Director, ABM and Lifecycle Job at 80Twenty

Director, ABM and Lifecycle

Our client, a rapidly scaling Series E company in the AI space with over $100m i...

Location

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
3+ years owning enterprise ABM programs
Experience leading and scaling teams with a player-coach approach
Proven success driving pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, organized, and comfortable managing complex, multi-channel programs
Strong cross-functional collaboration skills
Ability to work in person 4–5 days per week

Job Responsibility

Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on account strategy, segmentation, and insights
Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build and optimize onboarding, engagement, retention, and expansion programs
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Director, ABM and Lifecycle

Our client, a rapidly scaling Series E company in the AI space with over $100m i...

Location

United States

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
3+ years owning enterprise ABM programs
Experience leading and scaling teams with a player-coach approach
Proven success driving pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, organized, and comfortable managing complex, multi-channel programs
Strong cross-functional collaboration skills
Ability to work in person 4–5 days per week

Job Responsibility

Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on account strategy, segmentation, and insights
Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build and optimize onboarding, engagement, retention, and expansion programs
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Fulltime

Director of Lifecycle and Account Based Marketing

As Director of Lifecycle & Account-Based Marketing, you’ll own EliseAI’s most cr...

Location

United States , New York City

Salary:

200000.00 - 250000.00 USD / Year

EliseAI

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation, ideally in B2B SaaS or AI
3+ years owning ABM programs for enterprise accounts
Experience managing and scaling marketing teams, with a strong player-coach mindset
Proven ability to drive pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, highly organized, and comfortable managing complex, multi-channel campaigns
Strong cross-functional collaboration skills, especially with Sales
Willingness to work in person at our office 4-5 days a week

Job Responsibility

Own and scale a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many programs
Lead, mentor, and develop a team of lifecycle and ABM marketers while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on target account selection, segmentation, and insights
Plan and execute integrated campaigns across email, digital ads, direct mail, events, in-app, SMS, and executive programs
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build on existing onboarding, engagement, and expansion programs that increase adoption and lifetime value
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation tools to build scalable, repeatable programs
Attract top-tier talent to join our driven team

What we offer

Equity in the company
Medical, Dental and Vision premiums covered at 100%
Fully paid parental leave
Commuter benefits
401k benefits
Fitness & home services stipend to cover part of your expenses so you can focus on what matters
A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
Unlimited vacation and paid holidays
We'll cover relocation packages and make the move exciting, not painful!

Fulltime

Director of Lifecycle and Account Based Marketing

As Director of Lifecycle & Account-Based Marketing, you’ll own EliseAI’s most cr...

Location

United States , New York City

Salary:

200000.00 - 250000.00 USD / Year

EliseAI

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation, ideally in B2B SaaS or AI
3+ years owning ABM programs for enterprise accounts
Experience managing and scaling marketing teams, with a strong player-coach mindset
Proven ability to drive pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, highly organized, and comfortable managing complex, multi-channel campaigns
Strong cross-functional collaboration skills, especially with Sales
Willingness to work in person at our office 4-5 days a week

Job Responsibility

Own and scale a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many programs
Lead, mentor, and develop a team of lifecycle and ABM marketers while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on target account selection, segmentation, and insights
Plan and execute integrated campaigns across email, digital ads, direct mail, events, in-app, SMS, and executive programs
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build on existing onboarding, engagement, and expansion programs that increase adoption and lifetime value
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation tools to build scalable, repeatable programs
Attract top-tier talent to join our driven team

What we offer

Equity in the company
Medical, Dental and Vision premiums covered at 100%
Fully paid parental leave
Commuter benefits
401k benefits
Fitness & home services stipend to cover part of your expenses so you can focus on what matters
A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
Unlimited vacation and paid holidays
We'll cover relocation packages and make the move exciting, not painful!

Fulltime

New

Senior Director Payer Marketing

In this vital role you will be responsible for developing and executing the paye...

Location

United States

Salary:

220272.40 - 298015.60 USD / Year

Amgen

Expiration Date

Until further notice

Requirements

Doctorate degree and 5 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience OR Master's degree and 9 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience OR Bachelor's degree and 11 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience

Job Responsibility

Develop and execute the payer-facing commercial strategy that enables broad and sustainable access for the company’s products and services
Shape the payer value story, drive payer/customer engagement strategy, and partner cross-functionally with Market Access, Account Management, HEOR/Medical, Pricing & Contracting, Product Marketing, and Sales to improve coverage
Own and evolve the payer marketing strategy aligned to overall brand strategy, access goals, and corporate priorities
Lead development of the payer value proposition and supporting messages across customer segments
Serve as the commercial 'voice of payer' across the organization
Manage and mentor a high-performing payer marketing team
Establish robust payer/customer insight generation
Identify key access barriers and leverage points
Lead creation and governance of payer-facing materials and programs
Design and execute account-based marketing (ABM) approaches

