CrawlJobs Logo

Director, Campaign Effectiveness

meta.com Logo

Meta

Location Icon

Location:
United States , Menlo Park

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

227000.00 - 296000.00 USD / Year

Job Description:

The Global Media Team at Meta focuses on growing brand sentiment across Meta's products and services globally. We deliver results by developing media strategies and executing campaigns across internal and external channels to increase people's engagement and connection to Meta’s brands. We're looking for an accomplished AI-native media leader to develop the people, processes, and tools that increase campaign effectiveness and improve execution through campaign management. This person will lead efforts to understand and optimize the drivers of channel effectiveness, create quality and execution improvements across internal and agency teams, partner to innovate ad products available to use and influence tool and analytics roadmaps. The ideal candidate possesses deep knowledge of programmatic and data-driven brand and performance media, experience demonstrating short- and long-term media effectiveness, and a proven track record of inspiring a team while partnering closely with agency partners. They are an innovator who has embraced AI and can drive execution, collaborate with cross-functional leadership, and establish operational excellence to maximize impact in a fast-paced,dynamic environment.

Job Responsibility:

  • Lead the team responsible for assessing and improving channel and campaign effectiveness, developing frameworks to optimize performance across digital, social, programmatic, and traditional channels
  • Define KPIs and measurement frameworks to track campaign effectiveness and efficiency
  • drive channel-level impact over time
  • Oversee campaign level analytics and optimization approach with brand campaigns, including structured test-and-learn programs
  • Leverage data to identify root causes of issues and develop product and process improvements
  • Establish standardized workflows, templates, and quality control frameworks across campaign planning, execution, and measurement
  • Develop resourcing approaches to increase accountability and oversight of live campaigns across internal and external platforms
  • Identify opportunities and oversee the build of automation and AI-powered tools and capabilities to increase results
  • Assess and implement AI media solutions within campaigns to improve effectiveness
  • Drive adoption of new technologies and platforms with training and change management
  • Monitor emerging technologies and industry innovations to maintain competitive advantage
  • Present recommendations, progress, and results to senior leadership
  • Build strong relationships with Measurement, MarTech, Data Engineering, Creative, and Insights & Analytics to improve campaign results
  • Partner with external vendors and agency partners to design joint goals and roadmaps that deliver improved outcomes
  • Establish agency vendor management processes, scorecards, and performance optimization playbooks
  • Create campaign execution best practices, supporting collaboration with partners to improve campaign results
  • Lead, and develop a high-performing team with a results-driven mindset and high accountability
  • Foster an environment of innovation, continuous improvement, and operational excellence
  • Establish career development pathways and competency frameworks for campaign-related roles

Requirements:

  • 12+ years of media experience within marketing/advertising organizations
  • 7+ years of management experience, including managing people managers
  • Leadership experience at a media company or agency
  • Experience overseeing marketing at global scale across a portfolio of products
  • Performance marketing and digital media expertise
  • Expertise with MarTech and executing programmatic campaigns
  • Experience designing AI agents and with AI-assisted workflows
  • Demonstrated analytical skills with experience translating data into strategic decisions
  • Applied knowledge of industry trends in media, tracking, analytics, and research
  • Proven track record of influencing cross-functional partners

Nice to have:

  • Bachelor's degree
  • Experience working in-house at a consumer company
  • Experience working and thriving in a self-starter, fast-paced and changing environment
  • Experience leading in a complex, cross-functional organization across a portfolio of brands
  • Digital-first approach to solving complex brand and product challenges
What we offer:
  • bonus
  • equity
  • benefits

Additional Information:

Job Posted:
March 21, 2026

Employment Type:
Fulltime
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Director, Campaign Effectiveness

