CrawlJobs Logo

Director, Consumer Marketing

mastercard.com Logo

Mastercard

Location Icon

Location:
Philippines , Makati City

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

The Director, Consumer Marketing- Philippines within the Southeast Asia Marketing team will lead Philippines Integrated Marketing and Comms across Consumer Marketing, B2B initiatives, Digital & Social, and Media channel strategies to drive Mastercard brand preference, engagement, and usage. This role is responsible for shaping and executing marketing strategies that strengthen Mastercard’s position in the Philippines market while aligning with regional priorities and accelerating direct-to-consumer impact.

Job Responsibility:

  • Develop and execute annual Country marketing plans and KPIs for the Philippines
  • Engage internal stakeholders to align on B2C strategy, consumer value propositions, and business objectives
  • Partner with Accounts, Merchant, and cross-functional teams to grow market share and drive consumer activation
  • Apply consumer insights, segmentation, and behavioral data for effective multi-channel targeting
  • Lead digital marketing innovation, optimizing campaigns across mobile, digital platforms, and emerging technologies to drive consumer engagement and conversion
  • Manage social media content strategy, publishing calendar, and always-on consumer engagement across channels
  • Deliver B2B2C with Issuers and Partners using Mastercard marketing assets and toolkits
  • Ensure cohesive messaging and collaboration across global, regional, and local teams to elevate Mastercard’s B2C presence and brand relevance

Requirements:

  • Bachelor's degree in marketing, Business, or related field
  • MBA preferred
  • Several years of marketing experience, including strong marketing leadership
  • Proven track record in managing large-scale consumer campaigns and delivering measurable business and brand results
  • Strong strategic planning and execution skills, with demonstrated ability to drive consumer marketing performance
  • Expertise in digital marketing, social media, consumer journeys, and emerging technologies
  • Excellent analytical skills and ability to derive insights from consumer and market data
  • Strong stakeholder management and collaboration skills
  • Familiarity with the Philippines market, consumer landscape, and broader Southeast Asia regional dynamics

Additional Information:

Job Posted:
January 07, 2026

Expiration:
January 31, 2026

Employment Type:
Fulltime
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Director, Consumer Marketing

Marketing Director - Consumer Services

Marketing Director role dedicated to consumer services business unit (payment & ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
https://www.ledger.com Logo
Ledger
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in consumer product marketing, ideally in fintech, payments, or digital assets
  • Proven track record of building and scaling go-to-market strategies for consumer services (transactional or financial)
  • Deep understanding of blockchain, Bitcoin, and digital asset services (staking, swaps, on/off-ramps, debit cards)
  • Demonstrated success in growing engagement and retention within an app-driven consumer ecosystem
  • Analytical and data-driven, with strong ability to translate insights into strategy and action
  • Exceptional communication and presentation skills, capable of simplifying complex concepts
  • Leadership experience in managing teams and cross-functional projects
  • Entrepreneurial mindset, thrives in fast-paced environments, with strong execution bias
Job Responsibility
Job Responsibility
  • Build and execute go-to-market strategies for Ledger Live services (payments, CL Card, swaps, staking, on/off-ramps, etc.)
  • Define positioning and messaging for consumer services, and ensure alignment across product, design, growth, and communications
  • Drive service integration with Ledger Signer devices
  • Lead cross-functional launch planning with product, design, engineering, and regional teams
  • Conduct and synthesize market research (customer needs, competitive landscape, and regulatory context)
  • Create compelling storytelling and assets: web, app store, video, product explainers, campaigns, CRM flows
  • Partner with performance marketing to design and optimize acquisition, engagement, and retention campaigns
  • Own KPIs and dashboards to track growth, engagement, and ROI
  • Establish thought leadership by cultivating relationships with partners, influencers, and industry voices
  • Mentor and grow a high-performing team
What we offer
What we offer
  • Flexible work options - work from home up to 3 times per week
  • Health & Wellness support - Health and Life Insurance
  • Financial growth opportunities - employees can become shareholders
  • Commuter allowance
  • Learning & Development - comprehensive suite of training solutions
  • Fulltime
Read More
Arrow Right

