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Help shape and scale GoFundMe’s Community Fundraising strategy, owning business outcomes, organizational health, and long-term growth. This leader operates as a strategic partner to senior leadership, aligning teams, investments, and external partners around shared priorities and impact.
Job Responsibility:
Owns key aspects of the Community Fundraising strategy and business outcomes, accountable for translating company-level goals into a cohesive, executable roadmap across Pro and Consumer
Accountable for department-level GDV, engagement, and activation goals, including short-term performance and long-term ecosystem health
Determines where to invest, experiment, scale, or pull back across activation types based on ROI, brand risk, and organizational capacity
Partners with senior leadership to evolve Community Fundraising into a durable growth engine, not a series of disconnected programs
Anticipates market, nonprofit, and community trends to inform multi-year strategy and positioning
Partner with external agencies and third-party entities to drive measurable improvements in fundraising campaign performance
Works with Sr. Director to align with senior cross-functional leaders across Product, Growth Marketing, Sales, CX, Partnerships, and Global Go To Market teams around shared priorities
Partners closely with Product and Technology leadership to influence roadmap direction, investment tradeoffs, and sequencing tied to Community Fundraising outcomes
Represents Community Fundraising in senior leadership forums, advocating for priorities and reconciling competing organizational needs
Builds strong executive-level relationships across the company to drive alignment, accountability, and execution
Acts as a key decision-maker and escalation point for complex, high-risk, or high-impact activations
Leads and develops a multi-disciplinary team responsible for activation strategy, execution, enablement, and operations
Works with Sr. Director to define clear roles, ownership models, and success metrics across Manager-level contributors
Coaches and develops senior talent, enabling strategic elevation and effective delegation
Creates a culture of high accountability, learning, and continuous improvement
Establishes operational objectives, policies, and processes that ensure activations launch with quality, consistency, and speed
Owns planning, forecasting, and prioritization for Community Fundraising initiatives
Manages budget and resourcing decisions, balancing impact, efficiency, and long-term scalability
Ensures appropriate governance around brand risk, partner commitments, and customer experience
Measures and communicates impact, progress, and learnings to executive stakeholders
Requirements:
15+ years of relevant experience, or equivalent depth, in marketplace strategy, growth, GTM, or platform-based businesses
Have led complex, cross-functional initiatives with material business impact
Strong foundational understanding of digital and paid media strategy to set direction, assess impact, and ensure alignment with community fundraising goals
Demonstrate a strong track record of setting strategy and delivering results in ambiguous environments
Are an effective people leader with experience managing senior ICs and/or managers
Excel at influencing and negotiating with executive-level stakeholders
Balance data-driven decision-making with strong intuition for brand, community, and long-term platform health
Communicate clearly, concisely, and persuasively with executives and teams
Demonstrate resilience, strong judgment, and a growth mindset
Are motivated by building systems, teams, and strategies that scale
What we offer:
Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
Community Engagement: Make a difference through our volunteering program