive-level clients on a regular basis including leading workshops, presenting and defending recommendations, and build consensus across stakeholders
A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals
Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities
Highly collaborative but independently capable

What we offer

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance (for freelancers/temporary employees)

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Director, Ecommerce Strategy

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