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In the Director, CRM & Integrated Strategy role, you’ll serve as the strategic lead across a portfolio of clients, translating high-level business objectives into measurable, lifecycle-focused programs. What sets this role apart is the requirement to look beyond the inbox. You will guide clients on the critical role that owned channels (Email, SMS, Push) play within a full-funnel digital strategy. We are looking for a strategist who can effectively bridge the gap between paid media and CRM, moving away from siloed tactics toward a truly integrated ecosystem. You must be a 'player-coach' who possesses a deep, hands-on understanding of CRM mechanics. You aren't just high-level; you are able to architect detailed content calendars, map complex automated journeys, and write the creative briefs that empower our content teams to build high-performing campaigns.
Job Responsibility:
Integrated Strategic Leadership: Lead the development of lifecycle marketing plans that connect paid media touchpoints to CRM flows, ensuring a seamless experience from acquisition to retention
Full-Funnel Advisory: Consult with clients on how owned channels (Email, SMS, Push) should be leveraged at every stage of the funnel to maximize Customer Lifetime Value (CLV)
Tactical Architecture: Create detailed, actionable deliverables including email content calendars, multi-channel journey maps, and rigorous test-and-learn plans
Creative Orchestration: Write comprehensive creative briefings for content teams, translating data insights into clear directions for design and copy
Performance Optimization: Regularly analyze CRM reporting to derive insights and recommend specific optimization strategies to improve engagement and conversion metrics
Client Growth & Thought Leadership: Serve as the strategic lead on CRM accounts, identifying opportunities to grow relationships by proactively sharing trends in cross-channel marketing
Requirements:
5-8 years of digital marketing experience
Minimum of 3 years specifically focused on CRM, lifecycle, and loyalty strategy
Strong understanding of how CRM interacts with Paid Social, Search, and Programmatic media to create an integrated approach
Comfortable in the data, capable of turning spreadsheets into a narrative for client growth
Experience in campaign planning, process optimization, and managing the 'brief-to-execution' workflow with creative teams
Confidence in managing senior-level stakeholders and the ability to jump into new projects and take the lead in a fast-paced environment
Nice to have:
Deep familiarity with enterprise-level ESPs/CDPs (e.g., Salesforce Marketing Cloud, Bloomreach, Iterable)
Experience with Customer Data Platforms (CDPs) and syncing CRM audiences to Paid Social/Search platforms
A proven track record of working alongside Paid Media teams (Search, Social, Programmatic) to drive integrated results
Knowledge of the evolving landscape of data privacy (GDPR, CCPA, iOS14/15+ impacts) and how it affects both tracking and targeting
The ability to not just brief, but to 'punch up' a subject line or SMS hook to improve click-through rates
What we offer:
Excellent, full coverage medical, dental, and vision insurance
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more
Authentic commitment to DEI efforts and sustainable growth