Director, Brand & Local Media Job at Robert Half (Atlanta)

Director, Brand and Local Media

Location

United States , Atlanta

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

10+ years of experience in performance marketing, growth marketing, or paid media leadership
Proven track record of managing multi-channel media performance, including budget allocation and optimization against CPL/CPA targets
Strong experience leading agency partners and driving accountability for execution and results
Deep knowledge of paid media channels, particularly paid search and social
Experience using attribution models (e.g., MTA) and applying insights to optimize performance
Ability to translate data into clear, actionable recommendations for stakeholders
Strong cross-functional leadership and stakeholder management skills
Experience in franchise, multi-location, or lead-generation environments preferred
Bachelor’s degree in Marketing, Business, or a related field
Ability to work onsite four days per week

Director, Media Strategy & Planning

The Media Director is a senior strategic leader responsible for defining and exe...

Location

United States , Bellevue

Salary:

151000.00 - 204200.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

12+ years Media management experience within consumer/B2B products or retail industry (experience in media planning at an advertising agency highly recommended)
Strong experience in digital planning and activation across multiple platforms and disciplines
Ability to deliver clear, compelling strategies and performance updates
Ability to translate numbers and data into actionable plans explaining decision making through data
Established history of positive results and strong partnership managing an agency
Able to guide team on when and how to leverage 1,000+ data inputs (audience consumption, various media performance reports – matched metrics v. incrementality v. MMM channel ROI/CPIAs v. Brand Lift Studies, competitive intelligence, marketplace dynamics, macroeconomic trends, business performance & opportunities, local market share, etc) that drive media recommendations and optimizations
Experience with Marketing Mix Models and Attribution Models, and how Media decisions can deliver on business and marketing needs
Success building a team with clear roles and responsibilities, supporting and coaching them in their respective areas
Lead multiple work streams and teams simultaneously in a fun, fast paced environment
Bachelor’s Degree in Business, Marketing, Communications or related field

Job Responsibility

Define and lead full-funnel paid media strategy, understanding evolving consumer trends and translating business and growth objectives into scalable plans and measurable outcomes
Steward T-Mobile’s $1B+ paid media investment with strong financial discipline, utilizing MMM and advanced data sets to drive continuous improvement in efficiency, performance, and Return on Investment
Determine channel roles, investment strategies, and optimization approaches that balance upper-funnel brand building with lower-funnel performance outcomes in support of enterprise growth objectives
Establish the integrated media strategy across brand, postpaid, and broadband businesses
Decide how media investments are allocated, reallocated, and optimized across channels, campaigns, and initiatives based on performance, market dynamics, and business priorities
Evaluate and raise material investment shifts, performance risk, or strategic changes to executive leadership with data-backed recommendations
Serve as a senior thought leader on performance marketing trends, platform innovation, privacy-safe measurement, and emerging media opportunities
Work upstream with Marketing, Analytics, Finance, Operations, and agency partners to ensure media strategies are tightly aligned with enterprise priorities
Lead, mentor, and scale a high-performing media organization, fostering accountability, growth, and excellence rooted in T-Mobile’s Values in Action
Develop and activate innovative, creative paid media solutions aligned with evolving consumer consumption habits, emerging platforms, and cultural trends

What we offer

medical insurance
dental insurance
vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off
up to 12 paid holidays
paid parental and family leave

Fulltime

Director, Media Planning

The Director of Media Planning is a senior strategic leader responsible for guid...

Location

United States

Salary:

Not provided

Rain the Growth Agency

Expiration Date

Until further notice

Requirements

At least 10 years of experience in agency media planning
Expertise in cross channel planning
Experience planning domestically and internationally
Familiarity with the accelerated growth goals of entrepreneurial clients
Highly analytical and data-driven, with strong attention to detail
Proficient in MS Office with an emphasis on Excel
Experience with Nielsen/Comscore, R/F planning and reporting, Commspoint, iSpot, Competitive Tracking Tools, MRI (or similar tools)
Excellent written and verbal communication skills
Stays on top of current trends, and willing to take calculated risks
Strong leader, coach, and mentor who invests in developing talent

Job Responsibility

Lead the development of multi-channel media strategies that drive measurable business growth
Oversee planning across channels including Linear TV, CTV, YouTube, Audio, Print, OOH, Social, and Search
Plan and manage a mix of national and local campaigns focused on both brand and performance KPIs, with reach and frequency as core metrics
Guide media planning and execution across domestic and international markets
Use proprietary and third-party data to target audiences effectively and shape strategic recommendations
Analyze response data and attribution model outputs to inform ongoing optimizations and future planning
Build strong client relationships by demonstrating curiosity, passion for their business, and a strategic perspective on budget allocation
Present campaign results and actionable recommendations to client stakeholders
Apply a full-funnel approach to campaign evaluation and storytelling
Share insights and learnings across the Media Planning team

What we offer

Medical, Dental, and Vision insurance
Quarterly profit-sharing program
401(K) plan with employer match (and immediate eligibility)
4-6 weeks PTO
12 paid holidays
12-18 weeks fully-paid Family and Medical Leave
Monthly Work-From-Home allowance

Director, Brand Marketing

As the first Brand Marketing Director for North America, you’ll lead our efforts...

