Director, ABM and Lifecycle Job at 80Twenty

Director, ABM and Lifecycle

Our client, a rapidly scaling Series E company in the AI space with over $100m i...

Location

United States

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
3+ years owning enterprise ABM programs
Experience leading and scaling teams with a player-coach approach
Proven success driving pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, organized, and comfortable managing complex, multi-channel programs
Strong cross-functional collaboration skills
Ability to work in person 4–5 days per week

Job Responsibility

Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on account strategy, segmentation, and insights
Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build and optimize onboarding, engagement, retention, and expansion programs
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Fulltime

Director, ABM and Lifecycle

Our client, a rapidly scaling Series E company in the AI space with over $100m i...

Location

United States

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
3+ years owning enterprise ABM programs
Experience leading and scaling teams with a player-coach approach
Proven success driving pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, organized, and comfortable managing complex, multi-channel programs
Strong cross-functional collaboration skills
Ability to work in person 4–5 days per week

Job Responsibility

Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on account strategy, segmentation, and insights
Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build and optimize onboarding, engagement, retention, and expansion programs
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Fulltime

Director of Lifecycle and Account Based Marketing

As Director of Lifecycle & Account-Based Marketing, you’ll own EliseAI’s most cr...

Location

United States , New York City

Salary:

200000.00 - 250000.00 USD / Year

EliseAI

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation, ideally in B2B SaaS or AI
3+ years owning ABM programs for enterprise accounts
Experience managing and scaling marketing teams, with a strong player-coach mindset
Proven ability to drive pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, highly organized, and comfortable managing complex, multi-channel campaigns
Strong cross-functional collaboration skills, especially with Sales
Willingness to work in person at our office 4-5 days a week

Job Responsibility

Own and scale a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many programs
Lead, mentor, and develop a team of lifecycle and ABM marketers while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on target account selection, segmentation, and insights
Plan and execute integrated campaigns across email, digital ads, direct mail, events, in-app, SMS, and executive programs
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build on existing onboarding, engagement, and expansion programs that increase adoption and lifetime value
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation tools to build scalable, repeatable programs
Attract top-tier talent to join our driven team

What we offer

Equity in the company
Medical, Dental and Vision premiums covered at 100%
Fully paid parental leave
Commuter benefits
401k benefits
Fitness & home services stipend to cover part of your expenses so you can focus on what matters
A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
Unlimited vacation and paid holidays
We'll cover relocation packages and make the move exciting, not painful!

Fulltime

Sr. Director, Marketing

The Senior Director of Marketing is a senior leader responsible for shaping and ...

Location

United States , Chicago

Salary:

181030.54 - 235000.00 USD / Year

The Muse

Expiration Date

Until further notice

Requirements

15 years+ experience in marketing, with dedicated experience in account-based and product marketing
Experience in B2B enterprise, AI, SaaS, insurtech or automotive technology a plus
Proven leadership in account-based marketing and sales play design in a multi-product environment
Experience building account-based marketing strategies and plans that include repeatable, customizable sales plays
Development and ownership of product positioning, messaging, personas and value propositions
Experience leading a marketing team
Go-to-market and growth strategy development and implementation
Strong understanding of sales enablement and how marketing fuels revenue
Experience building and leading high-performing marketing teams
Ability to move seamlessly between strategy and execution

Job Responsibility

Set and evolve CCC's integrated marketing strategy across portfolio and product marketing, brand, digital, and account-based motions
Define and lead CCC's ABM and sales play approach, closely aligned with sales and revenue operations
Translate business priorities into clear marketing focus areas, operating rhythms, and playbooks
Act as a trusted thought partner to executive leadership, product, and sales
Build, develop, and retain a high-performing, insight-driven marketing team
Lead portfolio marketing with a deep focus on buyer needs, customer behavior, and market trends
Develop clear, differentiated value propositions and messaging across the buyer, user, and retention journey
Lead go-to-market marketing strategy for new products and solutions, ensuring strong positioning and field readiness
Drive cross-sell, expansion, and portfolio adoption across existing customers
Design, launch, and scale sales plays aligned to customer needs, lifecycle moments, and growth opportunities

What we offer

401K Match
Paid time off
Annual Incentive Plan Performance Bonus
Comprehensive health insurance
Adoption Assistance
Tuition Reimbursement
Wellness Programs
Stock Purchase Plan options
Employee Resource Groups
Health Insurance

Fulltime

Head of Retention Marketing

Superside is hiring a Head of Retention Marketing reporting to the Sr. Director ...

Location

Salary:

Not provided

Superside

Expiration Date

Until further notice

Requirements

Subscription or retention marketing ownership: You have owned renewal, churn reduction, or subscription growth as a primary mandate - not as a byproduct of a broader marketing role. This was your job.
Utilization or product usage as a core KPI: In at least one role, you were accountable for driving customers to actively use a product or service. You built programs around that metric. You know what moves it and what does not.
Programmatic lifecycle infrastructure: You have built or substantially redesigned a customer lifecycle program — segmentation logic, trigger design, journey mapping, A/B frameworks — not just executed campaigns someone else designed.
Account team or CSM enablement: You have built toolkits, playbooks, and resources for customer-facing commercial teams - and you know the difference between an asset they will actually use and one that sits in a folder.
Data-driven cohort thinking: You do not wait for a report to tell you something is wrong. You know how to segment an account base by health, identify risk patterns, and design interventions for specific cohorts.

Job Responsibility

Retention Programs: Constant reinforcement of value: Work with Product Marketing on the messaging and own the program design that consistently reminds customers why they chose Superside.
Renewal behavior: Build the touchpoints and content that drive account usage and create the psychological and commercial conditions for renewal.
Churn mitigation: Work with data to identify customers at risk and activate account teams and automated programs to re-engage them before the renewal conversation.
Customer Advocacy Board: Partner with ABM to operationalize a Superside CAB. And PMM and TPD to drive customer reviews and help identify opportunities for customers to participate in marketing activities.
Subscription utilization programs: Build the systems that move customers from passive subscribers to active users — driving toward full utilization of their plan each month.
New feature education: Every major product release that Product Marketing launches— needs a customer-facing campaign that explains the what, why, and how.
Usage-triggered journeys: Partner with the lifecycle team to design automated journeys triggered by utilization signals.
AM & GAD toolkits: Build the playbooks and asset libraries that give Account Managers and Group Account Directors what they need to proactively manage customer health - email templates, outreach guides, objection handling - without requiring a custom campaign for every account.
Expansion enablement: Create the materials that help AMs and GADs articulate and sell new Superside offerings, cross-sell services, and grow accounts.

Senior Director, Growth & Renewal Marketing

The Senior Director, Growth & Renewal Marketing is the enterprise leader for an ...

Location

United States of America , Virtual

Salary:

225000.00 - 250000.00 USD / Year

Alight Solutions

Expiration Date

Until further notice

Requirements

Bachelor's degree or equivalent experience
15+ years of proven success as a data-centric, digital-first, performance marketing leader driving measurable business outcomes
Demonstrated ability to own and drive enterprise-level growth strategies tied directly to financial performance
Proven experience managing large-scale marketing investments with accountability for ROI and business impact
Deep expertise in modern marketing platforms from Marketing Automation (Marketo, Adobe) to ABM (6sense, Demandbase) and advertising (Google / YouTube, Meta, LinkedIn, programmatic)
Solid track record of building and scaling B2B and B2B2C demand generation engines and enterprise marketing capabilities
Demonstrated ability to operate with decision authority in complex, matrixed organizations, aligning multiple stakeholders to enterprise outcomes
Proven ability to partner across sales, product, finance, and technology functions to deliver integrated growth strategies
Demonstrated ability to lead through ambiguity, drive transformation, and deliver results in complex environments
Exceptional leadership capability with experience building, developing, and retaining high-performing teams

