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Director, Community Marketing

Ireland, Dublin · Job Posted July 14, 2026
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Job Description

Bentley is seeking a strategic, creative, and dynamic community marketing leader to help shape and execute the next evolution of our community experience. This role will translate Bentley’s broader community vision into a clear strategy, roadmap, and operating model for engaging users, developers, technical audiences, and customers across our community ecosystem. The Communities Hub will be a core pillar, but this leader must think beyond a single owned platform, understanding where Bentley users already gather, learn, share, and influence one another, and helping Bentley show up in ways that are valuable, credible, and connected. This is a senior player-coach role for someone who can lead a small team, bring structure to ambiguity, move quickly, and turn strategic direction into focused execution. The right person will understand how community supports top-to-middle funnel user and customer engagement while creating stronger pathways into advocacy, executive & advisory engagement, and other high-value customer experiences. As Bentley evolves in a world shaped by AI and changing user expectations, this leader will also help identify how AI can make community more useful, personalized, scalable, and insight-driven over time.

Job Responsibility

  • Translate Bentley’s community vision into a clear strategy, roadmap, and operating rhythm
  • Develop a deep understanding of Bentley users, developers, and technical audiences, including where they already engage across Bentley-owned spaces, external communities, technical forums, practitioner networks, industry groups, peer communities, events, and in-person spaces
  • Shape a connected community ecosystem that brings together the Communities Hub, user groups, developer programs, peer engagement, community-led content, in-person activations, and advocacy pathways
  • Partner with the social media team to identify community-relevant social spaces and determine how Bentley can participate in ways that are credible, useful, and aligned to the broader social strategy
  • Position the Communities Hub as a trusted front door where users can discover content, access resources, engage with Bentley, connect with peers, and participate in relevant programs
  • Build a top-to-middle funnel community approach that supports discovery, education, engagement, peer connection, and long-term relationship building
  • Serve as the corporate marketing point person for developer community engagement, partnering across product, developer relations and technical teams
  • Help scale and connect developer-focused initiatives such as DevDays, hackathons, technical community programs, and community hub experiences
  • Work cross-functionally to improve the developer journey within Bentley and ensure technical audiences have clearer pathways to resources, programs, content, and connection
  • Explore how AI can improve community discovery, onboarding, personalization, content recommendations, peer connection, support pathways, and insight generation
  • Ensure Bentley’s community approach reflects where the company is going as a platform company in a world increasingly shaped by AI and open ecosystems
  • Develop the strategy and execution plan for community-led programs across the Communities Hub, user groups, digital engagement, peer connection, meetups and selective in-person activations
  • Create a more connected model across community programs so they feel intentional, valuable, and aligned to broader customer engagement goals
  • Lead and develop a small, high-impact team responsible for community programming, platform experience, and user group engagement
  • Operate as a player-coach, setting clear priorities and standards while guiding the team toward strong execution
  • Use community insights, feedback, and engagement patterns to inform programming, communications, product engagement, and future investment

Requirements

  • 10+ years of experience in community, community marketing, developer community, digital engagement, platform strategy, customer engagement, or related roles
  • Proven experience building, scaling, or evolving community ecosystems across owned platforms, external communities, technical forums, user networks, events, and peer-led spaces
  • Experience partnering with social, content, product, developer relations, and advocacy teams to engage audiences across both owned and external community touchpoints
  • Experience in a platform, SaaS, developer, open ecosystem, open-source, startup, or scale-up environment is a plus
  • Experience supporting developer or technical audience engagement through programs such as hackathons, DevDays, meetups, technical communities, user groups, or community platforms
  • Experience using or exploring AI to improve community, digital engagement, content discovery, personalization, support, insights, or scalable user journeys
  • Comfortable operating in build-mode: able to bring structure to ambiguity, move quickly, make thoughtful decisions with imperfect information, and refine as the strategy evolves
  • Strong strategic operator who can take a broader vision, make it sharper, and translate it into a practical plan the team can execute
  • Creative and outside-the-box thinker who brings fresh ideas while still creating focus and operational clarity
  • Strong people leader who can coach a small team, set direction, and build momentum in a fast-moving, matrixed environment
  • Strong communication and influence skills, with the ability to bring stakeholders along and make community feel strategically important

Nice to have

Experience in a platform, SaaS, developer, open ecosystem, open-source, startup, or scale-up environment

What we offer

  • A great Team and culture
  • An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction
  • An attractive salary and benefits package
  • A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups
  • A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world

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