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Director, Cross Channel Engagement Lead (CCEL) at Amgen - Remote US. This role is a key connector between brand strategy and execution, driving more consistent, efficient, and impactful commercial delivery while contributing to implementation of new processes, tools, and ways of working.
Job Responsibility
Work closely with the Obesity brand marketing team to drive coordinated execution of customer capabilities in collaboration with GCCI Transformation teams, Media, Production, and Channel Operations teams, and Business Analytics & Insights partners
Lead weekly pod interactions across GCCI channel operations teams to uncover insights for optimization and expand capability utilization for brand benefit
Educate and drive usage of new self-service tools and centralized capabilities to enable the brand team to efficiently find, re-use, create, and deploy content as technology evolves
Share channel-specific best practices and toolkits to enable Brand team execution at scale
Support development and implementation of cross-channel pilots or test-and-learns related to new formats, journeys, and automation
Document results, learnings, and best practices to uplift content capabilities, including contributing to global standards and Amgen Brand Management training curriculum
Monitor and keep pace with the latest industry content innovations and recommended practices
Partner with GCCI BAI and decision science teams to deliver performance tracking and operational dashboards to assess execution quality, content utilization, and deployment efficiency
Act as a key liaison to enterprise platform owners (e.g., DAM, Veeva, MLR systems) to ensure system alignment and content flow
Requirements
Doctorate degree and 4 years of marketing, content strategy, and/or engagement operations experience
Master’s degree and 7 years of marketing, content strategy, and/or engagement operations experience
Bachelor’s degree and 9 years of marketing, content strategy, and/or engagement operations experience
Nice to have
10+ years of experience in content operations, digital marketing, brand execution, or cross channel engagement
Deep understanding of content deployment ecosystems including CRM platforms, DAMs, tagging and trafficking workflows
Strong project and stakeholder management skills with a record of successful cross functional collaboration
Experience developing and optimizing executional playbooks, templates, and SOPs
Familiarity with content effectiveness and performance KPIs, including reuse, time-to-market, and audience engagement
Proven ability to translate strategy into action through detailed implementation plans
Strong analytical and organizational skills, with the ability to track executional performance and recommend improvements
Exceptional communication skills—both written and verbal—to influence across levels
Experience working with agencies, operations teams, and brand teams in matrixed environments
Comfortable navigating ambiguity and leading change in evolving marketing environments
Familiarity with life sciences or regulated industries
What we offer
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
Discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan