This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
As the first Brand Marketing Director for North America, you’ll lead our efforts to build, mature, and elevate Airwallex’s brand across the region. You’ll craft and execute a winning brand strategy that brings Airwallex’s differentiated position to life, improves awareness and familiarity among priority segments, and drives consideration across the full funnel.
Job Responsibility:
Define the Americas brand marketing strategy aligned to global brand direction and regional commercial goals
Serve as the brand custodian for the Americas
Lead the development and deployment of integrated brand campaigns in the Americas
Localize and amplify global brand platforms and hero content for the Americas
Own and manage relationships with creative, media, and specialist agencies across the region
Partner with regional and global social teams
Act as a trusted partner to regional and global leaders across Marketing, Sales, Product, Corporate Affairs, Talent, and other functions
Requirements:
15+ years of experience in Brand and/or Integrated Marketing
Substantial portion of experience in a high-growth B2B technology, SaaS, or fintech environment
Proven experience building and scaling a brand identity in the Americas
Deep experience planning and executing multi-channel brand campaigns (digital, OOH, content, social, and events)
Expert-level ability to translate complex fintech/SaaS products into human-centric narratives
Comfortable toggling between high-level brand strategy and hands-on execution
Nice to have:
IPO/Pre-IPO Experience leading brand transformations or re-branding for a company preparing for a major liquidity event or public listing
Experience working at a company that defined a new category or successfully disrupted a legacy industry
A strong existing network of top-tier creative talent, influencers, and media partners in the Americas fintech space