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Vercel is hiring a Head of Commercial sales, EMEA (excl. DACH) to lead and scale our Commercial sales team across EMEA (excl. DACH). This is a high-impact leadership role for someone who thrives in a fast-paced, high-velocity environment and knows how to build the systems, culture, and talent needed to consistently hit and exceed revenue targets in the mid-market and growth segment. Commercial is one of Vercel's most important growth levers in EMEA - it's where we convert developer love and self-service momentum into contracted, expanding revenue with scaling tech companies and digital-native businesses. This leader will own that motion end-to-end: hiring and developing a team of Commercial AEs, driving pipeline efficiency, and ensuring Vercel is well-positioned to win in a competitive and fast-moving market. You'll be based in London and work closely with Marketing, SDR leadership, Solutions Engineering, and Customer Success to build a repeatable, scalable commercial sales engine across the region. If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.
Job Responsibility:
Own the EMEA Commercial sales number - pipeline, forecasting, and revenue attainment across the mid-market and growth segment
Hire, onboard, and develop a team of Commercial AEs, building a culture of high activity, sharp qualification, and consistent execution
Drive a high-velocity sales motion with shorter cycles, strong outbound discipline, and efficient deal management
Coach AEs on territory planning, prospecting strategies, and how to sell to technical and business stakeholders at scaling companies
Partner with Marketing and SDR leadership to build and convert pipeline across EMEA - inbound and outbound
Develop and iterate on Commercial-specific messaging and positioning that resonates with engineering leaders and CTOs at growth-stage companies
Accurately forecast and report on team activity and revenue to EMEA sales leadership
Build scalable processes, playbooks, and onboarding frameworks that let the team ramp quickly and perform consistently
Collaborate cross-functionally with CS, Product, and Legal to ensure smooth handoffs and strong retention in the commercial segment
Identify expansion opportunities within the existing commercial customer base and coach AEs to grow accounts over time
Represent Vercel at EMEA industry events, developer conferences, and customer-facing engagements
Requirements:
3+ years of sales leadership experience in a SaaS or technical software environment, with a strong track record managing high-velocity commercial or mid-market teams
Proven ability to hire, ramp, and develop commercial AEs in a competitive market
Deep understanding of commercial sales motions
Experience selling into engineering, product, or technical leadership at scaling or growth-stage companies
Data-driven approach to running a team
Hands-on leader who is comfortable being in deals, on calls, and in the weeds when your team needs it
Fluency in English required
additional European language skills (French, German, Italian, Spanish and Arabic) are a strong plus
Familiarity with developer tooling, frontend infrastructure, or cloud platforms is a significant advantage
Familiarity with Vercel, Next.js, or the modern web development ecosystem is a plus
Based in London
Nice to have:
Additional European language skills (French, German, Italian, Spanish and Arabic)
Familiarity with developer tooling, frontend infrastructure, or cloud platforms
Familiarity with Vercel, Next.js, or the modern web development ecosystem
What we offer:
Competitive compensation package, including equity
Inclusive Healthcare Package
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
Flexible Time Off
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed