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The Marketing Technology Solutions team is responsible for the product strategy, roadmap, delivery and operations for Wyndham Hotels and Resorts’ marketing technologies. The team collaborates closely with stakeholders across the organization to evolve business needs across the globe into technological solutions that are delivered through the Commercial Organization roadmap. The Adobe Multi-Solution Architect works as an integral part of the Marketing Technology Solutions team and is responsible for ensuring that our products create value for our guests, franchisees, and our company. This position requires a strong technical background, with the ideal candidate possessing a good understanding of the entire Adobe Experience Cloud Platform. The role will be responsible for providing end-to-end solutions on the Adobe stack and be an expert in at least three products of the Adobe Product Suite (Experience Platform, Journey Optimizer, Customer Journey Analytics / Analytics, Experience Manager, Target). The role will collaborate with architects across various enterprise technologies and determine the best solution for the stakeholder needs.
Job Responsibility:
Construct a technical architecture of multiple solutions fitting industry standards, stakeholder use cases, strategy, and technical needs. Design solutions that optimally utilize Adobe tools along with technical leads
Contribute to digital marketing strategies based on industry best practices, creation of business models, financial forecast and KPIs. Break down marketing strategies into phased roadmaps according to priorities, technology prerequisites and dependencies. Align roadmap phases to executable use cases
Apply data driven insights to fine tune marketing campaigns and solutions. Progress overall maturity and scale of digital marketing by creating and sharing knowledge, best practices, methodologies, and templates. Mentor junior team members and contribute to internal hospitality solution accelerators
Conduct market research, validation, and lead marketing technologies selection
Plan and execute complex technology projects (on-site and offshore)
Act as a trusted advisor to clients, guiding them through digital transformation initiatives
Lead discovery sessions, workshops, and stakeholder interviews to gather requirements, aligns on vision, presents architectural strategies that align with business goals, designs end-to-end marketing technology solutions, translates business requirements into scalable, future-proof architectures, defines solution blueprints, data flows, integration patterns and maximizes the ROI of the Adobe platform
Requirements:
8+ years of leading digital and/or MarTech jobs, including Online/Mobile/Content/e-Commerce, UX, web analytics, optimization, content management, customer journey optimization, marketing campaigns and omni-channel personalization
5+ years of experience in one of the following and 2+ years of experience in two others: Adobe Experience Platform, Adobe Journey Optimizer, Customer Journey analytics or Adobe Analytics, Adobe Experience Manager Sites and Assets, Adobe Target
Knowledge of current digital marketing trends and best practices on topics such as personalization, omni-channel marketing, mobile and data driven optimization of experiences
Strong understanding of data architecture, identity resolution, content targeting and experimentation
Experience with data integration, cloud platforms (e.g., AWS, Azure), microservices architecture and REST APIs
Knowledge of website and mobile application technologies such as HTML, HTML5, Java Script, XML, REACT, REACT Native, headless/headful architectures and content management systems (CMS)
Ability to guide the use of AEM Sites and Assets for content management, personalization, and headless delivery
Excellent critical thinking skills, with a demonstrated ability to identify issues, solve them quickly and well, and know when to rely on internal resources to assist
Strong conflict resolution and negotiation skills
Strong verbal, presentation, and written communication skills
Knowledge of Agile methodologies and DevOps practices
Nice to have:
Exposure to other MarTech platforms (Salesforce, Amperity, etc.) is a plus
Exposure to Adobe Real-Time CDP and Adobe Creative Cloud is a plus
Familiarity with hospitality systems (PMS, CRS, CRM) and integration patterns is a plus
What we offer:
Health insurance with HSA and FSA options
Dental insurance
Vision insurance
Life/AD&D insurance
Short- and Long-Term Disability coverage
401(k) with generous company match
Vacation time- Accrue 2.692 hours of paid vacation per week
Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2025, there is an additional 8 days of paid company closure)
Paid sick leave accrued as state and local laws require
Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time
Incentive payment pursuant to the Annual Incentive Plan with a 20% annual target
Growth opportunities through best-in-class training and career development, leadership training, mentorship opportunities and educational support
Team member benefit programs that focus on nutrition, exercise, lifestyle management, physical and emotional wellness, financial health, and the quality of the environment in which all team members work and live
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