Director, Digital Analytics Strategy Job at Zion & Zion

Senior Director, Digital Analytics Strategy

The Senior Director, Digital Analytics Strategy will be part of the Customer Dat...

Location

United States

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

9+ years of hands-on experience in analytics strategy and execution
3+ years’ experience working at a digital agency or ad agency
A passion for using data to tell stories, understanding customer behavior, surfacing insights, and inform decisions
Expert-level knowledge of digital analytics solutions and experience developing analytics measurement strategies
Ability to communicate with technical resources
Expert knowledge of digital analytics solutions including Google Analytics, Adobe Analytics, Amplitude and/or similar digital analytics platforms
Experience with CDPs, such as Tealium, Segment, mParticle, Amperity, Adobe Experience Platform, Treasure Data
Customer use case knowledge to proactively identify growth opportunities
A solid understanding of marketing technologies
In-depth web analytics strategy and web analytics solution design experience (NOT just analytics “implementation” experience, but analytics “strategy” experience) with a proven track record of meeting and exceeding clients’ expectations

Job Responsibility

Lead stakeholder discussions and help clients to translate business objectives into website KPIs and goals
Produce analytics measurement plans for all types of digital properties – from single-page applications, large multi-site platforms, to gaming and connected devices
Lead technology & strategy solution engagements across multi-functional workstreams
customer data platform (CDP), data onboarding and activation, and analytics
Work with our Solutions Architecture and Consulting team to advise on data and analytics technology topics
Provide expert consulting services and thought leadership to clients and potential clients
Collaborate with internal teams and vendor partners to develop solutions to meet client’s unique requirements, which include combinations of data, technology, partners, integrations and analytics
Serve as client’s digital marketing ecosystem subject matter expert
Manage and own multiple client relationships, serving as the subject matter expert for analytics
Collaborate and guide cross functional teams through integration projects with competing priorities, several stakeholders, and tight timelines

FLEX Director, Digital Strategy & Execution

Location

United States , Bethesda

Salary:

61.00 - 102.35 USD / Hour

Marriott Bonvoy

Expiration Date

Until further notice

Requirements

4-year degree (BA/BS) from an accredited university in Business Administration, Hospitality Management, Engineering, or a related major, or equivalent experience
MBA preferred
8+ years in business or strategy management, delivery of complex, enterprise/digital initiatives, data analytics, and visualization, demonstrating progressive career growth and patterns of leadership and exceptional performance
experience working with leadership/sr. management in establishing visions, formulating plans, and driving complex change through a highly matrixed, global organization
demonstrated experience in creating high-impact presentations and data visualizations to support storytelling and decision-making
solid understanding of the hospitality industry and be able to bring together colleagues with differing but valued perspectives
strong organizational skills with demonstrated ability to manage multiple high-complexity efforts and competing priorities
proven experience in strategic planning, execution, and experience in building business cases and product roadmaps to drive investment and resource decisions
robust analytical skills, including the ability to analyze data, draw conclusions, develop recommendations and report out
ability to work through ambiguous and open-ended business priorities and translate the same into clear business plans and definitions of success

Job Responsibility

Support cross-functional teams comprised of Digital Products and Marriott discipline and continent leadership to assess and develop organizational strategy and long-term plan for growth
Synthesize internal and external factors and consumer/technology/competitive trends as inputs to influence strategy formulation
Support cross-functional working teams and lead efforts to drive progress against the strategic plan
Partner with cross-functional and continent teams, including loyalty, analytics, global sales, revenue management, and technology, to develop innovative solutions and drive digital and Bonvoy member growth
Provide updates to leadership, help to drive decisions, resolve conflicts and monitor progress against plan
Assists in the execution of key cross-functional initiatives across Digital, other disciplines, and continents to drive the desired outcome
Helps to deliver the results on a portfolio of Digital-led initiatives, including the development and execution of a comprehensive plan to hit key milestones and deliverables
Secure needed program/project sponsorship and stakeholder buy-in through formal and informal channels
Provide timely communication to impacted teams and stakeholders to ensure awareness and alignment
Work with Insights, Strategy, and Analytics and Digital Performance team to develop appropriate project measurements and tracking

What we offer

401(k) plan
stock purchase plan
discounts at Marriott properties
commuter benefits
employee assistance plan
childcare discounts
medical
dental
vision
health care flexible spending account

Fulltime

Digital Strategy Director

CLYDE is a fast-paced, impact agency committed to delivering innovative, strateg...

