Director, Collector Strategy and Segmentation

The Director, Collector Strategy & Segmentation is the economic architect of how the company understands, values, and engages its collector base. Reporting to the VP of Growth & Strategy, this role owns the canonical segmentation framework across the entire collector lifecycle—from first acquisition through long-term advocacy—and ensures that strategy directly informs lifecycle marketing, product experiences, loyalty programs, and VIP reinvestment. This is a high-influence, cross-functional role that sits at the intersection of strategy and analytics. The Director will serve as the single source of truth for collector segmentation, segment-level economics, and incrementally standards across the Growth org. While the role begins as an individual contributor, it carries a mandate to build a team, including a direct hire focused on VIP strategy and an analytical contractor.