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Director, Digital Performance & Adoption - Americas

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Four Seasons

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Location:
Canada , Toronto

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Category:
IT - Administration

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Contract Type:
Not provided

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Salary:

150000.00 - 160000.00 CAD / Year
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Job Description:

The Director, Digital Performance and Adoption Americas, will provide clear accountability and leadership in working with hotels located in the Americas to optimize the performance of their digital direct business, and digital products. This role will partner with the Digital Products organization and properties to uncover regional and local performance optimization opportunities, develop strategies to close performance gaps, and enable the realization of critical performance targets. Primary areas of performance will include conversion, bookings, ancillary revenue capture, as well as app and chat adoption. As part of this role, the Director will help develop a thorough digital performance governance program. This will also include the creation, augmentation, and management of digital performance reporting to be used by Americas property teams.

Job Responsibility:

  • Lead digital performance reviews
  • Conduct / champion / lead regular stakeholder management meetings (across corporate, regions, and properties)
  • Proactively identify and prioritize areas of opportunity
  • Develop reporting to support performance management
  • Proactively identify areas of opportunity for performance improvement
  • Identify forward looking performance and adoption trends
  • Identify test and learn opportunities, and work with test and learn teams to structure and implement tests
  • Identify innovative digital and digital marketing solutions to close performance gaps
  • Work cross-functionally to bring to life, and enable digital solutions globally, regionally and at property level

Requirements:

  • Bachelor’s degree in business or equivalent is required
  • 7+ years of work experience in a fast-paced environment
  • Knowledge of business and marketing practices
  • Knowledge in working with Adobe Analytics, Google Analytics, Firebase, Google Data Studio
  • Proficiency in Word, Excel and PowerPoint, Figma, InVision, Canva, Keynote, and Adobe Creative Cloud required
  • Knowledge in SQL, relational and non-relational databases
  • Knowledge of Front-end development and mobile app development
  • Proven track record in digital performance management and performance optimization
  • Experience in building workable digital marketing solutions to improve performance
  • Experience standing up processes and policies
  • Strong understanding of User experience and Digital Product Design
  • Strong program management skills
  • Experience in business intelligence and developing reporting
  • Strong understanding of Ecommerce best practices
  • A/B testing
  • and analytics platforms
  • Experience in digital product management, ecommerce, and/or digital applications
  • Experience leading other digital managers and analysts
  • Experience working between corporate, regional, and local properties or offices
  • Proven track record of advancement and high performance

Nice to have:

Travel and hospitality experience would be beneficial but not required

Additional Information:

Job Posted:
January 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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