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Director, Commercial Sales, EMEA

United Kingdom, London 300000.00 - 330000.00 EUR / Year · Job Posted May 04, 2026
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Job Description

Vercel is hiring a Head of Commercial sales, EMEA (excl. DACH) to lead and scale our Commercial sales team across EMEA (excl. DACH). This is a high-impact leadership role for someone who thrives in a fast-paced, high-velocity environment and knows how to build the systems, culture, and talent needed to consistently hit and exceed revenue targets in the mid-market and growth segment. Commercial is one of Vercel's most important growth levers in EMEA - it's where we convert developer love and self-service momentum into contracted, expanding revenue with scaling tech companies and digital-native businesses. This leader will own that motion end-to-end: hiring and developing a team of Commercial AEs, driving pipeline efficiency, and ensuring Vercel is well-positioned to win in a competitive and fast-moving market. You'll be based in London and work closely with Marketing, SDR leadership, Solutions Engineering, and Customer Success to build a repeatable, scalable commercial sales engine across the region. If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.

Job Responsibility

  • Own the EMEA Commercial sales number - pipeline, forecasting, and revenue attainment across the mid-market and growth segment
  • Hire, onboard, and develop a team of Commercial AEs, building a culture of high activity, sharp qualification, and consistent execution
  • Drive a high-velocity sales motion with shorter cycles, strong outbound discipline, and efficient deal management
  • Coach AEs on territory planning, prospecting strategies, and how to sell to technical and business stakeholders at scaling companies
  • Partner with Marketing and SDR leadership to build and convert pipeline across EMEA - inbound and outbound
  • Develop and iterate on Commercial-specific messaging and positioning that resonates with engineering leaders and CTOs at growth-stage companies
  • Accurately forecast and report on team activity and revenue to EMEA sales leadership
  • Build scalable processes, playbooks, and onboarding frameworks that let the team ramp quickly and perform consistently
  • Collaborate cross-functionally with CS, Product, and Legal to ensure smooth handoffs and strong retention in the commercial segment
  • Identify expansion opportunities within the existing commercial customer base and coach AEs to grow accounts over time
  • Represent Vercel at EMEA industry events, developer conferences, and customer-facing engagements

Requirements

  • 3+ years of sales leadership experience in a SaaS or technical software environment, with a strong track record managing high-velocity commercial or mid-market teams
  • Proven ability to hire, ramp, and develop commercial AEs in a competitive market
  • Deep understanding of commercial sales motions
  • Experience selling into engineering, product, or technical leadership at scaling or growth-stage companies
  • Data-driven approach to running a team
  • Hands-on leader who is comfortable being in deals, on calls, and in the weeds when your team needs it
  • Fluency in English required
  • additional European language skills (French, German, Italian, Spanish and Arabic) are a strong plus
  • Familiarity with developer tooling, frontend infrastructure, or cloud platforms is a significant advantage
  • Familiarity with Vercel, Next.js, or the modern web development ecosystem is a plus
  • Based in London

Nice to have

  • Additional European language skills (French, German, Italian, Spanish and Arabic)
  • Familiarity with developer tooling, frontend infrastructure, or cloud platforms
  • Familiarity with Vercel, Next.js, or the modern web development ecosystem

What we offer

  • Competitive compensation package, including equity
  • Inclusive Healthcare Package
  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
  • Flexible Time Off
  • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed

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