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Mastercard Logo Mastercard · -

Director, B2B Marketing- Customer Advocacy / Campaign Management

Canada, Toronto 138000.00 - 221000.00 CAD / Year · Job Posted February 14, 2026
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Job Description

Mastercard Services is seeking a Director, B2B Marketing, to champion customer advocacy and recognition programs while also driving integrated marketing campaigns that engage key buying centers. This leader will unite compelling customer stories, awards programs and innovative campaign strategies — amplifying brand value and nurturing engagement throughout the B2B journey. By embedding advocacy and recognition within marketing efforts and partnering across teams to shape strategy and execution, the director will deliver measurable outcomes for our Services business.

Job Responsibility

  • Own our customer advocacy initiatives, ensuring they receive dedicated focus and drive measurable impact for the Services business
  • Oversee customer story management, ensuring compelling B2B narratives are captured, curated and leveraged to support brand advocacy as well as broader marketing efforts such as campaign objectives
  • Lead execution of our annual Circle of Honor program, including strategy, criteria, communications and execution, to recognize and engage top B2B customers
  • Own the end-to-end strategy, execution and optimization of integrated B2B marketing campaigns across channels and customer touchpoints, ensuring alignment with the company objectives, market positioning and Services portfolio priorities
  • Drive structured collaboration across product, commercialization, strategy, communications, demand generation and sales to deliver compelling narratives and buying experiences that build customer engagement and brand loyalty
  • Champion the implementation of an updated buyer enablement framework — experimenting with new approaches that nurture prospects across the entire journey, from initial engagement through selection, activation and advocacy
  • Set and monitor KPIs for customer stories and Circle of Honor initiatives as well as integrated B2B campaigns, ensuring alignment with business objectives
  • Extract actionable insights from campaign and program performance data, delivering regular updates and strategic recommendations to marketing leadership
  • Articulate the impact, value and opportunities integrated capability marketing is driving across the Mastercard Services product portfolios
  • Serve as a central liaison, fostering robust relationships among product, commercialization, communications, sales and other teams, with a focus on alignment around integrated capability marketing plans
  • Embrace diverse perspectives and skillsets, negotiate with diplomacy and foster positive interactions with stakeholders to achieve collective success
  • Influence associates at all levels regarding the integrated capability marketing strategy (inclusive of customer advocacy and recognition strategies) and plans for target audiences and regions
  • Manage a direct report responsible for customer story management and the Circle of Honor program as well as a team of campaign specialists and program leads
  • Build a culture of experimentation, innovation and continuous improvement
  • Identify and implement career development opportunities for team members

Requirements

  • Bachelor’s degree in marketing, business, or related field
  • MBA preferred
  • 7+ years of SaaS B2B marketing experience, with a minimum of 3 years in a director-level cross functional role
  • Proven experience leading customer advocacy initiatives, customer story management and awards or recognition programs in a B2B environment
  • Demonstrated success driving integrated marketing campaigns and nurturing engagement across the buyer journey
  • Exceptional cross-functional collaboration and team leadership skills
  • Strong analytical abilities, with a proven track record of driving marketing performance and ROI for a global portfolio
  • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively
  • Demonstrated ability to influence, collaborate and mentor high-performing teammates and cross functional team members to fulfill a common vision and mission

What we offer

  • competitive pay based on location, experience and other qualifications for the role
  • may be eligible to participate in a discretionary annual incentive program
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