Location

United States , San Francisco

Salary:

165000.00 - 275000.00 USD / Year

Airwallex

Expiration Date

Until further notice

Requirements

15+ years of experience in Brand and/or Integrated Marketing
Substantial portion of experience in a high-growth B2B technology, SaaS, or fintech environment
Proven experience building and scaling a brand identity in the Americas
Deep experience planning and executing multi-channel brand campaigns (digital, OOH, content, social, and events)
Expert-level ability to translate complex fintech/SaaS products into human-centric narratives
Comfortable toggling between high-level brand strategy and hands-on execution

Job Responsibility

Define the Americas brand marketing strategy aligned to global brand direction and regional commercial goals
Serve as the brand custodian for the Americas
Lead the development and deployment of integrated brand campaigns in the Americas
Localize and amplify global brand platforms and hero content for the Americas
Own and manage relationships with creative, media, and specialist agencies across the region
Partner with regional and global social teams
Act as a trusted partner to regional and global leaders across Marketing, Sales, Product, Corporate Affairs, Talent, and other functions

What we offer

Medical, dental, and vision insurance
401(k) plan
Short-term and long-term disability
Basic life insurance
Well-being benefits
20 paid days of vacation
12 paid days of company holidays
Offers Equity
Offers Bonus

Fulltime

Senior Director Brand

Steer the execution of the Global and EM Brand Communications and Sport Marketin...

Location

Israel , Holon

Salary:

Not provided

Adidas

Expiration Date

Until further notice

Requirements

University degree in Marketing or a minimum of 10-12 years equivalent professional experience in Brand Communications & Sport’s Marketing
Experience in a similar role – minimum 2-3 years
Fluent in English
Significant knowledge & experience activating the brand communication marketing mix (media, events, sponsorship, retail, PR) with a major global brand or retailer (sporting goods / lifestyle industry)
Deep understanding of the local sport environment (including events & partners) and lifestyle market (including local culture and partners)
Experience setting brand communication strategies to deliver growth in local market
Strong project-management skills
Proven ability to lead large-scale projects
Experience leading a dynamic team of individuals
Ability to manage both internal and external parties (athletes, partners, agencies)

Job Responsibility

Steer the execution of the Global and EM Brand Communications and Sport Marketing Strategy, ensuring consistent deployment throughout Israel to grow market share
Implement and execute all brand communication touchpoints in accordance with the defined brand calendar, including Sport & Style Brand Activations, PR, Media Buying & Planning, and Sport/Entertainment Marketing
Lead all aspects of Brand Communications and Sport’s Marketing for adidas brand in Israel including key campaigns and launches
calendars and processes
partners (inc agency) and athlete management
events and initiatives
media buying and PR
Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers and other sport and culture stakeholders in the Market
Work closely with all Marketing functions, Sales and Channel leads to analyse business performance and seize business opportunities across Israel to meet and/or exceed KPIs and financial targets
Align with VP EM Brand on the strategy across all categories and develop a relevant Brand Communications & Sport’s Marketing strategy that drives brand priority product ranges, franchises and concepts locally

Fulltime

Director, Social Media & Digital Video

The Director, Social Media & Digital Video is a key leadership role within ABC N...

Location

United States , New York

Salary:

176400.00 - 236600.00 USD / Year

Disney

Expiration Date

Until further notice

Requirements

Minimum of 8 years of experience in Social Media/Digital Video or a related industry
Minimum of 4 years of experience managing teams of people
Minimum of 5 years of experience using video editing software (e.g. Premiere)
Minimum of 5 years of experience using photo editing software (e.g. Photoshop, Canva)
Proven experience working in a fast-paced newsroom at a major network, national news organization, or top local market, with strong editorial judgment and ability to make real-time decisions during breaking news and live coverage
Proven experience in social media management, with a focus on news content
Demonstrated success in driving audience growth and engagement through strategic social media initiatives
In-depth knowledge of digital media landscape, including various social media platforms, analytics tools, and emerging trends in digital media
Strong writing and editing skills
Adherence to the highest standards of Journalism

Job Responsibility

Lead ABC News’ social media and digital video strategy across 24/7 news and other verticals
Manages a team of social media and digital video producers, and audience engagement editors, providing guidance, feedback, and fostering a creative and collaborative work environment
Tackle short and long-term strategy, scrutinize current operations to find ways we can improve workflows and drive efficiencies, and stay on top of trends to keep our group evolving
Develops and implements innovative and engaging social media and digital video campaigns to enhance audience interaction and grow account following
Collaborates with cross-functional teams, including marketing, comms, and synergy partners to align initiatives with overall brand objectives
Stays abreast of industry trends and emerging platforms to recommend and integrate new features and technologies
Leads collaboration with content creators, data analysts, and editorial teams to ensure cohesive and timely coverage of breaking news, live events and other priorities
Analyzes social media metrics and trends to optimize content performance and make recommendations for future strategies
Works with the VP, Digital Media to cultivate relationships with key stakeholders, both internally and externally

What we offer

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits

Fulltime

Senior Director, Marketing Media

GEICO is seeking an innovative Sr. Director, Media to lead the modernization of ...

