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We’re seeking a seasoned Director, Ad Partnerships (East Coast) based in New York, a true revenue driver who thrives on opening doors, creating demand, and closing new business. This role is focused on expanding Sensical’s footprint across agencies and direct brands in the New York and broader East Coast market. This role is ideal for a seller who enjoys building a category, opening new accounts, and shaping the market around a differentiated video platform.
Job Responsibility:
Prospect, pitch, and close net-new business across CTV, digital video, and YouTube
Own and grow a defined book of business across NYC and East Coast agencies and brands
Deliver high-impact presentations that position Sensical as a must-buy for endemic children’s/family brands and major non-endemic advertisers seeking brand-safe reach with children and families
Create urgency and demand around Sensical’s differentiated, brand-safe offering
Represent Sensical in-market at events, agency, and brand meetings, and industry forums
Maintain disciplined pipeline management and accurate forecasting
Requirements:
Bachelor’s degree in Marketing, Business Administration, Advertising, or Communications preferred
Expertise closing meaningful deals across CTV, FAST, and digital video, including large-scale YouTube advertising programs
Experience navigating agency holding companies and working with planning and investment teams
Experience using Salesforce for pipeline management, forecasting, and client tracking
Proficiency with Microsoft Office, including strong PowerPoint and Excel skills for sales tracking, forecasting, and reporting
Hands-on experience with Google Ads, GAM with ability to analyze campaign performance
Strong, active relationships with NYC and East Coast–based agencies and brand marketers
Demonstrated success closing and renewing business
Relentless prospecting mindset with a high level of activity and ownership
Comfortable selling into a fast-evolving streaming marketplace
Highly self-motivated, disciplined, and performance-driven
Excellent spoken and written communication skills
Excellent interpersonal, negotiation, and conflict resolution skills
Work authorization in the United States (required I-9 verification)