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Airwallex Logo Airwallex · -

Director, Brand Marketing

United States, San Francisco 165000.00 - 275000.00 USD / Year · Job Posted February 21, 2026
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Job Description

As the first Brand Marketing Director for North America, you’ll lead our efforts to build, mature, and elevate Airwallex’s brand across the region. You’ll craft and execute a winning brand strategy that brings Airwallex’s differentiated position to life, improves awareness and familiarity among priority segments, and drives consideration across the full funnel.

Job Responsibility

  • Define the Americas brand marketing strategy aligned to global brand direction and regional commercial goals
  • Serve as the brand custodian for the Americas
  • Lead the development and deployment of integrated brand campaigns in the Americas
  • Localize and amplify global brand platforms and hero content for the Americas
  • Own and manage relationships with creative, media, and specialist agencies across the region
  • Partner with regional and global social teams
  • Act as a trusted partner to regional and global leaders across Marketing, Sales, Product, Corporate Affairs, Talent, and other functions

Requirements

  • 15+ years of experience in Brand and/or Integrated Marketing
  • Substantial portion of experience in a high-growth B2B technology, SaaS, or fintech environment
  • Proven experience building and scaling a brand identity in the Americas
  • Deep experience planning and executing multi-channel brand campaigns (digital, OOH, content, social, and events)
  • Expert-level ability to translate complex fintech/SaaS products into human-centric narratives
  • Comfortable toggling between high-level brand strategy and hands-on execution

Nice to have

  • IPO/Pre-IPO Experience leading brand transformations or re-branding for a company preparing for a major liquidity event or public listing
  • Experience working at a company that defined a new category or successfully disrupted a legacy industry
  • A strong existing network of top-tier creative talent, influencers, and media partners in the Americas fintech space

What we offer

  • Medical, dental, and vision insurance
  • 401(k) plan
  • Short-term and long-term disability
  • Basic life insurance
  • Well-being benefits
  • 20 paid days of vacation
  • 12 paid days of company holidays
  • Offers Equity
  • Offers Bonus
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