Location

United States , Washington, DC

Salary:

88300.00 - 127200.00 USD / Year

CLYDE

Expiration Date

Until further notice

Requirements

4-7 years of experience in social media strategy, content development, and digital storytelling
Leads the development of breakthrough social media and influencer campaigns
Owns the full lifecycle of social content
Leads internal and client-facing social and influencer discussions
Develops and executes influencer strategies
Thinks beyond trends and calendars to craft thumb-stopping campaigns
Designs and writes social content that’s customized by platform and audience
Uses data and platform insights to inform strategies
Highly skilled in Adobe Creative Suite, relevant design/motion tools
experienced with social scheduling, listening, and influencer tools like Klear

Job Responsibility

Develop comprehensive digital strategies informed by audience insights, platform behavior, and client goals
Identify the right mix of channels, messaging, content formats, and placements for each target audience
Create audience journeys, communication frameworks, and campaign architectures
Translate business challenges into actionable digital strategies
Collaborate with the creative team to shape platform-specific content and messaging
Ensure messaging is tailored to each audience persona and aligned with channel best practices
Recommend formats, tones, and storytelling approaches that resonate across platforms
Analyze campaign performance data to uncover insights and optimization opportunities
Develop data-informed recommendations to improve reach, engagement, and conversion
Monitor digital trends, platform shifts, and audience behavior changes

Associate Director, Digital Strategy

The Associate Director, Digital Strategy must have demonstrated expertise across...

Location

United States

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

5+ years of experience at a media planning & buying agency experience a must
Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Meticulous and detail-oriented
Proven track record and ability to mentor junior members of a team to teach and inform digital media best practices
Basic knowledge of traditional media
be able to speak strategically about how digital and traditional media work together
Extensive experience planning and buying digital media: Paid Social, Paid Search, and programmatic experience is required
Excellent communication skills, both written and verbal
Experience presenting to client executives and upper management
Must be a proactive team player willing to roll your sleeves up and help the team as needed

Job Responsibility

Act as both an internal and client-facing subject matter expert for digital media strategy
Provide both internal and external (client facing) POV on the future state of digital media, as it related to changes in the industry
Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
Know when and why to use different digital media channels (based on client business objectives and KPIs)
Utilize a data-driven approach to budget allocation decision making
Perform hands-on optimization of digital campaigns and delegate digital campaign optimization efforts to team members when necessary
Put together clear and concise presentations
Analyze the meaning behind data and communicate key findings and highlights to clients
Pull media pacing reports and analyze against KPIs
Contribute to thought leadership content around digital media strategy (blogs, articles, whitepapers)

Sr. Director, HPEFS Digital Strategy

HPEFS is seeking an innovative and strategic Digital Strategy Leader to define a...

Location

United States

Salary:

155500.00 - 376000.00 USD / Year

Hewlett Packard Enterprise

Expiration Date

Until further notice

Requirements

Proven experience in defining and executing complex, global digital strategies, with a focus on customer-centric innovation
Strong technical background with the ability to work collaboratively with CIOs and business teams
Skilled in vendor management, including management of high-value strategic vendor relationships and multi-vendor ecosystems
Demonstrable experience in strategy development and digital implementation
Exceptional leadership abilities, with a track record of managing and scaling high-performing teams
Strong analytical and problem-solving skills with a focus on business outcomes and operational efficiency

Job Responsibility

Strategic Leadership: Define and execute HPEFS' digital strategy, including the optimization of the PRISMA platform and future digital investments to drive operational excellence
Innovation Roadmap: Develop and implement a global digitalization roadmap for HPEFS' operational processes, ensuring alignment with business goals
Technology & Vendor Management: Partner with the CIO to evaluate and manage key technology vendors, ensuring high-quality solutions and seamless integration
Business Requirements: Lead the development of robust business requirements and rigorous business user testing to ensure successful implementation of digital solutions
Data & API Strategy: Ensure the integrity and quality of HPEFS' data, APIs, and portals to optimize customer, partner, and user engagement
Performance Goals: Partner with the Service Transformation and Service Excellence leaders to drive significant annual cost efficiencies and create revenue opportunities

What we offer

Health & Wellbeing
Personal & Professional Development
Unconditional Inclusion

Fulltime

Associate Director, Digital Media Strategy

The Associate Director, Digital Media Strategy must have demonstrated expertise ...

Location

United States

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

5+ years of experience at a media planning & buying agency experience a must
Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Meticulous and detail-oriented
Proven track record and ability to mentor junior members of a team to teach and inform digital media best practices
Basic knowledge of traditional media
be able to speak strategically about how digital and traditional media work together
Extensive experience planning and buying digital media: Paid Social, Paid Search, and programmatic experience is required
Excellent communication skills, both written and verbal
Experience presenting to client executives and upper management
Must be a proactive team player willing to roll your sleeves up and help the team as needed

Job Responsibility

Act as both an internal and client-facing subject matter expert for digital media strategy
Provide both internal and external (client facing) POV on the future state of digital media, as it related to changes in the industry
Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
Know when and why to use different digital media channels (based on client business objectives and KPIs)
Utilize a data-driven approach to budget allocation decision making
Perform hands-on optimization of digital campaigns and delegate digital campaign optimization efforts to team members when necessary
Put together clear and concise presentations
Analyze the meaning behind data and communicate key findings and highlights to clients
Pull media pacing reports and analyze against KPIs
Contribute to thought leadership content around digital media strategy (blogs, articles, whitepapers)

Digital Growth & Analytics Sr. Director

Overview Reporting to the Global CMO, this role will lead SodaStream's end-to-e...

