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The Director of Marketing Strategy & Operations for Commercial & New Payment Flows (CNPF) is a senior leader responsible for shaping, supporting and accelerating the marketing organization’s strategic agenda. Working in close partnership with the Senior Vice President of CNPF Marketing and her leadership team, this role sits at the intersection of strategy, operations, analytics and execution—ensuring the marketing function is aligned to business objectives, enabled by strong processes and technology, and optimized for growth and efficiency.
Job Responsibility:
Build and optimize marketing processes, workflows, and operating cadences that enable scale, agility, and accountability
Lead resource planning, budget governance, and performance forecasting for the marketing function
Partner closely with Integrated Marketing & Communications team around the world on unified planning, information sharing and project tracking efforts
Establish and maintain best in class governance practices for project intake, prioritization, and execution
Develop and maintain clear, coordinated reporting for key stakeholders
Support the development of the annual and multi year marketing strategy in partnership with senior leadership, ensuring alignment with corporate priorities and growth objectives
Translate strategic priorities into actionable marketing plans, KPIs, and success frameworks
Work across the CNPF Marketing team to track and provide consistent reporting around strategic initiatives, such as top-tier events and campaigns
Provide hands-on management and staffing for priority projects as needed, with positivity, agility and the ability to multitask across a number of high priority initiatives
Serve as the point person for the team’s marketing technology ecosystem—CRM, marketing automation, analytics platforms—to ensure seamless integration and data integrity
Partner with key internal stakeholders to support performance dashboards, conduct ROI analysis, and generate actionable insights that inform strategy and optimization
Champion data driven decision making across the marketing organization
Requirements:
Significant experience in marketing strategy, marketing operations, business operations, or similar roles
Proven track record leading strategic planning, operational excellence, financial planning and data driven marketing transformation at scale
Expertise in marketing technology platforms (CRM, MAP, analytics tools)
Strong analytical, problem solving, and financial acumen
Exceptional communication, stakeholder management, and cross functional collaboration skills
Demonstrated ability to lead teams, influence at senior levels, and manage complex initiatives
Nice to have:
Experience in B2B, technology, payments, SaaS, or global enterprise environments
Background in performance marketing, product marketing, or revenue operations
Experience building scalable operating models for fast growing organizations