Director, Brand Activation

As Brand Activation Director, you will own and lead the brand agenda across the Pacific region, spanning Australia, New Zealand, and the Pacific Islands. You will translate global strategy into market-leading execution, driving brand impact and commercial growth through world-class brand experiences and consumer-first activation. This role shapes the future of adidas in the Pacific, inspiring consumers, building cultural relevance, and creating meaningful connections with the local market. You will bring adidas’ global ambition to life through powerful storytelling, distinctive experiences, and compelling consumer journeys that resonate deeply with local audiences. Sitting at the intersection of brand, culture, and commerce, you will define and lead the market’s brand ambition, unlocking growth, elevating desirability, and ensuring adidas consistently shows up with purpose, creativity, and impact. Through bold leadership and deep collaboration, you will set the standard for how adidas is experienced, loved, and chosen across Australia, New Zealand, and the Pacific.