Marketing Director - Consumer Services

Marketing Director role dedicated to consumer services business unit (payment & ...
Location
Location
France , Paris
Salary
Salary:
Not provided
https://www.ledger.com Logo
Ledger
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in consumer product marketing, ideally in fintech, payments, or digital assets
  • Proven track record of building and scaling go-to-market strategies for consumer services (transactional or financial)
  • Deep understanding of blockchain, Bitcoin, and digital asset services (staking, swaps, on/off-ramps, debit cards)
  • Demonstrated success in growing engagement and retention within an app-driven consumer ecosystem
  • Analytical and data-driven, with strong ability to translate insights into strategy and action
  • Exceptional communication and presentation skills, capable of simplifying complex concepts
  • Leadership experience in managing teams and cross-functional projects
  • Entrepreneurial mindset, thrives in fast-paced environments, with strong execution bias
Job Responsibility
Job Responsibility
  • Build and execute go-to-market strategies for Ledger Live services (payments, CL Card, swaps, staking, on/off-ramps, etc.)
  • Define positioning and messaging for consumer services
  • Drive service integration with Ledger Signer devices
  • Lead cross-functional launch planning with product, design, engineering, and regional teams
  • Conduct and synthesize market research
  • Create compelling storytelling and assets
  • Partner with performance marketing to design and optimize acquisition, engagement, and retention campaigns
  • Own KPIs and dashboards to track growth, engagement, and ROI
  • Establish thought leadership by cultivating relationships with partners, influencers, and industry voices
  • Mentor and grow a high-performing team
What we offer
What we offer
  • Flexible work options - work from home up to 3 times per week
  • Health & Wellness support - Health and Life Insurance
  • Financial growth opportunities - employees can become shareholders
  • Commuter allowance
  • Learning & Development - comprehensive suite of training solutions
  • Fulltime
Read More
Arrow Right

Senior Account Manager / Account Director - Consumer PR

We are looking for a consumer lifestyle PR Senior Account Manager or Account Dir...
Location
Location
Germany , Frankfurt; Munich; Düsseldorf
Salary
Salary:
Not provided
hotwireglobal.com Logo
Hotwire
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Must be business proficient in both English and German (C1 and above)
  • PR expert with experience in other areas of the broader marketing matrix (e.g., influencer marketing, paid digital media, social, strategy/planning)
  • Agency or inhouse experience working on tech or consumer brands
  • Proven experience in media relations and storytelling
  • Strong conceptual skills in developing communication strategies and enjoy strategic planning
  • Knowledgeable on all communications platforms know where trends originate, and proactively apply this knowledge to client work
  • Passionate about the world of technology both in personal and professional life, and have proven experience using AI tools
  • Experience working in an international environment and can speak business proficient English and German
  • Confident, accountable and have some team leadership experience
  • Proactive and ambitious
Job Responsibility
Job Responsibility
  • Strategic consulting and management of consumer tech clients on national and international levels
  • Development of integrated communication campaigns (traditional, digital, influencer)
  • Building and maintaining strong media and influencer networks – with a focus on lifestyle and consumer media outlets (print, online, TV, podcasts etc.)
  • Contribution to new business through pitches, proposals, and networking
  • Line manager for mid/ junior team members
  • Managing budgets, timelines, and performance reporting
What we offer
What we offer
  • Flexibility to work remotely through our Thoughtful Working philosophy
  • Sabbatical scheme
  • a paid break for every four years served
  • Annual wellbeing allowance
  • Fulltime
Read More
Arrow Right

