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Director Category Marketing Lifestyle

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Puma Group

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Location:
Germany , Herzogenaurach

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Category:
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Not provided

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Salary:

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Job Description:

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Job Responsibility:

  • Build annual category marketing plans (Prime, Select, MTSP, Core, Kids, Accessories) based on global guidance and aligned with Merchandising, Retail, and E‑com priorities
  • Lead integrated campaign planning and execution across marketing, channels, media, and content, together with clusters and local market teams
  • Develop and adapt activation concepts for key launches and provide always‑on toolkits for wholesale, retail, and e‑commerce
  • Execute category‑led brand experiences and oversee local integrated marketing planning for major brand and product campaigns
  • Guide European markets to drive sell‑in and sell‑through, partnering with Merchandising Sportstyle and Sales to identify opportunities and optimize launch performance
  • Improve channel marketing efficiency, analyze campaign performance, and share insights to strengthen brand and commercial KPIs
  • Lead and develop a high‑performing Category & Marketing team and provide structured category insights to global partners

Requirements:

  • 12+ years of experience in category marketing, brand management, or integrated marketing—ideally within sports, lifestyle, footwear/apparel, or multi‑category environments
  • Proven experience developing annual category marketing plans across multiple categories with alignment to global direction and commercial functions
  • Strong background leading integrated campaign planning across media, digital, content, retail, wholesale, and e‑commerce touchpoints
  • Demonstrated success creating and adapting category‑specific activation concepts, toolkits, and full‑funnel programs for regional and local markets
  • Experience collaborating closely with Merchandising (Sportstyle), Sales, Retail, E‑com, and cluster marketing teams to drive sell‑in and sell‑through outcomes
  • Solid analytical abilities evaluating campaign performance, content effectiveness, ROI, and translating insights into clear business actions
  • Proven leadership experience in building, developing, and managing high‑performing category & marketing teams
  • Experience working in a multi‑market European environment with an understanding of regional‑to‑local execution flows

Additional Information:

Job Posted:
February 17, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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