FLEX Senior Director, Partner Campaign Reporting Strategy

As a FLEX Senior Director, Partner Campaign Reporting Strategy, you will play a ...
Location
Location
United States , Bethesda, MD
Salary
Salary:
70.67 - 109.09 USD / Hour
https://www.marriott.com Logo
Marriott Bonvoy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, Economics, Data Science, or a related field
  • Ten or more years of experience in digital media or other digital business with a strong analytical background and experience
  • Strong knowledge of media channels, marketing technology, marketing operations, audience segmentation, and customer data strategies
  • Strong understanding of measurement and analytics across digital marketing and media channels, including reporting frameworks and analytical models
  • Understanding of core measurement science concepts: experimentation and measurement frameworks (A/B testing, matched market, MMM, etc.), statistical sampling techniques and hypothesis testing, power analysis, synthetic control
  • Strong technical and analytical foundation, with experience in data-driven decision-making and marketing analytics
  • Proven success in leading people teams, as well as running sophisticated business processes in a fast-paced environment across multiple internal teams
  • Proven experience presenting analytical insights and answering all technical/data questions for both technical and non-technical stakeholders
  • Strong strategic and critical thinking skills
  • strong bias toward data-based decision-making with the ability to break down complex problems and formulate plans
Job Responsibility
Job Responsibility
  • Oversee the strategy and execution of partner-facing measurement and reporting initiatives, including defining key KPIs, designing reporting dashboards, and managing a team of Partner Campaign Reporting specialists
  • Translate campaign and performance data into clear insights and actionable recommendations for advertising partners
  • Partner effectively with the Sales & Partnerships team to ensure business needs around measurement and reporting are captured and reflected in standardized measurement and reporting templates
  • Work cross-functionally with internal teams to document and communicate capabilities, oversee and deliver customized reporting solutions, and prioritize analytics requests
  • Validate all measurement and campaign performance across Marriott’s advertisers
  • Collaborate with Data Scientists and Engineers to design and build new analytical models, measurement pipelines, and visualization dashboards and tools
  • Leverage a data-driven approach to evaluate optimization opportunities on reporting capabilities / tools
What we offer
What we offer
  • Coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts
  • Fulltime
Read More
Arrow Right

Director, Creative Operations (360 Campaigns)

The Director, 360 Creative Operations, will lead and drive global campaigns from...
Location
Location
United States , New York
Salary
Salary:
63.00 USD / Hour
aquent.com Logo
Aquent
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years experience in project management for an in-house creative team or agency (must have beauty/luxe/fashion experience)
  • Bachelor’s Degree or equivalent
  • Prior experience working on digital and social creative, with exposure to web development and product management
  • Strong partner to creative and internal stakeholders
  • Proactive and positive approach, presents solutions and strives to solves problems
  • S/he is comfortable presenting creative work to senior leadership and running high level meetings
  • Has a flexible attitude and can work in ambiguous situations
  • Is used to being the point person for internal or external clients
  • Is a natural leader with excellent communication skills
  • Loves solving problems and managing conflicts
Job Responsibility
Job Responsibility
  • Lead end-to-end program management of campaign concepting for new and current products
  • Dictate process and documentation/evolution with the Executive Director, Creative Operations
  • Innovate creative concepts into clear sets of deliverables to be deployed to local markets
  • Oversee each phase of the internal and external approval process: including the approval of concepts, video storyboards, video outputs, pre and post-shoot 360 assets/layouts and regional variants
  • Manage interdisciplinary teams of designers and copywriters assigned to his/her projects
  • Keep projects on track through clear project plans in Wrike, Float, issue tracking and status reports
  • Assist Executive Director, Creative Operations with management of Operations team’s daily needs and issues
  • Communicate project issues and resolution to internal stakeholders
  • Lead or participate in various cross functional meetings, including Creative Reviews, Marketing Reviews, Legal Review, Resource Allocations
  • effectively set up the presentation of creative work, track status and circulate notes
What we offer
What we offer
  • subsidized health, vision, and dental plans
  • paid sick leave
  • retirement plans with a match
Read More
Arrow Right

Creative Director

Guide and sell great work that pushes clients’ business. Your job is to make you...
Location
Location
United States , Atlanta
Salary
Salary:
Not provided
chemistryagency.com Logo
Chemistry
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of advertising experience required
  • A strong understanding of the creative experience in an advertising and working for a creative agency
  • A displayed mastery of the craft of art direction and design
  • Experience with creating integrated advertising campaigns across multiple media channels
  • Superior professionalism with clients and internal team
  • Strong interpersonal, verbal, and written communication skills
  • Ability to work under pressure and deadlines, and encourage teams to do so as well
  • A proven track record of helping craft powerful brand stories with leading global brands across various accounts
Job Responsibility
Job Responsibility
  • Lead creative for dynamic accounts
  • play a key role in building trusted relationships with clients alongside other Chemistry teammates
  • Lead multiple video, print, and experiential production efforts for your accounts
  • Know what makes globally recognized award-winning work and how to inspire teams to make it here at Chemistry
  • Partner closely with Strategy and Account leads to ensure our creative ideas make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology
  • Participate and lead new business pitches
  • Lead video, print, and experiential production efforts
  • Mentor, inspire, and challenge creatives within your group to make the best work of their lives and elevate the agency work
What we offer
What we offer
  • Generous PTO
  • Comprehensive wellness benefits
  • Donation Matching
  • Growth and Development Opportunities
  • Retirement Savings
  • Paid Parent Leave
Read More
Arrow Right

