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We are seeking a dynamic Director to lead BlackLine’s Analyst Relations program. As the central point of contact for BlackLine Analyst Relations, this role encompasses influencing analysts, leading the effort for BlackLine to achieve the most positive ratings and reviews in analyst studies, and also being an in-house expert on analyst perspectives as a resource for BlackLine teams including Marketing, Product, GTM Operations and executive management. Key to this role is development of strong relationships with key analysts at firms such as Gartner, Forrester, and IDC who are influential in customer buying decisions. The successful candidate will manage the entire end-to-end process to ensure a steady flow of timely research reports about the company and our products, including Gartner MQs, Forrester Waves, and IDC Marketscape reports that can be leveraged by Sales; coordinate with BlackLine Demand Generation teams to promote positive analyst reports. This role requires an ability to articulate BlackLine’s unique view and keen understanding of pressures facing our customers, how that point of view has driven our product strategy and differentiation in our product line to date, and how that vision and ability to execute will secure BlackLine’s leadership into the future in the markets we serve. This role also requires active project management and hands-on content creation and editing – with ad hoc teams of subject matter experts from multiple departments working on tight deadlines – to assure high-quality content submissions to analysts.
Job Responsibility:
Develop and manage strong relationships and interactions with top-tier industry analysts covering Finance and Accounting, AI, SaaS software and related topics
Develop and manage strong and trusted relationships with key BlackLine subject matter experts across all current and future solutions
Project manage and participate in crafting content for BlackLine’s responses to analyst studies, including written and video submissions
Act as both project manager and editor-in-chief for BlackLine response to research RFIs in which multiple inputs are required by a wide range of BlackLine stakeholders
manage the full research report process including executive briefings and working with customer success to identify qualified, positive customer references and ensure all deadlines are met
Create and execute an Analyst Relations plan including a steady cadence of analyst inquiries and briefings, and research reports to showcase the company's business and product strategy and innovations, as well as market leadership position
Consume distill and communicate relevant analyst firm research including delivery of actionable recommendations to key stakeholders inside BlackLine
Regularly assess the effectiveness of BlackLine analyst relationships
develop strategies for on-boarding analysts new to the company and for increasing the strength of existing analyst relationships
Manage budget, contracts, tools, etc. for the function
Negotiate, secure, and manage contracts and related services ensuring they support both strategic and tactical, near term and future requirements
Ensure that contracted services are fully utilized
Requirements:
Five to seven years of Analyst Relations or equivalent experience, preferably with industry-leading business services provider
Superior verbal and written communication skills
Disciplined, tenacious, and highly responsive, with a focus on timely, relevant, and appropriate communication
Education – bachelor’s degree required (or equivalent work experience)
Excellent negotiation, facilitation, and diplomatic skills, naturally intuitive and sensitive in dealing with individual personalities
Excellent interpersonal skills, including a proven ability to develop and maintain relationships with external influencers as well as C-level executives
Self-starter with a high degree of confidence, aptitude, and self-motivation
Strong skills at managing multiple projects concurrently with minimal supervision
Understanding of how to build and maintain relationships with key influencers, leading industry analysts, and analyst firms
Prior, significant experience working with and presenting to senior executives
Experience negotiating contracts with analyst firms
Excellent project and time management skills
Proven clear and effective communication with technical and business leaders at all levels within large enterprises and across product, product marketing, and sales organizations
Ability to travel to BlackLine events and industry tradeshows and conferences (up to 20%)
Nice to have:
Progressive experience operating at a director level at a public company
Prior experience working with industry analysts at a high-growth B2B SaaS enterprise software and services company
Experience securing a first time position or significantly improving a company’s position in a key analyst vendor report