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Director, Brand Design

United States, San Francisco 235800.00 - 281650.00 USD / Year · Job Posted December 27, 2025
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Job Description

We’re seeking a visionary Director of Brand Design to define, evolve, and amplify the creative direction of the Intercom brand across every touchpoint. This is a rare opportunity to drive brand impact at scale - setting the bar for how Intercom shows up globally, leading a world-class team, and shaping the future of one of the most recognizable brands in SaaS.

Job Responsibility

  • Set the long-term creative vision for Intercom’s brand and guide its evolution across all channels and touchpoints
  • Lead, mentor, and scale a high-performing brand design organization
  • Define and elevate the Intercom brand system, ensuring cohesion, creativity, and innovation across digital, experiential, and physical environments
  • Partner closely with senior executives across Marketing, Product Marketing, Communications, Demand Generation, and Workplace to deliver integrated brand experiences that drive measurable impact
  • Establish and refine creative standards, processes, and systems to enable efficient delivery at scale while protecting creative excellence
  • Advocate for the role of brand and design as strategic business drivers, connecting creative excellence to measurable outcomes
  • Own and evolve the Intercom brand book and visual identity guidelines—ensuring consistent global application
  • Recruit, develop, and retain top design talent, fostering a culture of creativity, accountability, and growth
  • Leverage data and insights to continually refine how design contributes to awareness, engagement, and growth

Requirements

  • 10+ years of experience in brand design
  • 5+ years leading and scaling design teams in high-growth, cross-functional environments
  • Proven track record of shaping and evolving high-profile brand systems at scale
  • Exceptional creative direction and design execution skills with a strong portfolio of system-level, strategic brand work
  • Deep expertise in brand strategy, identity systems, and translating design across diverse environments
  • Demonstrated success leading cross-functional initiatives and aligning senior stakeholders around a shared creative vision
  • Comfortable navigating complexity, ambiguity, and organizational change at the executive level
  • Excellent communication and storytelling skills
  • Strong systems thinking—able to scale design through documentation, process, and tooling without sacrificing creativity
  • A sharp eye for craft, detail, and consistency
  • Proof of eligibility to work in the United States is required

Nice to have

  • Experience leading in-house brand studios at product-led companies
  • Background in illustration, motion, or creative technology
  • Experience driving large-scale internal brand campaigns or corporate narrative efforts
  • Knowledge of performance marketing principles and how brand influences demand

What we offer

  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family

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