Director, Audience Insights & Segmentation

We are looking for a remote Director, Audience Insights & Segmentation (Contractor) for a top apparel company out of their NYC offices! The Director of Audience Insights & Segmentation (Contractor) is responsible for analyzing key data inputs across the company's portfolio of brands to generate insights that can be infused into marketing strategies, planning tactics and business decisions. Sitting within the Marketing Intelligence organization and reporting to the Sr. Director of Audience Intelligence, you will spearhead the creation of data-driven insights to strengthen the brands’ approach to audience strategy and segmentation across marketing campaigns. You, with the support of two team members, will empower holistic modern media strategies and decisioning through a deep understanding of audience(s). You will be tasked with developing insights in collaboration with embedded resources across portfolio of brands and ensuring marketing campaigns and media strategies are infused with data-driven insights and audience signals. You will be responsible for deriving holistic audience strategies by leveraging a multitude of first- and third-party data sources and platforms. You will serve as a key interface between the broader Audience team and Brand teams and possess a strong understanding of content trends, platforms, and audience segments.