Location

United States , Chevy Chase; New York City

Salary:

195000.00 - 315000.00 USD / Year

Geico

Expiration Date

Until further notice

Requirements

15+ years of experience in media planning, buying, and strategic partnership development
Advanced knowledge of both traditional and digital media channels
Ability to plan at both the local and national levels
Experience leading high performing teams
Experience working on portfolio brands is a plus
Successful track record of providing strategic recommendations and performance analyses to senior leadership
Well-versed in audience development/activation (1/2/3P data)
Experience with analytical models such as MMM
Deep understanding of how to leverage models to forecast spending and attribution
Previous Upfront planning experience, directing negotiations with suppliers

Job Responsibility

Engage with GEICO officers and senior leadership across the enterprise, along with external agency and sales executives
Represent the company’s interests in key media engagements to ensure program efficacy across all areas of investment
Build and foster strong partnerships with GEICO agencies and marketplace partners to achieve best-in-class programs, processes and governance
Responsible for intaking business goals and strategies, and translating them into actionable media strategies, including emerging media assessment, creative media solutions and KPI frameworks
Design annual and half-year media strategies across GEICO’s end-to-end marketing funnel for seven individual product lines, while managing to overall brand initiatives
Develop comprehensive audience strategies and optimal targeting approaches to engage priority growth audiences, then brief performance marketing team for appropriate addressable builds utilizing a range of 1PD and syndicated data sources
Deliver hands-on negotiation leadership on high profile investment agreements
Oversee quarterly delegation of a $1B+ Media budget across offline and digital media partners, across dynamic national and local business priorities
Lead marketplace engagements and negotiations, including but not limited to video upfronts and platform JBPs
Develop and implement detailed research and analytics solutions that provide modeling inputs for ROI projections and measurement, inclusive of MMM and other business impact modeling

What we offer

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being
Financial benefits including market-competitive compensation
a 401K savings plan vested from day one that offers a 6% match
performance and recognition-based incentives
and tuition assistance
Access to additional benefits like mental healthcare as well as fertility and adoption assistance
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

Fulltime

Director of Social Media

The Director of Social Media is primarily responsible for leading the strategy, ...

Location

United States , Edmond

Salary:

Not provided

Life.Church

Expiration Date

Until further notice

Requirements

Excellent verbal, written, and interpersonal communication skills to foster relationships with the ability to lead through influence and collaboration
Ability to self-motivate, make independent decisions, and solve problems
Maintain flexibility and initiate the creation of new processes and project strategies
Strong leadership skills and understanding of developing and guiding others
Deep understanding of platform-specific best practices, content trends, and analytics tools
Strong creative instincts and ability to align brand voice with cultural relevance
High School Diploma or GED
7+ years of experience in social media marketing, digital content, or a related field, with at least 3 years in a leadership role
Proven success in leading social teams and developing strategies across multiple platforms
Experience working across international teams or managing global social media efforts is highly preferred

Job Responsibility

Drive the global social media strategy across all platforms(e.g., Instagram, TikTok, Facebook, X, YouTube, etc.)
Identify new platform opportunities, emerging trends, and cultural moments that align with YouVersion’s voice and mission
Oversee the creation and curation of high-quality, on-brand content tailored to each platform and audience that point people back to God’s Word
Ensure consistent messaging that reflects YouVersion’s mission and values while allowing for localized storytelling and cultural resonance
Maintain a consistent and agile presence across platforms, with the ability to pivot in real time
Track, analyze, and report on key performance metrics across platforms—including engagement, reach, and growth
Translate social media data into actionable insights that demonstrate ministry impact and inform future strategies
Share learnings across global teams to continuously improve our collective reach and effectiveness
Work closely with YouVersion Global Hubs to support the development and direction of localized social media strategies
Provide ongoing coaching, collaboration, and guidance to regional social media leads to ensure alignment with global goals

What we offer

Paid parental leave, including maternity, paternity, and adoption leave
Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons
Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health
Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase
Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members
Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health
Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year
$160 annually in development dollars for team members to invest in their professional growth
Casual dress and work environment

Fulltime

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Director, Brand & Local Media

Job Description

Job Responsibility

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