Creative Director, Fundraising and Mobilization

Blue State is looking for a creative leader who is ready to push the creative li...
Location
Location
United States , NY, DC, Oakland
Salary
Salary:
115000.00 - 150000.00 USD / Year
bluestate.co Logo
Blue State
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years in senior creative role
  • 8+ years of digital experience (in-house + agency experience preferred)
  • Knowledge of grassroots fundraising, website strategy, supporter mobilization, customer engagement, and brand strategy
  • Excellent communication and presentation skills
  • Effective at operating as creative oversight or creative lead and delivering clear and constructive feedback
  • Ability to balance innovation and creative investment with practical and feasible solutions
  • Ability to adapt to new situations, solve problems on the fly, and communicate with those around you
  • Teamwork and scrappiness required
  • A shared passion and curiosity for making change
  • Empathy, communication, respect, and the ability to set a positive example
Job Responsibility
Job Responsibility
  • Lead and inspire: develop a vision for clients’ success
  • guide the development and implementation of digital campaigns and platforms
  • Foster a culture of excellence: establish and evolve the creative process
  • attend internal critiques
  • provide creative solutions
  • final signoff on design, copy, and UX work
  • Foster a culture of inclusivity and creativity: lead structured and inspiring brainstorms
  • lift up others’ ideas
  • foster collaboration
  • ensure the team feels appreciated
What we offer
What we offer
  • Unlimited time-off (inclusive of sick, personal, and vacation days)
  • $1,250 annually in professional development funds
  • Competitive health, dental, and vision insurance
  • Flexible and health savings accounts
  • 401K & employer match
  • Generous paid holiday schedule
  • 12-week fully-paid parental leave for all parents-to-be
  • Short-term and long-term disability insurance
  • Pre-tax commuter benefits
  • Remote work flexibility
  • Fulltime
Read More
Arrow Right

Associate Director, Media Planning & Buying

Execute innovative marketing strategy through a diverse channel mix, for leading...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
bluestate.co Logo
Blue State
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6-8 years experience in a hands-on paid media planning and buying role using a mix of digital channels (Social, Search, Display, Video, Audio, etc)
  • Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record executing campaigns that delivered on those goals
  • Experience working with non-profits, with fundraising and/or income objectives within paid media campaigns
  • Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
  • High proficiency with digital advertising platforms — demonstrated mastery of paid social, paid search, and/or programmatic trading — as well as Google Analytics and other measurement platforms
  • Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting
  • Ability to adapt to new situations, solve problems on the fly, and communicate with those around you
  • A shared passion and curiosity for delivering change, including comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality
Job Responsibility
Job Responsibility
  • Translate clients’ strategic visions into media objectives and KPIs to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy
  • Analyse ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimisation
  • Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management
  • Participate in (and frequently lead) client-facing interactions — be the subject-matter expert for the platforms you manage
  • Plan, build, manage, and optimise media campaigns across multiple platforms, and oversee others in the team across multiple accounts to ensure media buying is efficient, effective and compliant
  • Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs
  • Be an internal and external thought leader and help keep us up to date with the latest digital media trends by maintaining relationships with media partners, and engaging in media R&D projects, writing blog posts, and participating on panels
What we offer
What we offer
  • Unlimited time off (inclusive of sick, personal and vacation days)
  • $1,250 annual in professional development funds (local equivalent)
  • Fully subsidised health and dental insurance for employees (subject to tax)
  • Generous pension match via salary sacrifice
  • Generous paid holiday schedule
  • Parental leave policy for up to 32.5 week of coverage at full pay, inclusive of all genders and supporting a range of family structures
  • Group Income Protection (GIP)
  • Group Life Assurance (GLA)
  • Optional holiday travel insurance
  • Pre-tax season ticket loans
  • Fulltime
Read More
Arrow Right

Art Director

We are seeking a visionary Art Director to define, elevate, and execute the crea...
Location
Location
United Kingdom , Manchester
Salary
Salary:
Not provided
clubllondon.com Logo
Club L London
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience as an Art Director, Senior Creative, or Creative Strategist within a fashion, luxury, retail, or lifestyle-led brand
  • Strong portfolio demonstrating brand identity development, creative direction, and high-level visual execution across international markets
  • Deep understanding of fashion imagery, campaign direction, digital storytelling, and global brand visual systems
  • Exceptional conceptual thinking with the ability to turn vision into high-quality, commercially effective content
  • Obsessed with detail — from composition and lighting to typography and post-production
  • Confident working in a fast-paced, high-growth environment with multiple projects running simultaneously
  • Passionate about fashion, culture, creative innovation, and delivering elevated global customer experiences
Job Responsibility
Job Responsibility
  • Set and communicate the brand’s overarching creative vision and visual standards across all global customer touchpoints
  • Develop, maintain, and continuously evolve the Club L brand guidelines — ensuring consistency in art direction, tone of voice, colour palettes, typography, styling, and visual storytelling worldwide
  • Translate abstract concepts or strategic ideas into tangible creative executions that bring the brand vision to life
  • Act as the guardian of the brand identity, ensuring all creative reflects Club L’s DNA while staying innovative and aspirational across diverse international audiences
  • Lead and art direct all creative campaigns, from moodboard creation to production and final asset delivery
  • Oversee concept development, shot lists, storyboards, and visual direction for all major brand moments
  • Partner with Studio Producers, Stylists, Graphic Designers, and Marketing teams to produce world-class content that performs both creatively and commercially in international markets
  • Ensure shoot direction is consistent with brand styling standards and guidelines
  • Maintain strict quality control across all deliverables, including imagery, video, retouching, typography, and layout
  • Approve all final assets, ensuring they meet the highest creative standards and align with brand strategy
What we offer
What we offer
  • Bi-annual bonus scheme
  • 25 days of annual leave (plus bank holidays)
  • Extra day off for your birthday
  • Flexible working hours around core hours of 10-4
  • Cycle to work scheme
  • 40% staff discount across Club L and Lavish Alice products
  • Healthcare Cashplan
  • Free onsite gym
  • Enhanced pension contribution
  • Enhanced maternity and sick pay
  • Fulltime
Read More
Arrow Right