Job Responsibility

Own and govern the enterprise growth marketing investment portfolio, including allocation, optimization, and reallocation of spend across business areas to maximize enterprise growth and ROI
Set and enforce growth and retention strategy across business units, including defining priorities and standardizing approaches
Drive annual marketing-attributed revenue (projected) through integrated reputation, demand generation, conversion, and retention strategies across all audiences
Serve as the decision authority for cross-business growth initiatives, resolving tradeoffs and aligning investments to enterprise priorities
Lead the development and execution of integrated, omni-channel, data-driven go-to-market strategies across Health, Wealth and Leave segments inclusive of live and virtual events
Own and continuously optimize the end-to-end audience lifecycle, from awareness and demand generation through engagement, conversion, retention, and loyalty
Support marketing modernization, advancing data-driven, digital-first, and AI-enabled capabilities
Refine and scale a best-in-class demand generation engine and own the performance marketing operating-establishing skill maturity, scalable processes, global capabilities, and measurable performance systems
Validate and refine marketing performance standards, including planning models, ROI thresholds, and KPIs tied to revenue, retention, and IOI
Lead and expand a globally aligned marketing operating model, including development and scaling of global teams and capabilities

What we offer

health, dental and vision coverages starting Day One
wellbeing programs
retirement plans with contribution matching
generous time off
parental leave
continuing education
career growth opportunities
flexible working arrangements

Fulltime

Senior Director Payer Marketing

In this vital role you will be responsible for developing and executing the paye...

Location

United States

Salary:

220272.40 - 298015.60 USD / Year

Amgen

Expiration Date

Until further notice

Requirements

Doctorate degree and 5 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience OR Master's degree and 9 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience OR Bachelor's degree and 11 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience

Job Responsibility

Develop and execute the payer-facing commercial strategy that enables broad and sustainable access for the company’s products and services
Shape the payer value story, drive payer/customer engagement strategy, and partner cross-functionally with Market Access, Account Management, HEOR/Medical, Pricing & Contracting, Product Marketing, and Sales to improve coverage
Own and evolve the payer marketing strategy aligned to overall brand strategy, access goals, and corporate priorities
Lead development of the payer value proposition and supporting messages across customer segments
Serve as the commercial 'voice of payer' across the organization
Manage and mentor a high-performing payer marketing team
Establish robust payer/customer insight generation
Identify key access barriers and leverage points
Lead creation and governance of payer-facing materials and programs
Design and execute account-based marketing (ABM) approaches

What we offer

Health and welfare plans for staff and eligible dependents
Financial plans with opportunities to save towards retirement or other goals
Work/life balance
Career development opportunities
Comprehensive employee benefits package including a Retirement and Savings Plan with generous company contributions
Group medical, dental and vision coverage
Life and disability insurance
Flexible spending accounts
Discretionary annual bonus program
Stock-based long-term incentives

Fulltime

Social Media Marketing Manager

Location

United States , Boston

Salary:

71250.00 - 143750.00 USD / Year

SOPHiA GENETICS

Expiration Date

Until further notice

Requirements

Degree level educated or equivalent in digital marketing, web design, communications, or a related field
5–7 years of experience in digital marketing
Experience working in international organizations preferred
Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred
Deep knowledge of CRM systems (Salesforce preferred) and marketing automation platforms (Pardot preferred)
Google Analytics and Google Ads Certified
Proficiency with SEO tools and keyword research platforms
Knowledge of social media advertising platforms
Experience with project management tools (JIRA preferred)
Experience with an ABM platform a plus

Job Responsibility

Own the daily editorial planning process: review industry news, curate internal updates, and manage the content calendar across LinkedIn, X, and Facebook
Write compelling social copy and brief design teams or agencies for visual assets aligned to brand standards
Track daily engagement metrics and adjust timing or messaging to optimize performance
Monitor the CEO's LinkedIn profile daily, prioritizing high-value responses to partners, investors, and KOLs
Ghostwrite thought leadership posts rooted in podcast episodes, industry developments, internal events, and direct requests — proactively driving the Research Spotlight series
Conduct quarterly content reviews to optimize top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) standards
Align social media promotion schedules with the Digital Director's paid media campaigns
Support digital campaigns and DDM™ announcements with SEO-aligned copy and metadata

What we offer

Outstanding Medical, Dental & Vision with 90% Employer Contribution
Company matched 401K at 4%
Company-paid short & long-term disability insurance
FSA commuter benefits
20 Days PTO, increasing to 25 with tenure
5 Days Sick and 14 Public Holidays
Free EAP

Fulltime

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Director, ABM and Lifecycle

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Director, ABM and Lifecycle

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