CrawlJobs Logo

Director Content Planning

adidas.com Logo

Adidas

Location Icon

Location:
China , Shanghai

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

As a Content Planning Director at adidas, you are accountable for defining the digital content strategy, story-telling framework, and integrated GTM planning for China. You lead a team responsible for determining “what to drive” and “how to tell the story” across digital channels. Additionally, you manage the total digital Marketing Working Budget (MWB), ensuring strategic allocation and ROI optimization in alignment with brand and business objectives.

Job Responsibility:

  • Define and drive the content planning framework for digital top products, eCommerce content, and storytelling initiatives.
  • Develop content calendars aligned with business objectives and brand storytelling arcs.
  • Lead the planning of GTM supporting model, content formats, channels, and distribution strategies to maximize reach and engagement.
  • Establish the narrative and storytelling approach for brand and product content, ensuring consistency with global brand voice and local relevance.
  • Lead creative teams to translate content plans into compelling visual and copy executions plan.
  • Collaborate with content production team to ensure right execution cross internal, external agencies, and freelancers content shoots and post-production.
  • Ensure all content is produced in line with brand standards, digital best practices, and platform-specific requirements.
  • Responsible for the planning, allocation, and tracking of the total digital marketing budget to ensure resources are efficiently invested in high-ROI content and communication initiatives, aligned with business objectives.
  • Collaborate with Finance, commercial team and Business Planning teams to ensure transparent budget governance and continuous optimization.
  • As a Team Manager of 6-7 people, you will play a critical role in leading and developing a high-performing team to achieve departmental goals and objectives.
  • You will be responsible for providing guidance, support, and mentorship to team members while fostering a culture of accountability, collaboration, and continuous improvement.

Requirements:

  • Minimum 8+ year experience in digital marketing, eCommerce, or focusing on content marketing deeply
  • preferably with a background in sporting goods.
  • A Bachelor’s or Master’s degree in business, marketing, or related field.
  • Strong understanding of ecommerce/digital landscape in China
  • Solid digital expertise and Agency management experience
  • Ecommerce Platform marketing experience & content management experience, experience in deal with MCN, KOL live stream.
  • Creative thinking & solution-focused personality, can multitask and perform under tight deadlines.
  • Experience in data-driven role with strong analytical skills and fact-based orientation in decision making
  • Ability to influence cross functional teams, cultivate relationships
  • Build consensus & influence business partners. Both within and outside the organization.
  • Excellent verbal and written communication skills, with the ability to communicate effectively across organization functions and levels and to write and prepare executive-level business correspondence.
  • A good understanding of the competitive landscape/trends in the sportswear industry

Additional Information:

Job Posted:
January 22, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Icon
Adidas - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Director Content Planning

Creative Director Campaigns & Brand Content

You will lead and grow the Brand Content & Activation offering at Medusa. In thi...
Location
Location
France , Paris
Salary
Salary:
Not provided
malherbe.paris Logo
MALHERBE Paris
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum 10 years of agency experience
  • Proven ability to create and guide teams through meaningful, coherent, and high-impact creative strategies
  • A sense-driven approach that balances strategic relevance with creative elevation
  • Strong skills in brand narrative and strategic planning, with the ability to articulate ideas, messages, and values
  • Excellent interpersonal skills to foster collaboration both internally and with clients
  • Solid expertise in shooting and 3D production for brand campaigns
  • Ability to craft bold, original creative strategies
  • Mastery of narrative development in both French and English
  • Strong strategic mindset with the confidence to pitch and defend bold ideas
  • Execution Excellence to turn creative vision into flawless delivery
Job Responsibility
Job Responsibility
  • Define and drive the creative strategy vision for Brand Content & Activation campaigns
  • Develop bold, strategically rooted concepts that build emotional connection, boost brand visibility, and drive engagement
  • Ensure narrative and visual coherence across all touchpoints (print, digital, social, experiential, retail)
  • Develop a radical, distinctive approach aligned with the agency’s DNA and client ambitions
  • Champion strong creative convictions backed by cultural and societal insights
  • Inspire and guide creative teams
  • Foster a collaborative work environment based on care, excellence, and innovation
  • Support professional growth and skill development for creative talent
  • Help recruit and retain top-tier creatives
  • Help shape and elevate brand storytelling and activation strategies
What we offer
What we offer
  • Flexible remote work 2 days per week
  • Fulltime
Read More
Arrow Right

Brand & Content Director

Global Guardian is seeking a Brand & Content Director to help shape the next cha...
Location
Location
United States , McLean
Salary
Salary:
100000.00 - 130000.00 USD / Year
globalguardian.com Logo
Armada Ltd
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Communications, or related field
  • 7+ years of experience in brand, creative, or marketing leadership roles
  • Proven ability to lead creative development and manage multi-disciplinary teams or agency patterns
  • Strong visual and editorial instincts, with an eye for design and storytelling that inspires action
  • Expertise in digital marketing tools and platforms, including HubSpot, CMS, and analytics systems
  • Exceptional communications, collaboration, and leadership skills
  • A portfolio showcasing creative campaigns, brand storytelling, and visual direction
  • Excellent verbal and written communication
  • Demonstrated experience developing relationships
  • Ability to manage multiple tasks concurrently
Job Responsibility
Job Responsibility
  • Partner with the VP of Brand to evolve and uphold Global Guardian's visual and narrative identity across all communications
  • Lead creative ideation and art direction for campaigns, videos, and social content — ensuring consistent, impactful storytelling
  • Translate business goals and marketing strategies into bold, clear creative concepts that drive engagement and differentiation
  • Guide the development if visual assets, ensuring aesthetic consistency and high production quality across all materials
  • Oversee creative briefs and reviews, providing feedback that refines execution and maintains brand integrity
  • Own the integrated content calendar in partnership with the VP of Brand, ensuring alignment with strategic priorities
  • Direct the creation of multi-format content — video, web, reports, thought leadership, and social — that drives awareness and lead generation
  • Collaborate with internal stakeholders to craft powerful narratives that showcase Global Guardian's mission, expertise, and global impact
  • Partner with PR and executive leadership on strategic storytelling and thought leadership initiatives
  • Manage campaign creative from concept through delivery, ensuring consistency across assets and channels
  • Fulltime
Read More
Arrow Right

Director, SEO and Content (Travel)

We’re looking for a Director of Earned & Owned Strategy to lead a major U.S. tra...
Location
Location
United States , Dallas
Salary
Salary:
118000.00 - 130000.00 USD / Year
wpromote.com Logo
Wpromote
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7–10 years of experience leading Earned & Owned Media programs across SEO, Content, or adjacent digital channels
  • 3+ years agency experience in a client-facing role
  • Category experience within travel, loyalty, or large-scale consumer service industries is required
  • Working experience with Web Analytics and SEMRush or similar SEO platforms
  • Proven success managing large-scale, enterprise search and content transformation initiatives
  • Deep understanding of AI Search evolution and advanced organic analytics
  • Demonstrated experience developing or leading a Center of Excellence (CoE) or global governance model
  • Strong cross-functional collaboration skills — able to unify teams across marketing, product, and data disciplines
  • Exceptional presentation and executive communication skills
  • confident advising senior client leadership
Job Responsibility
Job Responsibility
  • Acting as the executive strategic lead for the full Earned & Owned program, accountable for delivering measurable growth and alignment with the client’s enterprise goals
  • Translating the multi-year roadmap into actionable priorities across content, SEO, and cross-channel collaboration
  • Guiding the creation and optimization of large-scale content ecosystems that balance brand storytelling, conversion performance, and AI search discoverability
  • Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for SGE, voice, and emerging search experiences
  • Partnering with Analytics leadership to evolve AI visibility measurement, model share of voice, and establish predictive ROI frameworks
  • Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
  • Building and operationalizing the Earned & Owned CoE in partnership with Wpromote and client stakeholders
  • Defining processes, governance, and playbooks that enable seamless collaboration between SEO and Content teams
  • Championing holistic integration across Paid Media programs, ensuring consistent consumer journeys
  • Managing fully-integrated digital campaigns utilizing cross-channel insights
What we offer
What we offer
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more
  • Annual performance bonus
  • Fulltime
Read More
Arrow Right

Director of Park and Recreation Planning

Senior-level leadership role to develop equity-based park system plans for citie...
Location
Location
United States , Portland; Seattle; San Antonio; Brooklyn; Various California offices
Salary
Salary:
50.00 - 65.00 USD / Hour
migcom.com Logo
MIG
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in planning, urban design, parks and recreation management, recreation and tourism, geography, landscape architecture, or related field
  • Minimum of fifteen (15) or more years of experience in urban park system planning, including developing need assessments and park system master plans
  • Experience producing park plan documents
  • Demonstrated experience managing and overseeing private-sector projects, including maintaining compliance with project contracts, drafting and managing scopes budgets, maintaining schedules
  • Ability to prepare and deliver effective public presentations, lead working meetings, and speak easily and clearly in front of groups and facilitate client and stakeholder meetings
  • Ability to actively participate in marketing and business development opportunities, create proposals for prospective projects, participate in interviews, and develop and maintain potential client and partner relationships
  • Ability to develop collaborative, productive, and respectful relationships with community members, organizations, and partners
  • Excellent written and verbal communication skills
  • Software proficiency in Word, Excel, PowerPoint, and Adobe Creative Suite
  • Familiarity with park and recreation systems planning, trends, metrics and/or services
Job Responsibility
Job Responsibility
  • Work as part of a cross-office, cross-disciplinary team
  • Develop park, recreation, and open space plans for cities, counties, and park districts
  • Conduct needs assessments
  • recreation facility studies
  • trail plans
  • and strategic plans for park agencies
  • Write, develop, and analyze content to create forward-thinking plans, reports, materials, and presentations
  • Coordinate with and guide other planners, designers, and project specialists
  • Analyze and develop recommendations related to park condition, demographics, trends, community needs, level of service, park access, recreation programs and events, maintenance and operations, capital projects, and funding/implementation strategies
  • Lead planning teams to create bold, innovative, and equitable park planning and design solutions
What we offer
What we offer
  • Flexible work schedule
  • Rewarding work environment
  • Creative atmosphere
  • Professional development and career advancement opportunities
  • Comprehensive benefits program including Paid Time Off
  • 10 paid holidays
  • Medical, dental, vision insurance
  • FSA and HRA with employer contributions
  • 401K matching
  • Eligibility for overtime compensation
  • Fulltime
Read More
Arrow Right

Social Media Content Creator

Seasonal role for a Social Media Content Creator to create engaging content for ...
Location
Location
United States , New York City
Salary
Salary:
Not provided
princesspolly.com Logo
Princess Polly
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Plan, create, and upload high-quality, trend-driven, viral-worthy content for TikTok, Instagram, and other relevant platforms
  • Support the Social team to meet business goals, amplify the brand voice, and drive sales through engaging social media content
  • Focus on SoHo, NYC store, aligning content with seasonal peaks, business goals, and the marketing calendar/initiatives
  • Create quality, engaging, on-brand and on-trend TikTok and Instagram content as outlined by Social Media Manager
  • Attend various in-person events as required and create social media content including presenting on Instagram and TikTok Stories
  • Support and collaborate with the Social Media Director, AU + US Content Creators to fulfill social creation briefs for organic and paid platforms
  • Research new trends and pitch new social media ideas to the Social Media Director
  • Be an advocate for our SoHo, NYC Store ensuring consistent retail team members are featured across TikTok and Instagram, organizing in-store days to shoot diverse social content
  • Create engaging TikTok content from end-to-end, including researching relevant trends, conceptualizing content, filming/editing
  • Create, plan, curate and edit Instagram Reels content
Job Responsibility
Job Responsibility
  • Plan, create, and upload high-quality, trend-driven, viral-worthy content for Princess Polly TikTok, Instagram, and other relevant platforms
  • Support the Social team to meet business goals, amplify the brand voice, and drive sales through engaging social media content
  • Focus on on SoHo, NYC store, aligning content with seasonal peaks, business goals, and the marketing calendar/initiatives to maximize impact and engagement
Read More
Arrow Right

