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A creative agency is looking for a Director of Social to lead social and creator strategy across a high-profile Government account. This is a senior leadership role for someone who understands how social works at a structural level, not just tactically. You will define the social direction, shape influencer strategy and ensure all output is culturally relevant, strategically sound and creatively ambitious.
Job Responsibility:
Lead social and creator strategy across a major Government account
Shape and present RTBs and strategic responses to complex briefs
Define the role of creators and influencers across all tiers, from emerging voices to established talent
Develop integrated social frameworks aligned to objectives and measurable impact
Provide a clear, confident point of view on influencer direction and wider social approach
Act as senior client lead across social and creator workstreams
Manage and mentor internal teams and specialist partners
Ensure work balances creative ambition with governance and compliance requirements
Stay close to culture, platform behaviour and evolving creator ecosystems
Requirements:
Director-level experience within a creative, digital or integrated agency
Strong social-first background with proven social strategy and creator expertise
Experience leading large, complex or regulated accounts
Confident presenting to senior clients and stakeholders
Clear understanding of how creator strategy drives engagement and impact
Ability to translate cultural insight into strategic frameworks
Strong leadership and team management experience
Nice to have:
Strategic thinker with a strong point of view
Commercially aware and delivery-focused
Calm under pressure and deadline-driven
Energised by ambitious clients who want to push their social presence forward
Comfortable operating in structured environments while still bringing fresh thinking