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Director, Brand Integration

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ITV Jobs

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Location:
United Kingdom , London

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Category:
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Contract Type:
Not provided

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Salary:

65000.00 - 75000.00 GBP / Year
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Job Description:

Director, Brand Integrations, is a high-impact, outward-facing role within ITV Studios’ Global Partnerships team. The role supports the VP Brand Integrations in driving commercial growth across global partnerships, digital platforms, and brand-funded content. With strong commercial instinct, digital expertise, and brand guardianship experience, the Director of Brand Integrations will play a key role in proactively identifying, shaping, and delivering scalable brand integration opportunities across owned and third-party platforms, globally. This includes leading commercial thinking around digital platforms such as show apps and YouTube, live experience sponsorships, and contributing to the development and sale of large-scale, global partnership packages. The role reports to the VP Brand Integrations and works closely with cross-functional teams across Zoo55, Metavision, Creative Services, Business Affairs, Legal, Brand Operations, as well as international markets to ensure opportunities are commercially robust, rights-compliant, and operationally deliverable.

Job Responsibility:

  • Support the VP Brand Integrations in driving proactive new business opportunities beyond inbound briefs
  • Contribute to the development, packaging, and sale of global partnership propositions for our platinum titles
  • Identify opportunities for scale, upsell, and long-term revenue growth across existing and new partners
  • Manage your opportunity pipeline, tracking progress and reporting against commercial targets
  • Lead development of new Platinum IP Apps and monetisation models
  • Lead brand-funded/integrated podcast initiative
  • Shape and monetise opportunities across the wider digital ecosystem in collaboration with ITV Studios dedicated digital content arm, Zoo 55, such as FAST, YouTube and Roblox integrations
  • Ensure digital platforms are embedded into broader, scalable partnership propositions rather than sold in isolation
  • Champion innovation in branded content formats, working cross-functionally to unlock new storytelling models and revenue streams
  • Work with format sales teams to extend and protect brand integration strategies across all platforms
  • Own the operational delivery of new brand-let propositions and content offerings
  • Build trusted partnerships with global media agencies and major advertisers
  • Collaborate with ITV Studios labels and content teams to deliver best-in-class integrated campaigns
  • Partner collaboratively with other members of the Brand Licensing team where applicable, from experiences, to retail, to gaming
  • Ensure brand integrations align with global brand guidelines and any existing licensing restrictions
  • Oversee approval and delivery of brand integrations
  • coordinating with legal, rights and production teams
  • Define and report on campaign KPIs
  • Collaborate with Brand Operations to develop a robust reporting framework and maintain a library of integration case studies and pitches to help sell to brands and agencies
  • Monitor integration KPIs, global trends, and best practice, using insights to inform future strategy and optimise performance, working closely with the Brand Operations Team to collate and share information with stakeholders

Requirements:

  • Strong experience across brand partnerships and integrations, particularly in digital platforms, including branded Apps / YouTube and live experiences
  • Proven senior-level experience in brand integration, marketing, or partnerships within the entertainment industry
  • Proven international or global experience within media, entertainment, or brand partnerships
  • Experience working with major media agencies and global brands
  • Established agency relationships, or the ability to build trusted relationships quickly
  • Commercially ambitious, proactive, and confident operating at senior level
  • Creative, out-of-the-box thinking to identify new opportunities
  • Strong negotiation, presentation, and stakeholder management skills

Nice to have:

  • Ability to inspire partners and internal teams with conceptual, creative ideas that deliver value for both brand and content
  • Deep understanding of broadcast content strategies, tape distribution, product placement, and sponsor-funded programming
  • Proven network of media agency relationships and portfolio of successful partnerships
  • Strong negotiation and client-facing communication skills, particularly with media buyers and brand directors
  • Track record of managing cross-border partnerships and broadcast licensing relationships
  • Highly commercial, data-informed, and insight-led approach to opportunity development
  • Strong leadership, project management, and interpersonal skills
  • Detail-oriented with an ability to manage multiple stakeholders across territories
What we offer:
  • Flexible working with a range of options
  • Generous holiday allowance, plus you can buy more
  • Annual bonus opportunity
  • Competitive pension contribution
  • Save as you earn - with an opportunity to buy ITV shares
  • Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

Additional Information:

Job Posted:
February 05, 2026

Expiration:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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