PPC and Paid Social Media Marketing Executive

Join a growing and leading global organisation who operate within the training s...
Location
Location
United Kingdom , City of London
Salary
Salary:
30000.00 - 35000.00 GBP / Year
https://www.office-angels.com Logo
Office Angels
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven hands-on experience executing PPC campaigns across Google Ads, Microsoft Ads, and paid social channels
  • Strong expertise in Search and Shopping campaigns
  • Proven experience managing B2B PPC campaigns
  • Proficiency in Google Analytics (GA4), Google Tag Manager, and other PPC reporting tools
  • In-depth understanding of conversion tracking, attribution models, and performance optimisation
  • Experience in HubSpot campaigning, including lead conversion tracking and marketing automation
  • Ability to develop compelling ad copy and landing page strategies that drive engagement
  • Expertise in leveraging data-driven insights to inform campaign strategy
  • Strategic experience in marketing planning and execution
  • Highly organised with strong time management skills, able to manage multiple campaigns effectively
Job Responsibility
Job Responsibility
  • Plan, create, and execute B2B PPC campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn to support sales and lead generation initiatives
  • Continuously monitor, analyse, and optimise campaigns to maximise ROI, improve conversion rates, and reduce cost-per-click (CPC)
  • Conduct keyword research, A/B testing, and performance analysis to enhance campaign efficiency
  • Write and test engaging ad copy to improve click-through and conversion rates
  • Ensure that ad creatives, landing pages, and messaging align with regional content and campaign strategies
  • Implement and manage conversion tracking using Google Analytics (GA4), Google Tag Manager, and Meta Business Suite
  • Utilise attribution models and performance metrics to measure campaign effectiveness and optimise for improved results
  • Analyse campaign performance and provide actionable insights and recommendations for future strategy
  • With the support of the Digital Marketing Manager allocate budgets effectively, ensuring cost-efficiency and profitability
  • Develop and execute HubSpot campaigns to enhance lead nurturing and conversion tracking
What we offer
What we offer
  • 28 days annual leave + BHs, pension scheme, annual staff conference, Summer and Christmas parties, cycle to work scheme
  • Fulltime
Read More
Arrow Right

Client Business Partner

GSD&M is searching for a Client Business Partner to join our Media team. The ide...
Location
Location
United States , Austin
Salary
Salary:
Not provided
gsdm.com Logo
GSD&M
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Familiarity across all things digital and how all elements within digital ecosystem work together
  • Strategic understanding of digital marketplace and thorough experience planning digital-heavy campaigns (direct, programmatic, paid search and paid social, custom partnerships/programs, gaming and social programs connected to media buys)
  • Ability to usher traditional media planning and buying process into the digital age
  • Meet with media sales reps and industry representatives regularly
  • Be a source of confidence with clients as an expert in cross-platform, audience-first strategy development
  • Provide point-of-view on new media and technologies
  • Ability to use alternative analytical approaches to solve media problems
  • Thorough knowledge of marketing and advertising principles
  • understanding of media concepts and terminology
  • Familiar with media buying and planning process within an integrated agency environment
Job Responsibility
Job Responsibility
  • Lead overall client relationship and strategic development of media plan recommendations via research, historical client-based campaigns, and collaboration within cross-functional agency team
  • Management and development of the Planning team
  • Partner closely with Digital Solutions, Video Investment and Decision Science teams
  • Lead cross-functional media strategy team
What we offer
What we offer
  • Inclusive environment
  • generous benefits
  • plenty of time off
  • opportunities for growth
  • Fulltime
Read More
Arrow Right