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Capital One Logo Capital One · -

Director, Brand Marketing and Content - Capital One Auto

United States, Plano Employment contract 187300.00 - 213700.00 USD / Year · Job Posted May 29, 2026
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Job Description

Capital One Auto is seeking a consumer-centric and data-driven Director to lead the Consumer Brand Marketing and Content Strategy for the Auto business. This role is responsible for defining and leading the brand positioning for a suite of consumer Auto products and overseeing the development and execution of product marketing campaigns across direct-to-consumer channels. This leader will manage a team of associates, and work in partnership with business, design and tech teams to drive business growth, managing high-impact campaigns.

Job Responsibility

  • Develop & Execute Brand Strategy
  • Lead Integrated Marketing Campaigns
  • Strengthen Brand Identity
  • Enhance Customer Experience
  • Leverage Data & Insights
  • Manage Stakeholders
  • Lead & Inspire a High-Performing Team

Requirements

  • Bachelor's Degree or military experience
  • At least 10 years of experience in Brand, Marketing, or Communications
  • At least 5 years of people management experience

Nice to have

  • Master's degree in Marketing, Communications or Business
  • 3+ years of experience in direct marketing and brand management in a Business to Consumer (B2C) environment
  • 3+ years of experience in financial services or auto industry
  • 7+ years of people management experience
  • 11+ years of experience in Brand, Marketing, or Communications

What we offer

  • Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
  • comprehensive, competitive, and inclusive set of health, financial and other benefits
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