Director, Brand & Content, UpGuard

UpGuard

Location:
Australia

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Join the marketing team at UpGuard and lead strategic brand partnerships, impactful public relations initiatives, and innovative content strategies that enhance UpGuard's market presence and credibility within the cybersecurity-driven B2B SaaS domain. Collaborate cross-functionally with diverse teams to drive alignment and impactful business growth.

Job Responsibility:

Develop and lead content strategies that leverage brand partnerships and sponsorships to expand our reach, enhance credibility, and generate qualified leads
Drive content initiatives to advance public relations activities and cultivate impactful sponsorship collaborations
Apply an analytical and "engineering mindset" to optimize content workflows, utilizing data and AI to significantly improve efficiency, quality, and volume
Develop and implement innovative strategies to repurpose and distribute content across diverse channels, ensuring maximum reach and engagement
Collaborate closely with Design, Growth, Product Marketing, Revenue, and Corporate Development teams to ensure content effectively supports overarching business goals and resonates across all touchpoints.

Requirements:

Extensive leadership experience in content marketing, with a strong track record in brand partnership/sponsorship activations and public relations within a B2B SaaS environment
Proven ability to develop and execute strategic content plans that leverage external collaborations, PR opportunities, and technological advancements
A highly analytical and process-oriented mindset with a passion for utilizing data and technology (including AI) to drive continuous improvement
Demonstrated success in building and nurturing external partnerships and managing sponsorship engagements
Excellent collaboration and communication skills with a proven ability to work effectively across diverse internal teams
Knowledge of or a strong interest in cybersecurity is preferred but not required.

Nice to have:

Proven track record of pioneering strategic activations through brand partnerships and sponsorships in a B2B SaaS environment
Ability to approach content operations with an "engineering mindset," leveraging data and AI to enhance efficiency and quality
Demonstrated success in cultivating impactful sponsorship collaborations
Strong capability in driving strategic alignment across diverse internal teams
Willingness to roll up your sleeves and do what it takes to get things done.

What we offer:

Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing
WFH set-up allowance: to ensure you have the right environment to work in
$1500 USD annual Learning & Development allowance
Generous Annual Leave/PTO allowances
18 weeks paid Parental Leave
Personal Leave allowance
Fully remote working environment
Top-spec hardware
Personal device security & online privacy protection subsidy
Generative AI subsidy.

Additional Information:

Job Posted:
June 06, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Director, Brand & Content