Director – Global CRM Business Strategy & Enablement Jobs

Director – Global CRM Business Strategy & Enablement

BioMarin Pharmaceutical

Location:
United States , San Rafael, California

Category:
IT - Administration

Contract Type:
Not provided

Salary:

178900.00 - 245960.00 USD / Year

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Job Description:

BioMarin is seeking an experienced and strategic leader to serve as the Director, Global CRM Business Lead. This role is critical in shaping and executing the company’s enterprise CRM strategy and roadmap, ensuring engagement alignment with customer experience (CX) goals, digital data strategy, and campaign needs. Reporting to the Senior Director, Digital Strategy and Capabilities, this individual will partner with Business Units, Commercial IT, Insights & Analytics and Performance & Planning teams to lead the CRM initiatives, innovation, processes and new ways of working for the global markets. The Director will drive business ownership of CRM capabilities, lead adoption and governance, and ensure seamless integration with omnichannel platforms to support therapeutic areas (Skeletal Conditions, Roctavian, and Enzyme Therapies). The position will optimize CRM systems to enhance both healthcare provider (HCP) and patient engagement through advanced segmentation, alerts or suggestions management, and closed-loop measurement, while aligning with global CRM standards.

Job Responsibility:

Define and lead the enterprise CRM strategy and roadmap, ensuring alignment with CX goals, digital data strategy, and campaign needs
Develop and implement a comprehensive CRM strategy that supports BioMarin’s business objectives and enhances customer engagement
Define and prioritize CRM initiatives across Business Units and regions for efficient resource allocation and timely execution
Oversee the entire CRM lifecycle, from requirements gathering to deployment, ongoing optimization, and future enhancements
Collaborate with therapeutic area leads, digital peers, and their respective teams to ensure the CRM system supports unique business needs
Act as a trusted advisor, guiding business units on leveraging CRM capabilities for customer engagement strategies
Ensure CRM functionalities are aligned with business unit goals to maximize impact on sales and marketing
Lead business ownership of CRM tools (including Veeva, Salesforce, and other key life sciences CRM systems), driving adoption, governance, and integration with omnichannel engagement platforms
Ensure optimization of HCP and patient engagement via adaptation of segmentation, dynamic targeting, next-best-action logic, alerts / suggestions implementation, campaign tagging & attribution, and closed-loop measurement
Ensure activation of fit for purpose CRM capabilities for cross-functional team engagement, task and targets management
Partner with IT to define CRM business needs and ensure alignment with global Veeva/Salesforce standards
Implement technology and integration changes for cross-functional needs, system scalability, and stability
Collaborate on CRM upgrades, integrations, and new functionalities to meet evolving business requirements
Optimize role-based CRM views, dashboards, and workflows to provide actionable information for field teams
Work with sales enablement to ensure field representatives have the tools needed for effective customer engagement
Identify opportunities to improve usability through streamlined workflows and enhanced system design
Monitor key CRM metrics and identify areas for system performance improvement
Analyze CRM data to extract insights that inform both strategic and operational decisions
Develop standardized reports to track performance and share insights with stakeholders
Collaborate with cross-functional teams (sales, marketing, medical) to ensure seamless integration of CRM strategies across departments
Represent the value of the CRM system within the organization by communicating its impact on business outcomes to leadership teams
Address stakeholder concerns related to CRM systems or processes in a timely and effective manner
Drive field support frameworks & office hours for CRM user base

Requirements:

Bachelor’s degree in Business Administration, Marketing, Information Systems, or a related field
MBA preferred
10+ years of experience in CRM strategy development or management within the biotech/pharmaceutical industry or a similarly regulated environment
Proven experience working with Veeva, Salesforce (or similar platforms) at an enterprise level for configuration management and optimization
Experience with CRM configuration, management, and optimization, as well as integration with marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo)
Strong understanding of CRM systems (e.g., Veeva, Salesforce) and their integration with marketing automation tools (e.g., SFMC, Marketo)
Strong understanding of pharma / life sciences CRM use cases, commercial workflows and customer types & lifecycle management
Excellent analytical skills with the ability to turn data into actionable insights for strategic decision-making
Exceptional communication skills for collaborating across matrixed organizations with diverse stakeholders (Sales, Marketing, and IT)
Demonstrated ability to lead cross-functional projects from concept through execution in a fast-paced environment
Strong advocate for efficiency tools such as Microsoft Copilot to make the most use of time

Nice to have:

Familiarity with rare disease therapeutic areas or specialty pharma marketing practices
Experience managing complex system integrations or global Veeva & Salesforce implementations

What we offer:

company-sponsored medical, dental, vision, and life insurance plans
discretionary annual bonus
discretionary stock-based long-term incentives
paid time off

Additional Information:

Job Posted:
December 26, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Director – Global CRM Business Strategy & Enablement

BioMarin Pharmaceutical

Location:
United States , San Rafael, California

Category:
IT - Administration

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
December 26, 2025

Looking for more opportunities? Search for other job offers that match your skills and interests.

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