Director, Customer Acquisition & Engagement, Martech & Automation

• Drive MS revenue by designing and implementing scalable, technology-enabled marketing solutions, including B2B2C product packages integrating D&S and MarTech capabilities
• Define and deploy digital and CRM-driven go-to-market strategies for Spend -Optimization campaigns (activation, retention, e-commerce, cross-border, merchant partnerships)
• Support P&L management for EEMEA MS Spend Optimization, tracking KPIs (Revenue, Margin, Expenses)
• Contribute to product strategy, planning, budgeting, and rollout for campaigns/projects
• Monitor issuer KPIs and recommend actions to improve portfolio performance
• Collaborate with Product, Sales, and BD teams to develop data-driven lifecycle campaign strategies
• Create pricing models for MS products/services, including pay-for-performance options
• Develop automated lifecycle management strategies leveraging CRM, marketing automation, and personalization tools
• Partner with technology providers for omnichannel campaign automation
• Provide expertise on MarTech platforms (CRM, email marketing, campaign management)
• Build scalable, automated marketing solutions for issuers to drive portfolio growth
• Conduct competitive analysis and share innovative solutions across digital marketing and CRM
• Act as a trusted advisor on CRM and MarTech strategies
• Suggest implementation approaches, timelines, and cost analyses for successful delivery

• 10+ years in marketing, product management, CRM, consulting, or digital transformation, ideally in financial services/payments
• Proven success in designing and scaling CRM-driven lifecycle marketing programs (activation, engagement, retention, reactivation, e-commerce, cross-border)
• Strong product/solution management background
• ability to translate business objectives into tech-enabled marketing solutions
• Deep knowledge of CRM, marketing automation, personalization platforms
• experience selecting and leveraging MarTech/AdTech partners
• Solid understanding of MarTech, AdTech, mobile, and performance marketing ecosystems
• Commercial acumen with P&L experience
• ability to build pricing models and ROI frameworks
• Skilled in cross-functional collaboration within complex, matrixed environments
• Expertise in digital marketing channels, data-driven targeting, and customer journeys
• Analytical mindset
• experience tracking KPIs and driving optimization strategies
• Consulting/advisory experience is a plus

Consulting/advisory experience is a plus