Director, Digital Marketing (Demand Gen), Robert Half

Robert Half

Location:
United States, Atlanta

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Strategic, data-driven Digital Marketing Director to lead demand generation efforts and accelerate pipeline growth. This role will be responsible for developing and executing full-funnel digital marketing strategies that attract, engage, and convert target audiences across multiple channels. The ideal candidate combines creative thinking with analytical rigor and has a proven track record of driving measurable results in B2B or high-growth environments.

Job Responsibility:

Develop and execute a comprehensive demand generation strategy that aligns with business goals and revenue targets
Lead digital campaigns across paid, owned, and earned channels to drive awareness, lead acquisition, and customer retention
Partner closely with Sales, Product Marketing, and Revenue Operations to align campaigns with buyer journeys and conversion goals
Manage digital marketing budget, ensuring efficient allocation across channels and programs
Plan and execute integrated campaigns across paid search, paid social, display, email, content syndication, and SEO
Build scalable lead nurturing programs that improve conversion rates through automation, retargeting, and personalization
Test, measure, and optimize performance across all campaigns to maximize ROI
Collaborate with creative and content teams to develop compelling assets that support campaign objectives
Track, analyze, and report on key performance metrics including MQLs, pipeline influence, CAC, and ROI
Leverage marketing automation and CRM tools to manage campaign performance and lead flow
Implement A/B testing and data-driven insights to continuously refine targeting, messaging, and user experience
Lead and mentor a team of digital marketers, ensuring professional growth and alignment with company objectives
Collaborate cross-functionally with Sales, Product, and Customer Success to ensure cohesive go-to-market execution
Stay ahead of digital trends, tools, and technologies to keep demand generation strategies innovative and competitive

Requirements:

Bachelor's degree in Marketing, Business, Communications, or a related field (MBA a plus)
8-12 years of experience in digital marketing
At least 4 years focused on demand generation leadership
Proven experience building and optimizing multi-channel digital campaigns that drive qualified pipeline
Strong analytical mindset with hands-on experience in marketing automation, CRM systems, and data visualization tools
Deep understanding of inbound and outbound marketing, SEO/SEM, content marketing, and ABM strategies
Exceptional communication and leadership skills with a collaborative, growth-oriented mindset

Nice to have:

Background in B2B SaaS, technology, or professional services
Experience managing vendor relationships and digital marketing agencies
Familiarity with account-based marketing (ABM) and lifecycle marketing strategies

What we offer:

Medical, vision, dental, and life and disability insurance
401(k) plan
Free online training
Competitive compensation

Additional Information:

Job Posted:
October 07, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Director, Digital Marketing (Demand Gen)