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Director Digital Media Performance

United States, Cincinnati Employment contract 150000.00 - 175000.00 USD / Year · Job Posted May 09, 2026
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Job Description

A growing integrated marketing agency is seeking a Director/Sr. Director, Digital Media Performance to lead paid media campaign activation, performance, optimization, and reporting across key client accounts. This is a senior, client-facing role focused on performance accountability. The ideal candidate brings deep cross-platform paid media expertise, strong analytical skills, and the ability to connect campaign performance to measurable business outcomes.

Job Responsibility

  • Oversee paid media campaigns to ensure they are live, pacing correctly, and executing as planned across channels
  • Monitor and optimize campaigns to improve performance against defined KPIs
  • Develop and execute A/B testing across audiences, creative, bidding strategies, and channels
  • Analyze campaign results and translate data into clear insights, recommendations, and next steps
  • Track performance against goals and connect campaign activity to broader client business outcomes
  • Serve as a senior client-facing media expert, presenting strategy, performance results, and recommendations to marketing leaders and stakeholders
  • Lead execution across platforms including Google Ads, Performance Max, YouTube, DV360, Meta, TikTok, Reddit, LinkedIn, Snapchat, programmatic DSPs, and direct digital/video channels
  • Use analytics and reporting tools such as GA4, Datorama, Funnel, Mixpanel, or similar platforms to improve reporting and inform optimization
  • Identify underperformance, delivery risks, or campaign issues and resolve them quickly
  • Partner cross-functionally with strategy, creative, analytics, and account teams to improve campaign effectiveness
  • Identify opportunities to streamline workflows, improve turnaround time, and increase output quality
  • Support media partner relationships, negotiate effective media buys, and bring forward new ideas to drive client growth

Requirements

  • 8–12+ years of paid media experience with direct responsibility for campaign performance
  • Strong hands-on experience managing and optimizing paid media campaigns
  • Experience across paid search, paid social, programmatic, and video platforms
  • Proven ability to improve campaign performance through testing, analysis, and iteration
  • Experience working directly with senior marketing stakeholders and presenting performance results
  • Strong analytical skills with the ability to interpret data and connect performance to business outcomes
  • Familiarity with reporting and analytics tools such as Google Analytics/GA4, Mixpanel, Funnel, Datorama, or similar platforms
  • Experience driving account growth, retention, or measurable performance improvements
  • Strong organizational skills with the ability to manage multiple campaigns and priorities
  • Proficiency in Excel, PowerPoint, Google Slides, and platform reporting tools
  • Proactive, accountable, and results-focused work style

Nice to have

Strong media marketplace relationships preferred

What we offer

  • Employer-paid medical insurance for employees and dependents
  • 401(k) match
  • Generous paid time off
  • Career training and professional development opportunities

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