Director, Asset Strategy

The Director of Asset Strategy is responsible for leading the execution of Advisory engagements, ensuring that Playbook delivers best-in-class consulting and strategy work that consistently exceeds client expectations. Acting as the project lead, this role manages timelines, client communications, and cross-departmental inputs, ensuring deliverables are completed on time, on budget, and with measurable client impact. This role works closely with our VP of Design Development and VP of Placemaking to shape amenity strategies and space programming, while also serving as the primary relationship manager for clients during Advisory phases. Beyond project delivery, the Director of Asset Strategy is accountable for nurturing client trust, identifying opportunities to extend our work into management and operations contracts, and ensuring a seamless handoff into long-term partnerships.