Director, Digital Product Jobs

ILIA Beauty

Location:
United States, Los Angeles

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

160000.00 - 185000.00 USD / Year

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Job Description:

As the Director of Digital Product, you will play a pivotal role in driving our online shopping experience and ensuring seamless integration with our brand's vision. Your responsibilities will encompass owning the ecommerce experience, including headless architecture, international operations, website performance, conversion rate optimization, site merchandising, subscription management, loyalty program management, and web analytics. This role is hybrid and open to candidates based in Los Angeles, CA or Orange County, CA. This role will report into our VP of Digital & eCommerce.

Job Responsibility:

DTC E-commerce Strategy & Channel Ownership: Develop and execute a comprehensive e-commerce roadmap aligned with the company's business objectives, subscription models, loyalty programs, web analytics, and feature buildouts including full P&L ownership
DTC Sales & Budget Ownership: Own the full direct-to-consumer P&L, ensuring revenue, OPEX, and EBITDA targets are set and hit.
Sales Forecasting: Forecast the DTC channel by market and by product, partnering with Director of Global Advertising, demand planning, and operations teams to validate assumptions and achieve EBITDA targets
Conversion Rate Optimization: Build and manage a prioritized testing roadmap, design and run tests on a clearly-defined testing cycle, and implement winning tests.
Website Merchandising: Own website merchandising strategy that marries optimal user flow with product revenue targets, continually optimizing the merchandising strategy to maximize user value.
Seamless User Experience Management: Execute and contribute to defining the vision for a seamless user experience that drives conversion and brand love.
Performance Monitoring: Monitor key performance metrics (CR%, AOV, website revenue, revenue per user, time on site, site speed) for each international store, analyze data, and generate reports to track the success of e-commerce initiatives in a headless architecture across multiple markets.
Project Management: Collecting business requirements from cross-functional stakeholders and translating into fully built out briefs for development
International Capabilities: Manage and coordinate the setup and operation of multiple Shopify stores tailored to different countries, ensuring localized content, currencies, and payment options.
Ecommerce Tech Ownership: Leverage your expertise in ecommerce tech and data instrumentation to drive the development and implementation of new features for enhanced flexibility and performance.
Performance Reporting: Report on the DTC channel in cross-functional and leadership forums, synthesizing why core KPIs were achieved or missed.
Web Analytics: Lead the integration and implementation of web analytics with GA4 to gather valuable insights and optimize the user experience and marketing strategies with an A/B testing roadmap.
Shopify Ownership: Oversee and optimize the Shopify platform for each international store, including product listings, inventory management, and site performance optimization within a headless ecosystem. Strong experience in the Shopify App Ecosystem required.
Experience and Tech Enhancements: Identify opportunities to enhance the Shopify experience for each market, such as introducing new features, integrations, and payment options.
Data Analysis: Utilize data analytics and user insights to make informed decisions and recommendations for improvements in the headless architecture for international markets.
SEO Optimization: Implement SEO best practices tailored to each international store to improve search engine rankings and drive organic traffic within a headless commerce context.
Testing and QA: Conduct regular usability testing, quality assurance, and bug tracking to maintain a smooth and error-free shopping experience in a headless environment for international customers.
Strong prioritization understanding of web projects with impact and effort.

Requirements:

7+ years of proven experience as a Shopify Product owner or similar role in e-commerce, with expertise in headless architecture, international e-commerce operations, and conversion rate optimization with at least 2-3 years of site P&L ownership experience preferred
At least 2-3 years of people management experience managing roles such as developers, designers & customer experience
Experience in implementation and optimization of subscription management using Recharge and loyalty program management
Ability to scope projects with level of effort and business impact
Proficiency in web analytics integration and implementation, particularly with GA4.
In-depth understanding of headless commerce principles and the Shopify platform, including Shopify Plus.
Strong experience in the Shopify App Ecosystem for Digitally Native Brands for out-of-the-box solutions for common ecommerce problems
Proficiency in data analysis and the ability to use data to drive decision-making.
Experience with SEO and digital marketing strategies within a headless and international context.
Excellent project management and communication skills.
Creative problem-solving abilities and a passion for innovation.

What we offer:

Bonus Opportunity
Health Benefits - 100% employer-paid medical, dental & vision coverage
Flex Time Off - No cap on personal time off and paid company holidays
Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season
Parental Leave - Up to 18 weeks paid parental leave
401(k) - Save for your future with a 401(k) with a company match
Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care
Hybrid Work Model - Find your flow, working from home or from one of our offices
ILIA Products - Quarterly stipend to replenish your favorite products and try new ones

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Director, Digital Product