Brand Marketing Director, Lifestyle - Saucony

The Brand Marketing Director, Lifestyle drives and leads the development and exe...
Location
Location
United States , Rockford
Salary
Salary:
Not provided
wolverineworldwide.com Logo
Wolverine Worldwide
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree or equivalent experience required
  • 8+ years of marketing experience
  • deep understanding of brand building and passion for developing and implementing customer-obsessed, insights-driven integrated marketing campaigns
  • Demonstrates entrepreneurial spirit and growth mindset
  • Strong understanding of consumer behavior and trends
  • experience within sporting goods, footwear and lifestyle a plus
  • Strong leadership skills with the ability to collaborate and influence effectively across cross-functional teams
  • Ability to operate independently and operates with equal parts imagination and execution
  • Brings a strong team mentality approach to their work and comfortable driving and influencing change
  • Strong analytical skills with the ability to leverage data, clearly communicating findings and implications to drive action
Job Responsibility
Job Responsibility
  • Responsible for directing the marketing of the lifestyle category, which includes developing and implementing brand strategies based on sound analytics and insights that drives growth for brand
  • Leads the development of insight driven, best-in-class, full-funnel integrated consumer marketing programs (from brief to post launch analysis) with internal and external agency partners
  • Partner with and lead internal and external cross-functional teams to develop and execute program to deliver against brand goals
  • Able to analyze and optimize performance of marketing plans by using data to identify key insights that can help drive decision better actions, decision making and continuous improvement
  • Partner closely with global cross-functional teams including product, media, PR, and account to ensure plans reach key consumers, meet brand goals and are creatively consistent
  • Manage a team of junior marketers, leading them in building effective plans, investing time in coaching and developing their marketing competencies
  • Maintain in-depth understanding of the consumer, category, competition, and trends and transform into insights and opportunities to grow the brand
  • Partners with consumer insights team to identify category trends and consumer unmet needs, and build and action learning plans from idea to opportunity sizing through consumer validation
  • Manages the development of seasonal category sell-in and sell-thru materials for global product marketing stories
  • Responsible for managing calendar, timelines & budget
  • Fulltime
Read More
Arrow Right

Marketing Director

We are looking for a Marketing Director to help deliver our performance targets ...
Location
Location
Spain
Salary
Salary:
Not provided
bark.com Logo
Bark
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Expert online marketer with a track record of successfully managing a multi-million pound acquisition budget
  • Experience taking a company through an intensive transformation or navigating challenging growth scenarios
  • Deep expertise in performance marketing, especially with Google and Meta
  • Strong analytical and quantitative skills
  • Strong understanding of marketing tracking and customer data
  • Experienced in web and app analytics (Google Analytics, Branch, AppsFlyer, SEM Rush etc.)
  • Deep knowledge of digital marketing platforms (Google Ads, Microsoft Advertising, Facebook Advertising)
  • Strong understanding on how these platforms can be leveraged for competitive advantage
Job Responsibility
Job Responsibility
  • Develop strategies and plans to meet targets
  • Increase share of traffic from non-paid sources (CRM, SEO, App)
  • Increase volume and cost efficiency of paid activity (in particular across Paid Search & Paid Social)
  • Increase consumer conversion rate through user journey optimisations
  • Lead cross functional teams (including Performance Marketing, SEO / ASO, Content, Product, Engineering, Design & UX Research) to deliver against OKRs / Missions
  • Develop and execute day in and day out testing and learning plans to continuously optimise media investments
  • Review & propose changes to Martech stack
  • Leveraging AI for production efficiencies
  • Oversee end-to-end management, strategy, delivery and optimisation of online marketing with a marketing budget of c.£30 million a year
What we offer
What we offer
  • Fully remote working
  • Personal annual L&D Budgets with 600€ to spend on your development
  • Being at the forefront of an industry with new and exciting problems to solve
  • Fulltime
Read More
Arrow Right

Marketing Director

This role has been designed as ‘Onsite’ with an expectation that you will primar...
Location
Location
India , Hyderabad
Salary
Salary:
Not provided
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in product marketing specifically, with recent senior roles in enterprise IT and software/SaaS product marketing
  • 5+ years of direct people leadership experience
  • Mastery of the product marketing role, adjacent functions, and effectively partner with other teams and get the best outcomes
  • Firm grasp of the technology, customer needs and market landscape
  • Ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market
  • Strong writing and presentation skills, with a bias toward keeping content development close to you
  • A growth-oriented people leader with a history of developing high performing teams
  • Ability to get work done through others and operate at scale
  • Bachelor's Degree
Job Responsibility
Job Responsibility
  • Define the role of Product & Solution Marketing for OpsRamp within HPE, and help lead the transformation of the PSM team and broader marketing organization in new ways of working
  • Build a high-functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps
  • Collaborate with the software business units and sales specialist teams to develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based
  • Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment
  • Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets
  • Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
  • Drive cross-functional development of product-led growth strategies to improve HPE share in target markets
  • Capture customer mindshare and wallet share through thought leadership, content marketing, events, ABM, and earned media
  • Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces
  • Act as an advocate across teams for: marketing within the business unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team
What we offer
What we offer
  • Health & Wellbeing
  • Personal & Professional Development
  • Unconditional Inclusion
  • Fulltime
Read More
Arrow Right

