Director, CTV Media Strategy & Activation Job at Rain the Growth Agency

Director, CTV Media Strategy & Activation

Rain the Growth Agency

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Job Description:

The Director, CTV Media Strategy & Activation plays an important role within our Digital Video Media team. He/she will drive strategic planning and activation of all forms of Digital Video with a particular focus on Connected TV campaigns. This individual will be our leading edge for innovation, test-and-learn opportunities and marketplace relationships in the CTV space for the agency and in close partnership with our clients.

Job Responsibility:

Establish strategic direction and account leadership across digital video initiatives
Champion CTV and Digital Video Innovation
Deliver strong industry POVs on ad tech, publisher developments, consumption trends and more
Responsible for shaping the vision and overarching strategy for Digital Video Planning
Act as a thought leader, standardize best practices, and streamline efficiencies & automation
Develop POVs on industry trends related to Digital Video and build senior-level client relationships
Provide leadership across the Digital Video team, including Associate Directors, Supervisors and Specialists
Responsible for account supervision and fostering strong relationships with key clients and internal stakeholders
Oversee development of effective performance and brand-building strategies specific to digital video
Develop education materials for both internal and external client use, providing the needed information on strategies, partnerships and adoption of ad tech
Partner with the cross-channel planning team and utilize audience tools, historical performance data, scorecards, and best practices specific to the client and industry to identify the best investment allocations within media campaigns
Report on department performance, progress against goals, and future strategies with senior executives
Manage digital video processes
ensuring they are current, effective, and adopted across the practice
Align programmatic initiatives with broader marketing and business objectives
Proven fluency in the major DSPs including The Trade Desk, DV360, Amazon, Yahoo and Viant – effectively understanding DSP strengths, areas of improvement and workflows
Ensure quality of work across digital video practices consistently meets Agency’s standards
Lead oversight and adherence to established internal processes and QA workflows for accurate and timely campaign activations
Maintain goals for the department, inclusive of certifications, training, growth opportunities and account assignments
Drive the development of departmental processes, standards, and best practices
Define the department’s objectives and ensure alignment with the Agency’s mission and goals
Discover new ways to leverage our media and ad tech partners, including data targeting, digital video innovation, and platform execution strategies
Identify opportunities for growth and expansion in digital video advertising services
Lead initiatives for departmental growth, including new business development, media & ad tech partnerships and continual internal education and advocacy of digital video
Lead channel specific inputs for business development pitches and act as initial client lead for new account onboarding needs
Maintain oversight of Digital Video – Performance Media POV development

Requirements:

Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience
8+ years of hands-on experience, with a focus on digital video planning and activation
Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media
Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights
Enjoys evaluating data. Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally
A collaborative spirit and an active interest in mentoring and managing team members
A strong interest in ad tech, digital video trends and innovation
Strong project management skills and high attention to detail
Appreciation of our Core Values

What we offer: