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Director, Advocacy & Influence

United States Employment contract · Job Posted May 15, 2026
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Job Description

The Director, Advocacy & Influence will lead Bentley’s strategy for customer advocacy, influencer engagement, and champion activation across our ecosystem. This role will identify, nurture, and activate authentic voices — from passionate users and customer champions to key external influencers — and turn those relationships into references, speaking opportunities, co-marketing, market credibility, and business impact. This leader will own Bentley’s advocacy strategy, influencer relationships, and Bentley’s annual Year in Infrastructure (YII) Awards program, helping build a more intentional and scalable engine for customer voice, external influence, and third-party validation.

Job Responsibility

  • Lead Bentley’s strategy for customer advocacy, influencer engagement, and champion activation across our ecosystem
  • Identify, nurture, and activate authentic voices — from passionate users and customer champions to key external influencers — and turn those relationships into references, speaking opportunities, co-marketing, market credibility, and business impact
  • Own Bentley’s advocacy strategy, influencer relationships, and Bentley’s annual Year in Infrastructure (YII) Awards program
  • Help establish and scale Bentley’s formal customer advocacy and reference program
  • Manage YII Awards program end to end
  • Shape Bentley’s influencer and brand ambassador strategy
  • Develop co-marketing opportunities with strategic accounts and partners

Requirements

  • 8+ years of experience in customer advocacy, customer marketing, community, influencer, reference, or related programs
  • Proven experience leading and managing a small team
  • Highly relationship-oriented, high-energy, and genuinely excited about working with users, champions, and external influencers
  • Strong instincts for identifying high-potential advocates and turning relationships into meaningful market-facing opportunities
  • Experience with customer storytelling, speaking programs, co-marketing, references, influencer engagement, organic social, or other forms of external activation
  • Comfortable building programs with structure, process, and measurable outcomes
  • Strong cross-functional instincts and ability to operate effectively in a matrixed organization
  • Curious, proactive, and energized by building programs that create momentum and visibility
  • Experience with B2C-style community, ambassador, loyalty, or influencer programs — and an ability to translate those ideas into a B2B context — is a plus
  • Applicants must be authorized to work in the U.S. without current or future employer sponsorship

Nice to have

Experience with B2C-style community, ambassador, loyalty, or influencer programs — and an ability to translate those ideas into a B2B context

What we offer

  • A great Team and culture
  • An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction
  • An attractive salary and benefits package
  • A commitment to inclusion, belonging, and colleague well-being through global initiatives and resource groups
  • A company committed to making a real difference by advancing the world’s infrastructure for a better quality of life

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