Regional Marketing Director

The Regional Marketing Director is a strategic leader who has a passion for food...
Location
Location
United States , Philadelphia
Salary
Salary:
95000.00 - 130000.00 USD / Year
aramark.com Logo
Aramark
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A minimum of 10+ years of marketing or food service management experience, with a proven record of success and effective performance
  • A bachelor’s degree in marketing, business, or hospitality management is highly preferred
  • Experience in contracted dining service and account management is a plus
  • Demonstrated ability to think creatively and strategically
  • Experience or proven track record to work optimally in a fast-paced environment with internal and external partners
  • Must have strong written and verbal communication skills
  • Must have excellent interpersonal skills including presentation, public speaking, and client interaction skills
  • Exemplify being well-organized, detail-oriented, and having strong process management and organizational skills
  • Must be able to efficiently utilize social media and understand digital marketing
  • Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives
Job Responsibility
Job Responsibility
  • Works in partnership with B2B team on the communications strategy, including briefing of necessary stakeholders
  • Gather relevant stories from the operations and culinary for use across social media channels, web site and case studies
  • Responsible for executing and implementing base business growth programs and strategies to improve participation and customer satisfaction
  • Ensures all promotions, applicable sales enablers and other initiatives are implemented across the accounts
  • Responsible for driving change, with focus on the culinary and hospitality excellence to drive customer participation and satisfaction
  • Works with RVP, VPO, District Managers and operations team to develop location specific plans to drive innovation and tracks the results
  • Interacts with clients and maintains effective client and customer relations at all levels of the organization
  • Looks for opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention
  • Ensures participation in Voice of the Consumer (VOC) and presents results at team meetings and CBRs
  • Manages a team of marketing managers and marketing champions within client organizations and districts
What we offer
What we offer
  • medical
  • dental
  • vision
  • work/life resources
  • retirement savings plans like 401(k)
  • paid days off such as parental leave and disability coverage
  • Fulltime
Read More
Arrow Right

Field Marketing Director Higher Education

The Field Marketing Director oversees the marketing function for corporate and h...
Location
Location
United States
Salary
Salary:
85000.00 - 115000.00 USD / Year
afvusa.com Logo
American Food & Vending
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in Marketing Management roles with a proven track record
  • Bachelor's degree in marketing, Communications, Culinary, Hospitality or Hotel Management is preferred
  • Ability to work with a wide variety of internal functions including operations, IT, culinary, merchandising and design
  • Independent, detail-oriented advisor with strong writing skills to create and oversee brand materials and strategic vision
  • Base understanding of the financial components of contract foodservice and origins of revenue, margin, and costs
Job Responsibility
Job Responsibility
  • Create and present customized vision plans to clients and senior leadership
  • Monitor and analyze market and industry trends and create case studies to drive new sales
  • Oversee the creation of new marketing materials and promotions and manage all social media content
  • Work with marketing and project management staff to support trade shows and event planning
  • Develop and lead communications strategies to strengthen brand value within our accounts while upholding brand guidelines
  • Support sales/business development by updating and managing all sales content to increase profitability
  • Support lead generation and social media efforts by partnering with digital marketing as the content advisor ensuring standards are met across dining locations
  • Create and participate in client innovation updates, making strategic recommendations based on collected consumer insights
  • Constantly improve retail growth by applying strong retail execution principles, pricing, product assortment and promotional activities
  • Position requires traveling to various accounts, with 75% fieldwork
What we offer
What we offer
  • Weekly pay
  • 401K with company match
  • Employee Assistance Program
  • Eligible employees offered Medical, Prescription, Dental, and Vision Plans, FSA/HSA
  • Ongoing training and development programs
  • Bonus Programs for eligible positions
  • Fulltime
Read More
Arrow Right