Account Director - Client Projects

We’re looking for a driven and passionate Account Director to join our Branded C...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
ladbiblegroup.com Logo
LADbible Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong background in delivering complex and challenging projects, specifically across social video and static content
  • A thorough knowledge and understanding of core project management skills including the ability to brief teams, understand and create timelines, development of clear and concise presentations, and management of margin
  • A team leader with the ability to lead and nurture members of the team
  • Comfortable in building strong and constructive relationships with clients based on honesty and trust
  • Comfortable in fast-paced, creative environments with the ability to bring teams together to deliver the right solution
  • Strong written and verbal skills, providing presentation support to your line manager or broader team where necessary
Job Responsibility
Job Responsibility
  • Strategically plan and deliver branded content campaigns from beginning to end across a dedicated agency patch with the support of the Group Account Director
  • Lead upfront briefing meetings to inform delivery strategy with consideration of client, company and project needs
  • Partner closely with Client Solutions, Trafficking, Creative and the Client Projects teams in order to optimise day to day campaign process and workflow
  • Build strong client relationships through ongoing communication and updates surrounding campaign deliverables and managing of client expectations though a positive, solutions-focused attitude
  • Effectively manage resource concerns and schedules, whilst also supporting with interviews and reviews in conjunction with the Group Account Director
  • Accurately manage project finances, budgets, contracts and creating SOWs
Read More
Arrow Right

Director - Digital

Lead the Digital planning portfolio for one of our client, strategically guiding...
Location
Location
India , Mumbai
Salary
Salary:
Not provided
mindshareworld.com Logo
Mindshare Worldwide
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum 6 years in digital media planning and buying
  • Excellent written and oral communication skills combined with outstanding presentation skills
  • Team management skills
  • Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) – Preferred
  • Applied knowledge of 3rd party ad serving, website and tracking and associated technologies – Preferred
  • Intermediate to advanced analytical skills, specifically relating to performance data and metrics – Preferred
  • Strong interpersonal and communication skills
  • Problem-solving skills
  • Abreast with the latest technology that will affect digital advertising
  • Worked closely with publisher partners to elevate industry standards in-line with client needs
Job Responsibility
Job Responsibility
  • Media Planning & Strategy: Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth
  • Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client
  • Client Success: Understand client objectives, category/competitive trends for various product categories
  • Ability to steer client review meetings on regular basis
  • Work towards delivering client delight and success by stitching all media offering including – Digital media, Offline media, content marketing, brand associations
  • Manage Campaign Supervision Team: Manage and supervise a team of campaign supervisors
  • Must know platform nuances and details to lead a team of Supervisors efficiently
  • Guide the team on regular basis for Optimization of campaigns
  • Work with the Planning team delivering time to time reports
  • Campaign and business reporting: Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time
What we offer
What we offer
  • Competitive medical, group retirement plans, vision, and dental insurance
  • Significant paid time off
  • Preferential partner discounts
  • Employee mental health awareness days
Read More
Arrow Right

Associate Director, Digital Strategy

The Associate Director, Digital Strategy must have demonstrated expertise across...
Location
Location
United States
Salary
Salary:
Not provided
zionandzion.com Logo
Zion & Zion
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience at a media planning & buying agency experience a must
  • Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
  • Meticulous and detail-oriented
  • Proven track record and ability to mentor junior members of a team to teach and inform digital media best practices
  • Basic knowledge of traditional media
  • be able to speak strategically about how digital and traditional media work together
  • Extensive experience planning and buying digital media: Paid Social, Paid Search, and programmatic experience is required
  • Excellent communication skills, both written and verbal
  • Experience presenting to client executives and upper management
  • Must be a proactive team player willing to roll your sleeves up and help the team as needed
Job Responsibility
Job Responsibility
  • Act as both an internal and client-facing subject matter expert for digital media strategy
  • Provide both internal and external (client facing) POV on the future state of digital media, as it related to changes in the industry
  • Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
  • Know when and why to use different digital media channels (based on client business objectives and KPIs)
  • Utilize a data-driven approach to budget allocation decision making
  • Perform hands-on optimization of digital campaigns and delegate digital campaign optimization efforts to team members when necessary
  • Put together clear and concise presentations
  • Analyze the meaning behind data and communicate key findings and highlights to clients
  • Pull media pacing reports and analyze against KPIs
  • Contribute to thought leadership content around digital media strategy (blogs, articles, whitepapers)
Read More
Arrow Right
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
CrawlJobs Group
ITFlashcards AllDevBlogs
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy