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Director, Commerce Media Strategy - Amazon Retail Channels

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Arc Worldwide

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Location:
United States , New York ▼

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Category:
-

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Contract Type:
Not provided

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Salary:

129485.00 - 207324.00 USD / Year
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Job Description:

Arc is looking for a highly strategic, client-facing Director of Commerce Experience to drive retail strategy within the Amazon ecosystem for our high-profile CPG client.

Job Responsibility:

  • Lead media strategies & budget forecasting
  • Lead the development of insight-backed media strategies for the agency’s CPG clients at Amazon
  • Build client yearly budget breakout/forecast by category and brand
  • Connections Planning / Commerce path development
  • Work with media agency partners to develop strategies that integrate national media and commerce media within Amazon’s ecosystem
  • Have an understanding of Amazon’s capabilities to track data that will help inform strategies via AMC, Pacvue, etc.
  • Data and Reporting
  • Work within Arc’s existing tools to derive insights-backed plans for evergreen and tentpole campaigns
  • Use data to plan lead-in during tentpole and lead-out strategies for major Amazon and client tentpoles
  • Use data to forecast and strategize on long-tail conversion goals, working closely with the AMC team to create reports and analyze data
  • Collaboration with Media Agency
  • Work with client’s hands on key media agency to collaborate on strategies, tacticals and reporting
  • Create an IAT environment that pushes strategic thought across audiences, channels, placements, etc.
  • Coach, partner and mentor
  • Advise & partner with your Arc CX team and Arc’s Business Leadership
  • Provide day-to-day leadership and mentoring to clients, commerce media team, creative team and national/brand commerce team
  • Be the go-to expert in Amazon and collaborate across the agency
  • Keep up to date with, and vet, emerging platforms and innovation trends specific to Amazon and regularly share new opportunities with our clients and agency. Creating thought leadership pieces and POVs
  • Develop and publish POVs internally and for our clients on the value of different media vehicles (strengths and weaknesses) at the retail level
  • Partner with the other Commerce Media team to share learnings and best practices, and define and track performance of Amazon environment
  • Work closely with the Amazon Commerce Media team to support and develop best-in-class delivery of campaign reporting, insights and recaps
  • Create training and real-time coaching on best-in-class Amazon strategy

Requirements:

  • 10+ years of progressively-responsible experience building and leading digital commerce media strategies for CPG brands including significant experience working within the Amazon ecosystem
  • Bachelor’s degree in advertising, marketing, or related media field preferred
  • experience may be substituted
  • Experience & expertise driving Amazon strategy, tactical planning and partner management in the discipline of retail/shopper marketing within an agency, retailer’s media organization or CPG’s trade or customer marketing department
  • Current knowledge of Shopper Marketing (digital & traditional) at Amazon including experience with Amazon Marketing Cloud
  • prior experience working directly on or for Amazon platforms is strongly preferred
  • Prior experience supporting home care, health & beauty, or similar CPG brands preferred
  • Clear understanding of first, second, and third-party data and how to apply it within the commerce strategies
  • specifically, how to integrate key insights from an audience strategy into addressable media plans within a holistic integrated ecosystem
  • Experience communicating with and presenting to executive-level clients on a regular basis
  • Strategic thinker in the development of Amazon strategy and management of day-to-day business
  • Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable reporting and recommendations
  • Experience working within a cross-functional, multi-disciplinary team on shopper-focused campaigns
  • Experience leading strategy as a part of a larger IAT
  • Experience partnering directly with clients to confidently present work, articulate rationale for approach in the context of both business and user needs, and workshop and brainstorm iterative changes to ongoing projects
  • Ability to identify, synthesize, respond to, and resolve issues and conflicts as they arise
  • Sound decision-making ability rooted in agency, client, and industry knowledge
  • Comfort operating with a high level of ownership, autonomy, and accountability
  • An outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence
  • A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals
  • Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities
  • Highly collaborative but independently capable
  • Prior experience managing direct reports

Nice to have:

  • Prior experience supporting home care, health & beauty, or similar CPG brands preferred
  • Prior experience working directly on or for Amazon platforms is strongly preferred
What we offer:
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
  • medical coverage, dental, vision, disability, 401k, and paid time off

Additional Information:

Job Posted:
February 14, 2026

Expiration:
March 02, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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