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The Director, Advocacy Strategy and Engagement will oversee the day-to-day grassroots advocacy and mobilization functions of the Government Relations Department (the Department) at Y-USA. Contribute to the development and execution of strategy and plans for coordinated outreach to engage target audiences and elected officials. Manage the creation and deployment of advocacy messaging, collateral materials, and digital resources to support advancement of policy goals and interests of the YMCA national resource office.
Job Responsibility
Create, implement, and evaluate an integrated strategic mobilization plan for the Department to advance the policy priorities of Y-USA and increase grassroots engagement across the network
Manage the development, distribution, and maintenance of all advocacy collateral including, but not limited to, talking points, videos, newsletters, and social media content, in alignment with the Y-USA Marketing and Communications (Marcom) team
Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of activation tools and resources
Track and measure audience engagement in real time to advance or adjust mobilization campaign strategy
Contribute heavily to the planning and execution of the organization's annual DC fly-in, including development of advocacy materials, programming, strategic targeting, and participation in meetings on Capitol Hill
Participate in national coalition partner meetings and contribute to collective advocacy plans that include Y-USA
Maintain strong working knowledge of Y-USA policy positions and track key developments
Serve as liaison between the Government Relations and Marcom teams, and ensure alignment with other Y-USA departments, as necessary
Requirements
Bachelor's degree or higher required in a relevant field. Advanced degree strongly preferred
8-12 years of issues management experience in a political or public affairs environment, Capital Hill experience preferred
Expert functional skills, advanced industry knowledge and experience, advanced managerial skills
Manages multiple teams or functions
Strategic and operational decision-making authority