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The Director, Audience & Connections Strategy at Wpromote will be a key strategic partner, blending audience intelligence with connections planning to design cross-channel strategies that connect brands with their most valuable consumers. As an individual contributor reporting to the Senior Director of Connections Strategy, this person will shape how data, insights, and culture come together to drive meaningful impact across media touchpoints.
Job Responsibility:
Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels
Conducting analysis and research to uncover category, cultural, and consumer insights
Creating meaningful consumer journeys that map the path to purchase and identify key moments of influence
Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions
Collaborating closely with media, data, account and creative teams to ensure strategies align with broader campaign objectives
Representing the agency’s strategic point of view in client presentations and new business pitches
Contributing to thought leadership initiatives that position the agency as an industry leader
Requirements:
6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment
Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies
Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels
The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment
A background supporting new business pitches and collaborating closely with media strategy
Experience presenting strategic recommendations to senior leadership
Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels
Strong analytical skills with the ability to identify meaningful insights and patterns
Experience developing consumer journey frameworks and campaign platforms
Working knowledge with AI tools and being able to design creative prompts for ideation and framework development
A strategic mindset with a consumer-centric approach
Strong communication and presentation skills that inspire clients and teams
An understanding of media planning, research, and measurement methodologies
Nice to have:
Advanced degree or industry certifications
What we offer:
Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
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