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As a Director of Data Protection Product Marketing, you will lead the go-to-market strategy for HPE’s data protection and cyber resilience portfolio, including disaster recovery, ransomware resilience and recovery, and data protection platforms. You will define portfolio-level positioning, messaging, and launch plans, working closely with product management, sales, demand generation, and field teams to accelerate pipeline growth, revenue, and market adoption.
Job Responsibility:
Define and own clear, compelling positioning and value propositions for HPE’s data protection and cyber resilience offerings
Develop and maintain messaging frameworks aligned to target personas, industries, and use cases
Lead the development and execution of integrated go-to-market strategies for new and existing offerings
Partner with product management, engineering, sales, and demand generation teams to align marketing plans with product roadmaps and business priorities
Own customer-facing launch and lifecycle execution, including messaging, content, enablement, and field readiness
Guide and contribute to the creation of high-impact marketing assets
Lead market and competitive analysis efforts to identify trends, customer needs, and competitive threats
Own PR and analyst relations for the data protection and cyber resilience portfolio
Collaborate with customer success and field teams to identify, develop, and promote customer success stories
Partner closely with sales leadership and go-to-market teams to help develop enablement tools
Lead, coach, and develop a team of product marketing and technical marketing professionals
Define success metrics and track performance using closed-loop analysis
Requirements:
Bachelor’s degree in Marketing, Business, or a related field
MBA preferred
12+ years of experience in product marketing in enterprise infrastructure, cybersecurity, or cloud services
Experience in storage and data protection highly preferred
Proven experience leading and developing product marketing teams at a senior level
Demonstrated ability to operate effectively as both a strategic leader and a hands-on contributor
Acknowledged mastery of marketing principles, practices, tactics, and tools
Strong understanding of enterprise infrastructure hardware and software, data protection, security, and hybrid cloud environments
Proven ability to develop and execute go-to-market strategies that drive measurable business outcomes
Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear customer value
Strong analytical, project management, and budget management skills
Ability to build, manage, and influence cross-functional and virtual teams
Strong influencing, negotiation, and consensus-building skills
Ability to interface effectively with all levels of management and functional disciplines