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Amgen Logo Amgen · -

Director, Cross Channel Engagement Lead

United States 195880.80 - 265015.20 USD / Year · Job Posted May 27, 2026
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Job Description

Director, Cross Channel Engagement Lead (CCEL) at Amgen - Remote US. This role is a key connector between brand strategy and execution, driving more consistent, efficient, and impactful commercial delivery while contributing to implementation of new processes, tools, and ways of working.

Job Responsibility

  • Work closely with the Obesity brand marketing team to drive coordinated execution of customer capabilities in collaboration with GCCI Transformation teams, Media, Production, and Channel Operations teams, and Business Analytics & Insights partners
  • Lead weekly pod interactions across GCCI channel operations teams to uncover insights for optimization and expand capability utilization for brand benefit
  • Educate and drive usage of new self-service tools and centralized capabilities to enable the brand team to efficiently find, re-use, create, and deploy content as technology evolves
  • Share channel-specific best practices and toolkits to enable Brand team execution at scale
  • Support development and implementation of cross-channel pilots or test-and-learns related to new formats, journeys, and automation
  • Document results, learnings, and best practices to uplift content capabilities, including contributing to global standards and Amgen Brand Management training curriculum
  • Monitor and keep pace with the latest industry content innovations and recommended practices
  • Partner with GCCI BAI and decision science teams to deliver performance tracking and operational dashboards to assess execution quality, content utilization, and deployment efficiency
  • Act as a key liaison to enterprise platform owners (e.g., DAM, Veeva, MLR systems) to ensure system alignment and content flow

Requirements

  • Doctorate degree and 4 years of marketing, content strategy, and/or engagement operations experience
  • Master’s degree and 7 years of marketing, content strategy, and/or engagement operations experience
  • Bachelor’s degree and 9 years of marketing, content strategy, and/or engagement operations experience

Nice to have

  • 10+ years of experience in content operations, digital marketing, brand execution, or cross channel engagement
  • Deep understanding of content deployment ecosystems including CRM platforms, DAMs, tagging and trafficking workflows
  • Strong project and stakeholder management skills with a record of successful cross functional collaboration
  • Experience developing and optimizing executional playbooks, templates, and SOPs
  • Familiarity with content effectiveness and performance KPIs, including reuse, time-to-market, and audience engagement
  • Proven ability to translate strategy into action through detailed implementation plans
  • Strong analytical and organizational skills, with the ability to track executional performance and recommend improvements
  • Exceptional communication skills—both written and verbal—to influence across levels
  • Experience working with agencies, operations teams, and brand teams in matrixed environments
  • Comfortable navigating ambiguity and leading change in evolving marketing environments
  • Familiarity with life sciences or regulated industries

What we offer

  • Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
  • Discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
  • Stock-based long-term incentives
  • Award-winning time-off plans
  • Flexible work models where possible

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