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THE VAIL CORPORATION Logo THE VAIL CORPORATION · Sales

Director, Customer Strategy

United States, Camden 158400.00 - 227700.00 USD / Year · Job Posted March 05, 2026
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Job Description

As a key member of the Snacks Category team, you will work with your peers and cross-functional partners to deliver Annual Operating Plan (AOP) goals and customer Joint Business Plan (JBP) commitments.

Job Responsibility

  • Act as the key Sales voice across innovation, commercialization, and portfolio management processes
  • Drive strategic growth by integrating customer perspectives into all aspects of planning and execution
  • Champion cross-functional collaboration to solve challenges and seize opportunities in real time
  • Influence the future of Campbell Snacks through compelling selling stories and customer-first strategies
  • Lead Strategy & Planning: Own the Sales portion of the Annual Operating Plan process
  • Develop customer/channel-specific Gross Sales, Net Sales, and Trade targets
  • Co-lead Integrated Business Planning (IBP) to align trade spend, merchandising, and innovation with demand projections
  • Drive Execution & Innovation: Ensure big bet innovation strategies are customer-informed and flawlessly executed
  • Act as the Sales lead in Portfolio Management Review (PMR) and Stage Gate processes
  • Create compelling brand offense and defense selling materials for Customer Sales and DSD Operations
  • Collaborate Across Functions: Partner with Field Sales, Sales Finance, Shopper Insights, Category Strategy, Brand Marketing, Shopper Marketing, and RGM
  • Work with Sales Ops and Supply Chain to address headwinds and shape demand
  • Align with Category Strategy and Brand Marketing on optimized channel assortment recommendations
  • Forecasting & Optimization: Lead demand forecasting and trade management to support commercial plans
  • Communicate customer forecasts and business drivers to Demand Planning and IBP teams
  • Identify risks and opportunities, balancing customer needs with business goals

Requirements

  • Bachelor’s Degree required
  • Minimum 12 years of CPG sales experience, including roles in: Customer Sales/Customer Management, Category Management/Strategy, Revenue Management, Trade Marketing/Promotional Planning, Sales Finance
  • Strong financial and marketplace acumen
  • Excellent communication, influencing, and negotiation skills
  • Proven ability to synthesize data into strategic initiatives and selling stories
  • Process management and problem-solving expertise

Nice to have

  • MBA preferred
  • Experience across multiple retail channels and understanding of their unique dynamics
  • A track record of continuous improvement and innovation in sales strategy
  • Familiarity with Integrated Business Planning and commercialization processes

What we offer

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners)
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay
  • If in WHQ – free access to the fitness center
  • Access to on-site day care (operated by Bright Horizons) and company store
  • Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees
  • Competitive health, dental, 401k and wellness benefits beginning on the first day of employment
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