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We’re seeking a visionary Director of Brand Design to define, evolve, and amplify the creative direction of the Intercom brand across every touchpoint. This is a rare opportunity to drive brand impact at scale - setting the bar for how Intercom shows up globally, leading a world-class team, and shaping the future of one of the most recognizable brands in SaaS.
Job Responsibility:
Set the long-term creative vision for Intercom’s brand and guide its evolution across all channels and touchpoints
Lead, mentor, and scale a high-performing brand design organization
Define and elevate the Intercom brand system, ensuring cohesion, creativity, and innovation across digital, experiential, and physical environments
Partner closely with senior executives across Marketing, Product Marketing, Communications, Demand Generation, and Workplace to deliver integrated brand experiences that drive measurable impact
Establish and refine creative standards, processes, and systems to enable efficient delivery at scale while protecting creative excellence
Advocate for the role of brand and design as strategic business drivers, connecting creative excellence to measurable outcomes
Own and evolve the Intercom brand book and visual identity guidelines—ensuring consistent global application
Recruit, develop, and retain top design talent, fostering a culture of creativity, accountability, and growth
Leverage data and insights to continually refine how design contributes to awareness, engagement, and growth
Requirements:
10+ years of experience in brand design
5+ years leading and scaling design teams in high-growth, cross-functional environments
Proven track record of shaping and evolving high-profile brand systems at scale
Exceptional creative direction and design execution skills with a strong portfolio of system-level, strategic brand work
Deep expertise in brand strategy, identity systems, and translating design across diverse environments
Demonstrated success leading cross-functional initiatives and aligning senior stakeholders around a shared creative vision
Comfortable navigating complexity, ambiguity, and organizational change at the executive level
Excellent communication and storytelling skills
Strong systems thinking—able to scale design through documentation, process, and tooling without sacrificing creativity
A sharp eye for craft, detail, and consistency
Proof of eligibility to work in the United States is required
Nice to have:
Experience leading in-house brand studios at product-led companies
Background in illustration, motion, or creative technology
Experience driving large-scale internal brand campaigns or corporate narrative efforts
Knowledge of performance marketing principles and how brand influences demand
What we offer:
Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
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