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Director, Data Protection Product Marketing

https://www.hpe.com/ Logo

Hewlett Packard Enterprise

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

163000.00 - 347500.00 USD / Year

Job Description:

As a Director of Data Protection Product Marketing, you will lead the go-to-market strategy for HPE’s data protection and cyber resilience portfolio, including disaster recovery, ransomware resilience and recovery, and data protection platforms. You will define portfolio-level positioning, messaging, and launch plans, working closely with product management, sales, demand generation, and field teams to accelerate pipeline growth, revenue, and market adoption.

Job Responsibility:

  • Define and own clear, compelling positioning and value propositions for HPE’s data protection and cyber resilience offerings
  • Develop and maintain messaging frameworks aligned to target personas, industries, and use cases
  • Lead the development and execution of integrated go-to-market strategies for new and existing offerings
  • Partner with product management, engineering, sales, and demand generation teams to align marketing plans with product roadmaps and business priorities
  • Own customer-facing launch and lifecycle execution, including messaging, content, enablement, and field readiness
  • Guide and contribute to the creation of high-impact marketing assets
  • Lead market and competitive analysis efforts to identify trends, customer needs, and competitive threats
  • Own PR and analyst relations for the data protection and cyber resilience portfolio
  • Collaborate with customer success and field teams to identify, develop, and promote customer success stories
  • Partner closely with sales leadership and go-to-market teams to help develop enablement tools
  • Lead, coach, and develop a team of product marketing and technical marketing professionals
  • Define success metrics and track performance using closed-loop analysis

Requirements:

  • Bachelor’s degree in Marketing, Business, or a related field
  • MBA preferred
  • 12+ years of experience in product marketing in enterprise infrastructure, cybersecurity, or cloud services
  • Experience in storage and data protection highly preferred
  • Proven experience leading and developing product marketing teams at a senior level
  • Demonstrated ability to operate effectively as both a strategic leader and a hands-on contributor
  • Acknowledged mastery of marketing principles, practices, tactics, and tools
  • Strong understanding of enterprise infrastructure hardware and software, data protection, security, and hybrid cloud environments
  • Proven ability to develop and execute go-to-market strategies that drive measurable business outcomes
  • Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear customer value
  • Strong analytical, project management, and budget management skills
  • Ability to build, manage, and influence cross-functional and virtual teams
  • Strong influencing, negotiation, and consensus-building skills
  • Ability to interface effectively with all levels of management and functional disciplines
What we offer:
  • Health & Wellbeing
  • Personal & Professional Development
  • Unconditional Inclusion

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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