Director, Demand Generation Job at Descript (San Francisco)

Director, Demand Generation

Seamless.AI is seeking a data-driven, strategic, and execution-focused Director,...

Location

United States

Salary:

Not provided

Seamless.AI

Expiration Date

Until further notice

Requirements

5+ years of experience in growth or performance marketing, preferably in SaaS or high-growth tech
Expertise across paid channels, automation tools (Customer.io, HubSpot, Marketo, Pardot, etc.), CRO platforms, and analytics tools
Proven ability to scale multi-channel campaigns
Strong grasp of funnel metrics, data interpretation, and optimization strategies
Experience working cross-functionally with sales, design, product, and people teams
A bias for testing, iterating, and moving fast
Bachelor's degree or equivalent work experience in B2B SaaS or a GTM org that closely supports sales enablement
Have managed marketing support for recruiting initiatives, employer brand, or job boards
Love tools like Segment, Amplitude, Unbounce, or Seamless.AI
Must be authorized to work in the U.S.

Job Responsibility

Own the strategy, execution, and performance of all marketing campaigns to drive users, demos and revenue across the customer lifecycle
Oversee all lifecycle and nurture email campaigns across marketing and sales funnels
Drive segmentation, lead scoring, and behavioral-based automation
Collaborate with sales/ops on routing, MQL optimization, and data hygiene
Optimize CAC, CPL, ROAS, and other acquisition KPIs in B2B campaigns
Increase qualified lead volume while improving customer acquisition cost (CAC)
Drive conversion rate uplift across Content, Landing Pages and nurture flows
Launch high-performing campaign initiatives to drive traffic, impressions, demos and sales

Fulltime

Senior Director, Demand Generation

The Senior Director of Global Demand Center will be responsible for driving glob...

Location

United States

Salary:

162700.00 - 246000.00 USD / Year

Seismic

Expiration Date

Until further notice

Requirements

Proven leader and motivator with deep experience building campaigns and leading global demand generation organizations, including integrated campaigns, account-based marketing, digital demand marketing, content marketing
At least 8 years’ experience in the B2B SaaS Technology in a senior leadership position with an oversight of demand generation for a $300M-$1B ARR company
Five or more years of b-to-b digital/inbound marketing including content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
AI-forward mindset with demonstrated use cases to shorten time to market, speed to lead, speed to revenue, productivity and efficiency gains
Expertise in ABM and the entire ABM and enterprise Marketing tech stack
Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
Ability to tie marketing investment & performance to sales pipeline results
Strong understanding of segmentation and the programs that work best for each
Strong operational rhythm - clearly and frequently communicates priorities and results
Experience in organizations with a complex, strategic sale where best practices AND technology define a customer’s success

Job Responsibility

Lead a best-in-class global demand generation organization
Hire, develop, and lead a diverse global team of highly talented marketing professionals across demand generation, campaign marketing, content marketing and digital marketing
Develop and execute the Global Demand Generation strategy that is closely aligned with sales and business needs
Develop and execute programs to drive pipeline and closed revenue, leveraging key channels such as digital advertising, paid search, web marketing, email marketing, lifecycle marketing, video, webinars, direct mail, and more
Develop and track comprehensive metrics (Responses-Leads-Opportunities-Pipeline) and advise on the effectiveness and future direction of our lead generation marketing campaigns and spend
Provide coaching and development opportunities to team members on effective demand gen tactics and approaches
Align closely with Regional Marketing to develop and execute an effective Account-Based Marketing (ABM) strategy, specifically scaled growth ABM
Evaluate, select and manage outside vendors and AI tools that contribute to demand creation programs

Fulltime

Director of Demand Generation

A leading investment advisory firm managing over $36 billion in assets is seekin...

Location

United States , New Jersey

Salary:

180000.00 - 225000.00 USD / Year

Onward Search

Expiration Date

Until further notice

Requirements

8-12 years of relevant experience, with a minimum of 5 years managing demand generation efforts
Prior experience in wealth management, asset management, or alternative investments highly preferred
Proven success in building or scaling multi-channel demand programs targeting high-net-worth or institutional clients
Hands-on skills in digital marketing tools such as Marketo or HubSpot, with deep knowledge of funnel metrics
Strong ability to work independently, influence senior stakeholders, and optimize campaigns for measurable results.

Job Responsibility

Design and implement integrated marketing initiatives across various digital channels to generate qualified leads
Develop scalable campaigns aimed at pipeline development rather than just engagement
Collaborate with content and branding teams to turn thought leadership into measurable results
Oversee planning, execution, and ongoing refinement of marketing campaigns, ensuring proper lead handoff and follow-up
Monitor campaign performance, create dashboards, and utilize data insights to enhance program effectiveness.

