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Crocs Logo Crocs · -

Director, Collectibles

United States, Broomfield 165000.00 - 175000.00 USD / Year · Job Posted January 18, 2026
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Job Description

We are seeking an experienced and visionary Director of Collectibles to lead the strategy, development, and execution of our new collectibles category. This individual will be responsible for leading the end-to-end lifecycle of collectible products from ideation and licensing to distribution. The ideal candidate has a deep understanding of collector communities, pop culture trends, brand development, and product strategy. This position is for someone who is eager to build a new business from the ground up and can be influential across team members to complete the strategic vision for collectibles.

Job Responsibility

  • Define and implement the collectibles product assortment roadmap aligned with the company’s brand and business goals of personalization and self-expression
  • Build vision for Crocs-owned unique IP and implementation for commercialization, working collaboratively with global and regional cross-functional teams
  • Identify emerging trends in collectibles (physical and digital) and demonstrate them to drive innovation and engagement
  • Lead product creation lifecycle along with design and development teams
  • Partner with third-party vendors, artists, licensors, and IP holders to develop exclusive collectible products
  • Set merchandising & pricing strategies, manage SKU planning, and coordinate selling performance for the collectible's category
  • Monitor sales metrics, manage inventory levels, and optimize product performance across distribution channels
  • Work closely with the Personalization team on new product categories and synergies to further develop the Collectibles business
  • Identify licensing opportunities with entertainment, sports, gaming, and lifestyle brands to expand Collectibles category for Crocs
  • Manage relationships with licensors, ensuring compliance with Crocs brand and licensing standards
  • Work closely with marketing, e-commerce, and retail teams to launch products and campaigns that excite collectors and drive sales
  • Contribute to storytelling and positioning strategies that appeal to different collector demographics
  • Lead and mentor a direct report to help support the growth of the collectible's category
  • Develop a culture of creativity, innovation, and performance

Requirements

  • Bachelor’s degree in business, marketing, or equivalent (MBA preferred)
  • 10+ years of experience in product development, merchandising, or licensing, preferably in the collectibles, toys, entertainment, or pop culture industries with 3+ years leadership experience
  • Deep knowledge of collectible markets including accessories, trading cards, toys, limited-edition merchandise, etc.
  • Positive relationships with licensors, creators, and manufacturers in the collectibles space
  • Proven ability to lead cross-functional teams and manage complex product pipelines
  • Data-driven with strong analytical, critical thinking, and decision-making skills
  • Excellent communication, negotiation, and project management abilities
  • Must be able to work with a sense of urgency, thrive in ambiguity, and operate independently
  • Comfortable presenting in front of executive leadership in this highly visible role
  • Ability to travel domestically or internationally as required

Nice to have

  • Experience working with global licensors (e.g., Disney, Marvel, Lucasfilm, NFL, NBA, Pokémon, etc.)
  • Knowledge of collector communities and fan engagement
  • Experience leading or contributing to end-to-end product creation to GTM processes for a brand

What we offer

  • medical, dental, and vision coverage
  • life and AD&D
  • short and long-term disability coverage
  • paid time off
  • employee assistance
  • participation in a 401k program that includes company match
  • many other additional voluntary benefits
  • eligible to participate in a company incentive program
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