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The Director, Advocacy & Influence will lead Bentley’s strategy for customer advocacy, influencer engagement, and champion activation across our ecosystem. This role will identify, nurture, and activate authentic voices — from passionate users and customer champions to key external influencers — and turn those relationships into references, speaking opportunities, co-marketing, market credibility, and business impact. This leader will own Bentley’s advocacy strategy, influencer relationships, and Bentley’s annual Year in Infrastructure (YII) Awards program, helping build a more intentional and scalable engine for customer voice, external influence, and third-party validation.
Job Responsibility:
Lead Bentley’s strategy for customer advocacy, influencer engagement, and champion activation across our ecosystem
Identify, nurture, and activate authentic voices — from passionate users and customer champions to key external influencers — and turn those relationships into references, speaking opportunities, co-marketing, market credibility, and business impact
Own Bentley’s advocacy strategy, influencer relationships, and Bentley’s annual Year in Infrastructure (YII) Awards program
Help establish and scale Bentley’s formal customer advocacy and reference program
Manage YII Awards program end to end
Shape Bentley’s influencer and brand ambassador strategy
Develop co-marketing opportunities with strategic accounts and partners
Requirements:
8+ years of experience in customer advocacy, customer marketing, community, influencer, reference, or related programs
Proven experience leading and managing a small team
Highly relationship-oriented, high-energy, and genuinely excited about working with users, champions, and external influencers
Strong instincts for identifying high-potential advocates and turning relationships into meaningful market-facing opportunities
Experience with customer storytelling, speaking programs, co-marketing, references, influencer engagement, organic social, or other forms of external activation
Comfortable building programs with structure, process, and measurable outcomes
Strong cross-functional instincts and ability to operate effectively in a matrixed organization
Curious, proactive, and energized by building programs that create momentum and visibility
Experience with B2C-style community, ambassador, loyalty, or influencer programs — and an ability to translate those ideas into a B2B context — is a plus
Applicants must be authorized to work in the U.S. without current or future employer sponsorship
Nice to have:
Experience with B2C-style community, ambassador, loyalty, or influencer programs — and an ability to translate those ideas into a B2B context
What we offer:
A great Team and culture
An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction
An attractive salary and benefits package
A commitment to inclusion, belonging, and colleague well-being through global initiatives and resource groups
A company committed to making a real difference by advancing the world’s infrastructure for a better quality of life