Director, Brand Marketing Job at Ann Taylor (Hingham)

Job Description

The Director of Brand Marketing is responsible for developing omni-channel, culturally relevant marketing strategies, including social media and communication plans that brings the Brand positioning to life through effective storytelling in all channels. This individual is responsible for seasonal strategies inclusive of identifying breakthrough brand ideas, creative campaign briefs, product focus and launches, program integration, and management. The Director leads cross-functional work sessions with Creative, Digital, Public Relations, Philanthropy, and the evolving store team to ensure an integrated marketing approach to our brand and product content visuals and storytelling. This leader ensures all efforts drive growth for the brand through effective retention, acquisition and reactivation tactics.

Job Responsibility

Seasonal Planning: Leads planning and oversees marketing execution, including collaborative planning, goal setting, creation of briefs for season, stories and campaigns
Ensures cohesive, omni-channel storytelling through on-brand creative and effective channel strategies based on inputs from product design, merchandising, planning, and digital marketing
Provides marketing insights and develops strategies to support and grow key business initiatives within the brand
Conceptualizes, develops and packages brand marketing strategy, including KPI’s, in order to brief cross-functional team members, keep projects on track, and report back on success metrics
Leads store marketing strategy driving traffic through storytelling and experience
ensures fullest expression of key initiatives in store. Will oversee Marketing for New Store Openings as the brand evolves.
Lead social media strategy and execution through innovative ideas and compelling content that serve to meet followership goals and increase engagement
Drive brand awareness, engagement and lead generation through social media platforms.
Develop and execute social media strategies and content calendars. Oversee social media community management and engagement
Interfaces with digital marketing team as a key collaborator on traffic driving initiatives across channels for all customer segments, as well as site experience, store experience, and overall user journey
Leads communication strategy for client segmentation opportunities across channels
Serves as a key marketing strategy partner to Merchandising, Product Design, Client Experience and Planning as well as internal marketing stakeholders: digital marketing, creative, CRM
Oversees ROI analysis and reporting for all brand campaigns, product campaigns, and key events
Manage all project timelines and trafficking to ensure approvals are made at the right time and we hit production deadlines
Responsible for Seasonal Hindsight and Key Insights for Company-Wide Process meetings

Requirements

10+ years Retail Marketing experience highly preferred
BA/BS in Marketing, Business, Media Communication or related field
MBA a plus
Strong leadership and management skills, with the ability to motivate and inspire a team
Highly influential, with excellent verbal and written communication skills
Ability to envision a broad scope while maintaining a high degree of accuracy
Proactive, resourceful and quick to take action
Flexible problem solver with a collaborative nature
Omni-channel experience including stores, site, mobile, APPs

What we offer

You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
Support for your individual development plus opportunities for career mobility within our family of brands.
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. *
Medical, dental, vision insurance & 401(K)*
Employee Assistance Program (EAP)
Time off – paid time off & holidays*

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Director, Brand Marketing

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