Director, Audience & Connections Strategy

• Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels
• Conducting analysis and research to uncover category, cultural, and consumer insights
• Creating meaningful consumer journeys that map the path to purchase and identify key moments of influence
• Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions
• Collaborating closely with media, data, account and creative teams to ensure strategies align with broader campaign objectives
• Representing the agency’s strategic point of view in client presentations and new business pitches
• Contributing to thought leadership initiatives that position the agency as an industry leader

• 6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment
• Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies
• Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels
• The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment
• A background supporting new business pitches and collaborating closely with media strategy
• Experience presenting strategic recommendations to senior leadership
• Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels
• Strong analytical skills with the ability to identify meaningful insights and patterns
• Experience developing consumer journey frameworks and campaign platforms
• Working knowledge with AI tools and being able to design creative prompts for ideation and framework development
• A strategic mindset with a consumer-centric approach
• Strong communication and presentation skills that inspire clients and teams
• An understanding of media planning, research, and measurement methodologies

Advanced degree or industry certifications

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more