What we offer

medical insurance
dental insurance
vision insurance
401(k) retirement plan

Fulltime

Director of Demand Generation

A leading investment advisory firm managing over $36 billion in assets is seekin...

Location

United States , New Jersey

Salary:

180000.00 - 225000.00 USD / Year

Onward Search

Expiration Date

Until further notice

Requirements

8-12 years of relevant experience, with a minimum of 5 years managing demand generation efforts
Prior experience in wealth management, asset management, or alternative investments highly preferred
Proven success in building or scaling multi-channel demand programs targeting high-net-worth or institutional clients
Hands-on skills in digital marketing tools such as Marketo or HubSpot, with deep knowledge of funnel metrics
Strong ability to work independently, influence senior stakeholders, and optimize campaigns for measurable results

Job Responsibility

Design and implement integrated marketing initiatives across various digital channels to generate qualified leads
Develop scalable campaigns aimed at pipeline development rather than just engagement
Collaborate with content and branding teams to turn thought leadership into measurable results
Oversee planning, execution, and ongoing refinement of marketing campaigns, ensuring proper lead handoff and follow-up
Monitor campaign performance, create dashboards, and utilize data insights to enhance program effectiveness

What we offer

medical insurance
dental insurance
vision insurance
401(k) retirement plan

Fulltime

Director of Demand Generation

We're looking for a Head of Demand Generation to own how the world finds Cortex....

Location

United States

Salary:

190000.00 - 230000.00 USD / Year

Cortex

Expiration Date

Until further notice

Requirements

7+ years of B2B SaaS demand generation experience
At least 3+ years in a leadership or senior IC role
Proven track record generating pipeline in developer tools, infrastructure software, or technical B2B products
Deep expertise across multiple demand gen channels: paid search, paid social, SEO, content marketing, ABM
Strong analytical skills with experience using tools like Google Analytics, Salesforce, and marketing automation platforms (Marketo, HubSpot, or similar)
Data-driven mindset with ability to measure, optimize, and prove ROI of marketing investments
Experience selling to technical buyers (CTOs, VPs of Engineering, Platform Engineers)
Self-starter mentality with bias for action and experimentation
Excellent cross-functional collaboration skills and ability to influence without authority
Comfortable working in a fast-paced startup environment where you'll need to be both strategic and hands-on

Job Responsibility

Own Cortex's demand generation strategy end-to-end, from awareness through lead conversion
Build and execute multi-channel campaigns across paid search, paid social (LinkedIn, Reddit), SEO/SEM, content syndication, webinars, and emerging channels
Design and run rapid experiments to discover what channels, messages, and tactics drive the highest quality pipeline
Partner with Product Marketing to translate product messaging into high-converting campaigns that resonate with engineering leaders
Collaborate with Sales and GTM Ops to optimize lead scoring, routing, and handoff processes that maximize conversion rates
Manage demand generation budget and prove ROI across all channels with clear attribution and performance metrics
Build reporting frameworks to track key metrics: traffic, MQLs, SQLs, pipeline contribution, CAC, and conversion rates by channel
Work with our content and design teams to develop assets that support demand generation programs
Stay ahead of industry trends and competitive tactics in the developer tools space
Scale the demand generation function as we grow, potentially building a team over time

What we offer

National medical, dental & vision insurance (we cover 100% for employees!)
Unlimited PTO & flexible working hours
401k plan
Gender-neutral parental leave
$1000 yearly Learning & Development stipend
$400 monthly perks stipend (use it on anything)
Pet Insurance

Fulltime

Associate Director, Marketing Demand Generation

This role offers an incredible opportunity for a dynamic, results-oriented marke...

Location

United States , Burlington

Salary:

141680.00 - 212520.00 USD / Year

Unilever

Expiration Date

Until further notice

Requirements

7-10 years of marketing experience with increasing responsibility in innovation and demand creation
A demonstrated track record of progressive leadership in CPG, delivering brand growth and social impact
Superior leadership, passion for high performance, and desire to be a talent catalyst
Previous leadership of social-first teams and marketing strategies
Experience leading impactful content creation across internal and agency teams to develop impactful brand communication
Expert analytical and quantitative skills
Ability to analyze and extrapolate meaning from data, translating it into insights and actionable plans
Ability to be based in Vermont, with travel up to 25%

Job Responsibility

Develop and execute a bold, consumer-centric, social-first marketing & PR strategy that drives growth and consumer recruitment
Leverage consumer insights, social listening, and competitive analysis to anticipate needs and design authentic, culturally relevant programs and messaging
Direct agency and partner relationships and leverage all AI tools available to deliver best-in-class marketing across the consumer journey
Lead an always-on content approach, ensuring agility and relevance across social platforms, influencer partnerships, and community engagement
Manage and optimize demand creation budgets to achieve profit targets and maximize ROI
Partner with Customer Development, Ecommerce, and CMI teams to align brand vision, optimize ROI, and activate learnings quickly across the funnel
Own brand identity and visual standards alongside the CMO and head of dComm
Lead the Demand Creation team and establish team structure and operating rhythm

What we offer

Bonus eligible
Long-Term Incentive (LTI) eligible
Eligible to participate in benefits plan
Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance and disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous voluntary benefits

Fulltime

Associate Director, Demand Creation - TRESemmé

This position entails working on one of Unilever's top brands, TRESemmé. TRESemm...

Location

United States , Hoboken

Salary:

146200.00 - 219400.00 USD / Year

Unilever

Expiration Date

Until further notice

Requirements

8-10+ years experience
Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle)
Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends
Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc
A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content
Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools
Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency
Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimize content strategy
Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation
Mastery of grammar, tone, and crafting compelling beauty-focused copy across various formats (social posts, articles, video scripts, etc.)

Job Responsibility

Translate the multi-year brand growth plans into a comprehensive Brand Marketing Plan to deliver the brand-specific annual plan targets. Acting as the guardian of these plans and lead a team of specialists to execute them
Lead and inspire a team of 4+ specialists across areas of expertise such as content creation, influencer marketing, PR, experiential marketing and brand purpose (required specialties will vary by brand) to create and capture demand for the brand, fostering a culture of collaboration, innovation, and excellence in execution
Working with the brand director, define the brand communications strategy, brief and lead the creative development of tentpole campaigns
Build and manage a focused agency ecosystem to create and curate sufficient quantity, quality and diversity of content. Manage content lead who oversees the development and execution of TRESemmé US’s content strategy across all touchpoints, keeping in mind cultural nuances and social trends
Lead brand culture squads, including brand marketing specialists but also Consumer Market Insights, media, performance and shopper marketing to read data signals and optimize brand plans in real time, at the speed of social media
Act as the brand's expert on the US social media landscape, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends
Partner closely with brand product innovation team to ensure sufficient quantity and quality of innovations to fuel demand creation, and to land the innovations with excellence and investment sufficiency

What we offer

health insurance (including prescription drug, dental, and vision coverage)
retirement savings benefits
life insurance and disability benefits
parental leave
sick leave
paid vacation and holidays
access to numerous voluntary benefits

Fulltime

Demand Generation Strategist

We are seeking a Demand Generation Strategist, reporting to the Sr. Director, En...

Location

Canada; United States , Alberta; British Columbia; California; New York; Ontario; Texas; Toronto; Vancouver

Salary:

78400.00 - 109800.00 CAD / Year

Hootsuite

Expiration Date

Until further notice

Requirements

Technical proficiency: Significant relevant experience in a marketing role, including expertise in marketing automation platforms (like Marketo) and CRM systems (like Salesforce) is often required
Marketing experience required
exposure to enterprise-level marketing, including familiarity with B2B sales cycles and account-based marketing, is preferred
Analytical thinking: The ability to analyze data, report on results, and use insights to inform and refine campaigns is crucial
Strategic and creative mindset: Must be able to develop innovative, creative strategies and implement them across various channels
Communication and collaboration: Strong communication skills are needed to work effectively with sales and other teams
Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions

Job Responsibility

Enterprise Outbound Sprints: Responsible for implementing and optimizing integrated marketing campaigns aimed at generating enterprise demos, Director+ leads, and accelerate MQL-to-opportunity conversion. Test and recommend new channels to expand enterprise reach and pipeline velocity
Collaboration: Partner closely with Sales, Marketing Leadership, Lifecycle, and Marketing Ops teams to ensure tight alignment, coordinated execution, and clear handoffs across the funnel
Analytics & Reporting: Monitor enterprise performance by analyzing key metrics and pulling data from multiple systems. Summarize findings to highlight trends and support ongoing campaign adjustments and future initiatives
Market & Channel Evangelist: Conduct market research to identify customer and market opportunities, and share findings with relevant teams to help refine targeting and inform the enterprise channel strategy for FY26 and beyond
Perform other related duties as assigned

What we offer

Canadian Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, life/disability insurances, an Employee and Family Assistance Program and more! Hootsuite provides a group RRSP plan with a company match of up to 4% of base salary
US Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, and life/disability insurances. Hootsuite also offers a 401k Plan with a company match (up to 4% of base salary), an Employee and Family Assistance Program and more!
Global Parental Leave. All permanent employees, including birthing, non-birthing and adoptive parents, who have been employed by Hootsuite for a minimum of 12 months are eligible for 26 weeks of full and partially paid leave in accordance with local government regulations

Fulltime

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Director, Demand Generation

Job Description

Job Responsibility

Requirements

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What we offer

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