What we offer

Health and welfare plans for staff and eligible dependents
Financial plans with opportunities to save towards retirement or other goals
Work/life balance
Career development opportunities
Comprehensive employee benefits package including a Retirement and Savings Plan with generous company contributions
Group medical, dental and vision coverage
Life and disability insurance
Flexible spending accounts
Discretionary annual bonus program
Stock-based long-term incentives

Fulltime

Social Media Marketing Manager

Location

United States , Boston

Salary:

71250.00 - 143750.00 USD / Year

SOPHiA GENETICS

Expiration Date

Until further notice

Requirements

Degree level educated or equivalent in digital marketing, web design, communications, or a related field
5–7 years of experience in digital marketing
Experience working in international organizations preferred
Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred
Deep knowledge of CRM systems (Salesforce preferred) and marketing automation platforms (Pardot preferred)
Google Analytics and Google Ads Certified
Proficiency with SEO tools and keyword research platforms
Knowledge of social media advertising platforms
Experience with project management tools (JIRA preferred)
Experience with an ABM platform a plus

Job Responsibility

Own the daily editorial planning process: review industry news, curate internal updates, and manage the content calendar across LinkedIn, X, and Facebook
Write compelling social copy and brief design teams or agencies for visual assets aligned to brand standards
Track daily engagement metrics and adjust timing or messaging to optimize performance
Monitor the CEO's LinkedIn profile daily, prioritizing high-value responses to partners, investors, and KOLs
Ghostwrite thought leadership posts rooted in podcast episodes, industry developments, internal events, and direct requests — proactively driving the Research Spotlight series
Conduct quarterly content reviews to optimize top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) standards
Align social media promotion schedules with the Digital Director's paid media campaigns
Support digital campaigns and DDM™ announcements with SEO-aligned copy and metadata

What we offer

Outstanding Medical, Dental & Vision with 90% Employer Contribution
Company matched 401K at 4%
Company-paid short & long-term disability insurance
FSA commuter benefits
20 Days PTO, increasing to 25 with tenure
5 Days Sick and 14 Public Holidays
Free EAP

Fulltime

Director of Growth Marketing

At Goody, digital marketing is at the core of our business. It’s how we’ve gotte...

Location

United States; Canada

Salary:

130000.00 - 170000.00 USD / Year

Goody

Expiration Date

Until further notice

Requirements

5+ years of digital marketing experience with a strong focus on SEM and paid media
Proven ability to manage and optimize a paid media budget of at least $1 million annually
Excellent copywriting skills and creative instincts
Strong background in B2B marketing, including understanding the B2B customer lifecycle and collaboration with sales teams
Demonstrated success in running impactful campaigns on both paid search and paid social platforms
Analytical mindset with a commitment to data-driven decision making
Knowledge of web and product analytics tools (e.g. Google Analytics) and marketing automation and CRM platforms (e.g. HubSpot, Salesforce)
Passionate about pixel-perfect, on-brand design – and comfortable working with third-party design and video creatives to get there

Job Responsibility

Develop and lead comprehensive digital marketing strategies that drive business growth and optimize the customer journey
Manage our SEM channel and budget, ensuring continuous improvement in efficiency and ROI
Strategically test and scale new paid media channels, such as video, paid social, and ABM, to identify profitable avenues for growth
Oversee the collaboration with our paid media agency, ensuring alignment with our strategic goals and continued improvement in outcomes
Drive full-funnel marketing approaches, integrating remarketing and display campaigns to maximize impact
Champion conversion rate optimization and data-driven decision-making to enhance performance

What we offer

100% remote work
Group medical, dental, and vision coverage insurance (with opt-out benefits)
401k
Stock options
Open PTO, with a company-wide summer break designed to counterbalance the demands of the year-end holiday season
Paid parental leave benefits
Annual company offsite – past locations include Cabo, San Diego, and Banff
$100/month reimbursement for wellness
$500 annual education stipend
Lots of Goodys

Fulltime

Senior Manager, Global Performance Marketing Strategy

We’re looking for a data-driven, strategic, and highly collaborative marketing l...

Location

Singapore , Singapore

Salary:

Not provided

Airwallex

Expiration Date

Until further notice

Requirements

8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs
Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period)
Hands-on understanding of SFDC, Salesforce, Building Looker tables
Expertise in paid search, paid social, display, and emerging channels
familiarity with ABM and demand generation
Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks
Excellent communicator with experience presenting to executive leadership
Demonstrated ability to collaborate cross-functionally across time zones and influence without authority
Experience managing or operationalizing in-house performance models preferred
Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field

Job Responsibility

Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels
Partner with regional teams (APAC, EMEA, North America) to localize global frameworks into market-specific plans that drive efficiency and scale
Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals
Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs
Collaborate with the global execution team to become hands-on in campaign execution and optimization
Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions
Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe
Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies)
Surface insights from campaign data to influence global GTM and lifecycle strategy
Partner with Product Marketing to align messaging and audience segmentation strategies

Fulltime

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Director, ABM and Lifecycle

80Twenty

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 01, 2026

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Director, ABM and Lifecycle

80Twenty

Location:United States

Category:-

Contract Type:Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:February 01, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

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Location:
United States

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Contract Type:
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Job Posted:
February 01, 2026