Location

Salary:

Not provided

Pepsico

Expiration Date

Until further notice

Requirements

MBA or equivalent Master's degree in Business, Analytics, Engineering, Digital or related field - preferred
Strong quantitative and commercial foundation with deep understanding of digital growth economics, media effectiveness and consumer analytics
15–20 years of leadership experience in digital-first, data-led, eCommerce or consumer technology environments
Proven track record leading transformation across data, media, CRM, loyalty and commercial growth functions
Experience scaling digital growth capabilities across global or regional organizations with strong market enablement component
Experience in subscription, recurring-revenue, DTC or eCommerce-first business models strongly preferred
Strong executive presence with demonstrated ability to influence senior business and functional leaders
Ideal profile: Digital-native leader from ~$0.5–1B B2C eCommerce-first environment with strong data analytics and digital marketing capabilities and global transformation experience

Job Responsibility

Define and lead SodaStream's global Digital Growth strategy and operating roadmap across Data, Media and Loyalty capabilities
Integrate Data Analytics & Measurement, Digital Marketing and Loyalty/Subscription into a connected growth engine spanning Marketing, DTC and Markets
Drive CLTV-led omnichannel growth through tighter integration of audience strategy, media, CRM, loyalty and commercial execution
Build a future-ready consumer growth infrastructure including data automation, AI-enabled optimization, advanced measurement and martech capabilities
Establish measurement and decision frameworks linking consumer, media and commercial investments to business outcomes (CLTV, CAC, ROAS, retention, penetration)
Translate consumer and performance insights into Category, Media and MarCom decisions and support market-level prioritization and execution
Lead governance of major digital investments and business cases, including technology and capability CAPEX decisions where relevant
Drive global operating rhythms and performance management across markets while balancing standardization with local flexibility
Build advanced organizational capability in AI, automation, digital growth, experimentation and performance optimization
Act as senior advisor and partner to HQ and market leadership teams on digital growth priorities and transformation roadmap

Director Digital Human Resources - Digital HR and Associate Experience

The Director(s) of HR - Digital will support the System Director, Digital Associ...

Location

United States , Irving

Salary:

Not provided

CHRISTUS Health

Expiration Date

Until further notice

Requirements

Bachelor's Degree required
10+ years of project or program management experience leading or coordinating large-scale technology-based transformation and process improvement initiatives
Experience with learning management systems and authoring software applications strongly preferred
Experience with HR Digital End-User Experiences
Experience in managing enterprise-wide projects to ensure that high quality, functional solutions are delivered in a timely manner. With an emphasis on proper change management, end user training, end user communication, and deep business partnership
10+ years of project or program management experience leading or coordinating large-scale technology-based transformation and process improvement initiatives
Experience in HR Digital Media Content and Marketing
At-least 5-7 years’ experience in the graphic design/ interactive media design field
3+ years of UI/UX Design and brand management experience

Job Responsibility

Drive the strategy around the design of the platforms in harmony to produce an excellent Associate experience.
Design purposeful integration and simplicity in creating delightful HR experiences.
You love exploring and prototyping new technical experiences. This could be through partnerships with consulting partnerships initially to spearheading hackathons and innovation labs that produce new prototypes for addressing Associate needs.
Leverage Associate feedback channels such as quarterly engagement pulses, to measure and assess consistent digital Associate engagement and experience.
Develop and own digital dashboards across the CoE using data and insight to inform our design and decision making.
Partner with executive team to build and lead the HR innovation arm of Human Resources by design and implementing a design thinking programs and workshops, leveraging human center design best practices.
Translate program design into an innovative, technologically forward thinking and operational efficient solution that balances things like quality of Associate experience and operational cost of delivering.
Partner HR Leaders and HR Business Partners in each business area to ensure the approach to performance, career and Associate engagement etc. is aligned with CHRISTUS business priorities.
Partner HR Leaders and HR Business Partners in each business area to develop our ‘Moments that Matter’ (MtM) roadmap (owner), ensure CHRISTUS has a robust and consistent process for performance, development, career management and Associate engagement that is standardized across all Ministries and Job Families.
Develop and rollout the specific Associate touchpoints in the Moments that Matter map that support, for example, the effective and efficient integration of technology and on-boarding and pre-boarding program.

Fulltime

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Director, Digital Analytics Strategy

Job Description

Job Responsibility

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