Job Description:
Our client is building the definitive home for collectors — a vertically integrated collectibles powerhouse operating across a live digital trading marketplace, a premier collect-and-trade platform, and one of the most iconic trading card brands in the world. Backed by one of the most recognized names in sports and entertainment, this business is rewriting what it means to collect: blending real-time commerce, community, and culture into a single ecosystem that reaches millions of passionate collectors globally. This is not a legacy collectibles business. It’s a high-growth, data-obsessed, marketplace-native company operating at the intersection of sports, entertainment, and consumer technology. The team moves fast, reinvents its playbook quarterly, and measures success the way the best consumer tech companies do—through daily active users, lifetime value, and the compounding power of a deeply loyal collector base. The Director, Collector Strategy & Segmentation is the economic architect of how the company understands, values, and engages its collector base. Reporting to the VP of Growth & Strategy, this role owns the canonical segmentation framework across the entire collector lifecycle—from first acquisition through long-term advocacy—and ensures that strategy directly informs lifecycle marketing, product experiences, loyalty programs, and VIP reinvestment. This is a high-influence, cross-functional role that sits at the intersection of strategy and analytics. The Director will serve as the single source of truth for collector segmentation, segment-level economics, and incrementally standards across the Growth org. While the role begins as an individual contributor, it carries a mandate to build a team, including a direct hire focused on VIP strategy and an analytical contractor.
