Director, B2B Media Strategy Jobs

Director, B2B Media Strategy

Wpromote

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

134000.00 - 155000.00 USD / Year

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Job Description:

As the Director of B2B Media Strategy at Wpromote, you’ll help enterprise and high-growth clients turn complex business goals into measurable marketing success. This is an individual contributor role, focused on leading strategic direction and cross-channel integration rather than direct people management. You’ll build integrated go-to-market strategies that connect media, operations, and revenue alignment—driving real impact from first impression to closed-won deal.

Job Responsibility:

Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue
Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR
Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance—not just top-of-funnel KPIs
Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting
Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix
Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas
Leading and collaborating with Wpromote’s internal channel teams to align and execute integrated, high-impact strategies
Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
Providing client and industry-specific thought leadership
Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs
Conducting operational assessments using maturity maps, resource planning models, and digital transformation frameworks to identify gaps and opportunities
Advising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI
Aligning sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity
Designing solutions that may also require direct platform execution in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations
Ensuring audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion
Leading client performance reviews that combine media insights with operational recommendations, translating results into actionable next steps
Serving as a trusted advisor who can bridge campaign-level execution with strategic operational transformation
Mentoring team members to strengthen skills in both B2B media strategy and consultative operational design

Requirements:

6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH)
Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI
Practitioner-level working knowledge of: Analytics tools: GA4, Adobe Analytics
Tagging & tracking: Google Tag Manager (GTM) or equivalent
Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms
SEO/content tools: SEMrush, Ahrefs, or equivalent
Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn)
Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations
Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting
Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation
Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo)
Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps
Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems
Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams
Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies

Nice to have:

Experience in B2B SEO and content syndication strategy
PR and earned media strategy experience within a B2B context
Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams
Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce)

What we offer:

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more

Additional Information:

Job Posted:
December 13, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Director, B2B Media Strategy

Wpromote

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
December 13, 2025

Looking for more opportunities? Search for other job offers that match your skills and interests.

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Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:December 13, 2025

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