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The Xfinity Brand Strategy team's mission is to build strategy that positions Xfinity as the brand that connects people to more of what they love through consistent actions, identity and messaging across all channels, functions and touchpoints. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples' lives among employees, partners and consumers. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications. We're looking for a Director of Brand Strategy & Messaging to lead the voice of one of America's most recognized consumer brands, and to extend that voice to our Rogers Xfinity partnership — bringing the same standard of clarity, confidence, and connection to every audience we serve. This is one of the most strategically significant roles on the Brand Strategy team. You'll own the Messaging & Positioning pillar — the foundation from which every consumer touchpoint, campaign, and partner communication is built. The ideal candidate will be a creative thinker, a self-starter, an excellent communicator, driven by a genuine curiosity and passion for building brands people care about.
Job Responsibility
Lead Messaging & Positioning — Own the end-to-end process from Brand Planning Briefing through optimization, defining naming conventions, messaging hierarchies, and positioning frameworks that align business objectives with consumer needs
Champion the Xfinity brand — Serve as the voice of the consumer in every room, setting the strategic quality bar across all touchpoints and building scalable workflows leveraging tools like Adobe and Writer
Support the Rogers Xfinity brand — Extend Xfinity's messaging frameworks and governance standards to the Canadian market, serving as a strategic liaison for Rogers Xfinity go-to-market initiatives and ensuring cross-border brand consistency
Drive Brand Governance — Own the Brand Hub as the organization's single source of brand truth, oversee the review process across disciplines, and enable internal teams and agencies to execute messaging consistently
Lead stakeholder negotiations — Align business units (Product, Growth, Legal, Marcom) on unified messaging architecture, secure SLT signoff, and negotiate strategically compelling claims
Research & optimize — Conduct quant and qual research, in-market testing, and iterative feedback loops to sharpen positioning to turn findings into action
Define AI/agentic brand strategy — Establish the brand voice and governance frameworks that ensure all AI-powered tools output on-brand communications at scale
Lead and develop a team — Set the vision for the Messaging & Positioning pillar, and oversee internal and external partners
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
Other duties and responsibilities as assigned
Requirements
Brand expertise — Expert knowledge of brand architecture, positioning frameworks, messaging hierarchy, and consumer insight methodologies across broadband, mobile, entertainment, and digital touchpoints
Research fluency — Proficiency with quant and qual methodologies and the ability to translate findings into actionable brand decisions
Stakeholder influence — Proven ability to align diverse, senior stakeholders and create clarity from ambiguity — translating complex challenges into brand frameworks the entire organization can execute against
Communication & presence — Impeccable written and verbal communication skills, comfortable presenting and negotiating at C-suite level, with obsessive attention to detail
Agility — A proactive self-starter who thrives in fast-paced environments, manages competing priorities with independent judgment, and drives initiatives across finish lines
Bachelor's Degree
10 Years + relevant work experience
What we offer
Medical, prescription, vision, and dental insurance
401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay
Paid time off including eight observed company holidays and flex time
Exclusive perks + discounts, including tuition assistance, commuter benefits and more