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We are seeking a dynamic and collaborative individual to help drive efforts around our emerging Xumo Identity Platform. This individual will act as the primary point person for the platform, driving its adoption and integration across the organization to deliver deeper audience insights and enable more effective targeting. This role sits at the intersection of data, ad sales, marketing, product, and revenue strategy.
Job Responsibility:
Serve as the business lead and organizational owner of the Xumo Identity Platform
Work closely with ad sales, editorial, marketing, content, product, and technology teams to integrate audience segmentation models into the broader analytics functions, enhancing the understanding of audiences
Draft and manage requirements and other supporting business documentation
Define and execute the roadmap for leveraging the platform across teams and business units
Develop and refine audience segmentation strategies to support personalization, targeting, and campaign effectiveness
Collaborate with analytics, marketing, product, and revenue stakeholders to identify and activate high-impact use cases
Establish processes and best practices for segment governance, audience taxonomy, and performance tracking
Advocate for data-driven decision making across the organization by evangelizing the platform’s capabilities and insights
Track performance and ROI of targeted campaigns
Stay up-to-date on industry trends and best practices in data backed audience development and segmentation
Other duties and responsibilities as assigned
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance
Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
Requirements:
Bachelor's Degree
10 Years + relevant work experience
Deep understanding of audience segmentation, targeting, and a proven track record of translating data into actionable strategies that improve engagement and revenue outcomes
Ability to influence and align senior stakeholders across business units through strong credibility and relationship building