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We are seeking an experienced and visionary Director of Collectibles to lead the strategy, development, and execution of our new collectibles category. This individual will be responsible for leading the end-to-end lifecycle of collectible products from ideation and licensing to distribution. The ideal candidate has a deep understanding of collector communities, pop culture trends, brand development, and product strategy. This position is for someone who is eager to build a new business from the ground up and can be influential across team members to complete the strategic vision for collectibles.
Job Responsibility:
Define and implement the collectibles product assortment roadmap aligned with the company’s brand and business goals of personalization and self-expression
Build vision for Crocs-owned unique IP and implementation for commercialization, working collaboratively with global and regional cross-functional teams
Identify emerging trends in collectibles (physical and digital) and demonstrate them to drive innovation and engagement
Lead product creation lifecycle along with design and development teams
Partner with third-party vendors, artists, licensors, and IP holders to develop exclusive collectible products
Set merchandising & pricing strategies, manage SKU planning, and coordinate selling performance for the collectible's category
Monitor sales metrics, manage inventory levels, and optimize product performance across distribution channels
Work closely with the Personalization team on new product categories and synergies to further develop the Collectibles business
Identify licensing opportunities with entertainment, sports, gaming, and lifestyle brands to expand Collectibles category for Crocs
Manage relationships with licensors, ensuring compliance with Crocs brand and licensing standards
Work closely with marketing, e-commerce, and retail teams to launch products and campaigns that excite collectors and drive sales
Contribute to storytelling and positioning strategies that appeal to different collector demographics
Lead and mentor a direct report to help support the growth of the collectible's category
Develop a culture of creativity, innovation, and performance
Requirements:
Bachelor’s degree in business, marketing, or equivalent (MBA preferred)
10+ years of experience in product development, merchandising, or licensing, preferably in the collectibles, toys, entertainment, or pop culture industries with 3+ years leadership experience
Deep knowledge of collectible markets including accessories, trading cards, toys, limited-edition merchandise, etc.
Positive relationships with licensors, creators, and manufacturers in the collectibles space
Proven ability to lead cross-functional teams and manage complex product pipelines
Data-driven with strong analytical, critical thinking, and decision-making skills
Excellent communication, negotiation, and project management abilities
Must be able to work with a sense of urgency, thrive in ambiguity, and operate independently
Comfortable presenting in front of executive leadership in this highly visible role
Ability to travel domestically or internationally as required
Nice to have:
Experience working with global licensors (e.g., Disney, Marvel, Lucasfilm, NFL, NBA, Pokémon, etc.)
Knowledge of collector communities and fan engagement
Experience leading or contributing to end-to-end product creation to GTM processes for a brand
What we offer:
medical, dental, and vision coverage
life and AD&D
short and long-term disability coverage
paid time off
employee assistance
participation in a 401k program that includes company match
many other additional voluntary benefits
eligible to participate in a company incentive program