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Director, CTV Media Strategy & Activation

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Rain the Growth Agency

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Job Description:

The Director, CTV Media Strategy & Activation plays an important role within our Digital Video Media team. He/she will drive strategic planning and activation of all forms of Digital Video with a particular focus on Connected TV campaigns. This individual will be our leading edge for innovation, test-and-learn opportunities and marketplace relationships in the CTV space for the agency and in close partnership with our clients.

Job Responsibility:

  • Establish strategic direction and account leadership across digital video initiatives
  • Champion CTV and Digital Video Innovation
  • Deliver strong industry POVs on ad tech, publisher developments, consumption trends and more
  • Responsible for shaping the vision and overarching strategy for Digital Video Planning
  • Act as a thought leader, standardize best practices, and streamline efficiencies & automation
  • Develop POVs on industry trends related to Digital Video and build senior-level client relationships
  • Provide leadership across the Digital Video team, including Associate Directors, Supervisors and Specialists
  • Responsible for account supervision and fostering strong relationships with key clients and internal stakeholders
  • Oversee development of effective performance and brand-building strategies specific to digital video
  • Develop education materials for both internal and external client use, providing the needed information on strategies, partnerships and adoption of ad tech
  • Partner with the cross-channel planning team and utilize audience tools, historical performance data, scorecards, and best practices specific to the client and industry to identify the best investment allocations within media campaigns
  • Report on department performance, progress against goals, and future strategies with senior executives
  • Manage digital video processes
  • ensuring they are current, effective, and adopted across the practice
  • Align programmatic initiatives with broader marketing and business objectives
  • Proven fluency in the major DSPs including The Trade Desk, DV360, Amazon, Yahoo and Viant – effectively understanding DSP strengths, areas of improvement and workflows
  • Ensure quality of work across digital video practices consistently meets Agency’s standards
  • Lead oversight and adherence to established internal processes and QA workflows for accurate and timely campaign activations
  • Maintain goals for the department, inclusive of certifications, training, growth opportunities and account assignments
  • Drive the development of departmental processes, standards, and best practices
  • Define the department’s objectives and ensure alignment with the Agency’s mission and goals
  • Discover new ways to leverage our media and ad tech partners, including data targeting, digital video innovation, and platform execution strategies
  • Identify opportunities for growth and expansion in digital video advertising services
  • Lead initiatives for departmental growth, including new business development, media & ad tech partnerships and continual internal education and advocacy of digital video
  • Lead channel specific inputs for business development pitches and act as initial client lead for new account onboarding needs
  • Maintain oversight of Digital Video – Performance Media POV development

Requirements:

  • Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience
  • 8+ years of hands-on experience, with a focus on digital video planning and activation
  • Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media
  • Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights
  • Enjoys evaluating data. Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally
  • A collaborative spirit and an active interest in mentoring and managing team members
  • A strong interest in ad tech, digital video trends and innovation
  • Strong project management skills and high attention to detail
  • Appreciation of our Core Values
What we offer:
  • Medical, Dental, and Vision insurance
  • Quarterly profit-sharing program
  • 401(K) plan with employer match (and immediate eligibility)
  • 4-6 weeks PTO
  • 12 paid holidays
  • 12-18 weeks fully-paid Family and Medical Leave
  • Monthly Work-From-Home allowance

Additional Information:

Job Posted:
January 02, 2026

Work Type:
Remote work
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