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Director, Demand Generation

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Descript

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Location:
United States , San Francisco

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Category:
-

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Contract Type:
Not provided

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Salary:

203000.00 - 230000.00 USD / Year

Job Description:

As Director of Demand Generation at Descript, you will be responsible for defining and executing the strategy that fuels our pipeline and revenue growth across our enterprise and self-serve business lines. You’ll own full-funnel demand creation from market awareness and lead acquisition to nurturing and conversion.

Job Responsibility:

  • Build and lead the overall demand generation and growth marketing strategy, across enterprise and self-serve segments
  • Develop and improve the systems we use to scale pipeline generation
  • Own MQLs: direct and execute integrated, multi-channel campaigns
  • Partner with leadership across Marketing, Sales, and RevOps to drive alignment on funnel KPIs
  • Mentor and manage a team of growth marketing professionals
  • Enhance marketing automation, lead scoring, and reporting

Requirements:

  • 10+ years of experience in B2B SaaS demand generation or growth marketing
  • At least 3–5 years in a leadership role managing teams
  • Proven track record of delivering pipeline and revenue growth
  • Deep expertise across acquisition, engagement, and nurture channels including paid social, email, content syndication, and partnerships
  • Advanced knowledge of AI-powered marketing stacks and automation workflows (Cargo, Clay, n8n, Instantly Reply, or equivalent)
  • Analytical mindset with strong command of marketing metrics, attribution, and forecasting
  • Exceptional collaboration and communication skills
  • able to influence cross-functional stakeholders and present to executives
  • Strategic thinker with a bias for action - able to translate insights into scalable, creative programs that drive measurable outcomes

Nice to have:

  • Experience marketing creative or AI-native products
  • Experience with B2C growth marketing
What we offer:
  • Generous healthcare package
  • 401k matching program
  • Catered lunches
  • Flexible vacation time

Additional Information:

Job Posted:
January 05, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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