CrawlJobs Logo

Director – Global CRM Business Strategy & Enablement

biomarin.com Logo

BioMarin Pharmaceutical

Location Icon

Location:
United States , San Rafael, California

Category Icon

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

178900.00 - 245960.00 USD / Year

Job Description:

BioMarin is seeking an experienced and strategic leader to serve as the Director, Global CRM Business Lead. This role is critical in shaping and executing the company’s enterprise CRM strategy and roadmap, ensuring engagement alignment with customer experience (CX) goals, digital data strategy, and campaign needs. Reporting to the Senior Director, Digital Strategy and Capabilities, this individual will partner with Business Units, Commercial IT, Insights & Analytics and Performance & Planning teams to lead the CRM initiatives, innovation, processes and new ways of working for the global markets. The Director will drive business ownership of CRM capabilities, lead adoption and governance, and ensure seamless integration with omnichannel platforms to support therapeutic areas (Skeletal Conditions, Roctavian, and Enzyme Therapies). The position will optimize CRM systems to enhance both healthcare provider (HCP) and patient engagement through advanced segmentation, alerts or suggestions management, and closed-loop measurement, while aligning with global CRM standards.

Job Responsibility:

  • Define and lead the enterprise CRM strategy and roadmap, ensuring alignment with CX goals, digital data strategy, and campaign needs
  • Develop and implement a comprehensive CRM strategy that supports BioMarin’s business objectives and enhances customer engagement
  • Define and prioritize CRM initiatives across Business Units and regions for efficient resource allocation and timely execution
  • Oversee the entire CRM lifecycle, from requirements gathering to deployment, ongoing optimization, and future enhancements
  • Collaborate with therapeutic area leads, digital peers, and their respective teams to ensure the CRM system supports unique business needs
  • Act as a trusted advisor, guiding business units on leveraging CRM capabilities for customer engagement strategies
  • Ensure CRM functionalities are aligned with business unit goals to maximize impact on sales and marketing
  • Lead business ownership of CRM tools (including Veeva, Salesforce, and other key life sciences CRM systems), driving adoption, governance, and integration with omnichannel engagement platforms
  • Ensure optimization of HCP and patient engagement via adaptation of segmentation, dynamic targeting, next-best-action logic, alerts / suggestions implementation, campaign tagging & attribution, and closed-loop measurement
  • Ensure activation of fit for purpose CRM capabilities for cross-functional team engagement, task and targets management
  • Partner with IT to define CRM business needs and ensure alignment with global Veeva/Salesforce standards
  • Implement technology and integration changes for cross-functional needs, system scalability, and stability
  • Collaborate on CRM upgrades, integrations, and new functionalities to meet evolving business requirements
  • Optimize role-based CRM views, dashboards, and workflows to provide actionable information for field teams
  • Work with sales enablement to ensure field representatives have the tools needed for effective customer engagement
  • Identify opportunities to improve usability through streamlined workflows and enhanced system design
  • Monitor key CRM metrics and identify areas for system performance improvement
  • Analyze CRM data to extract insights that inform both strategic and operational decisions
  • Develop standardized reports to track performance and share insights with stakeholders
  • Collaborate with cross-functional teams (sales, marketing, medical) to ensure seamless integration of CRM strategies across departments
  • Represent the value of the CRM system within the organization by communicating its impact on business outcomes to leadership teams
  • Address stakeholder concerns related to CRM systems or processes in a timely and effective manner
  • Drive field support frameworks & office hours for CRM user base

Requirements:

  • Bachelor’s degree in Business Administration, Marketing, Information Systems, or a related field
  • MBA preferred
  • 10+ years of experience in CRM strategy development or management within the biotech/pharmaceutical industry or a similarly regulated environment
  • Proven experience working with Veeva, Salesforce (or similar platforms) at an enterprise level for configuration management and optimization
  • Experience with CRM configuration, management, and optimization, as well as integration with marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo)
  • Strong understanding of CRM systems (e.g., Veeva, Salesforce) and their integration with marketing automation tools (e.g., SFMC, Marketo)
  • Strong understanding of pharma / life sciences CRM use cases, commercial workflows and customer types & lifecycle management
  • Excellent analytical skills with the ability to turn data into actionable insights for strategic decision-making
  • Exceptional communication skills for collaborating across matrixed organizations with diverse stakeholders (Sales, Marketing, and IT)
  • Demonstrated ability to lead cross-functional projects from concept through execution in a fast-paced environment
  • Strong advocate for efficiency tools such as Microsoft Copilot to make the most use of time

Nice to have:

  • Familiarity with rare disease therapeutic areas or specialty pharma marketing practices
  • Experience managing complex system integrations or global Veeva & Salesforce implementations
What we offer:
  • company-sponsored medical, dental, vision, and life insurance plans
  • discretionary annual bonus
  • discretionary stock-based long-term incentives
  • paid time off

Additional Information:

Job Posted:
December 26, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Director – Global CRM Business Strategy & Enablement

Global Marketing Director

MissionLead Japan Marketing & BD Team member to perform as valuable Commercial B...
Location
Location
Japan , Tokyo
Salary
Salary:
10000000.00 - 20000000.00 JPY / Year
https://www.randstad.com Logo
Randstad
Expiration Date
June 30, 2030
Flip Icon
Requirements
Requirements
  • 10+ year experience on commercial experience (e.g. marketing, sales, business development is plus (B-to-B preferred)
  • 2+ year experience at Supervisory Level
  • Strong leadership and interpersonal skill, influence and convince skill
  • Good knowledge of Digital Marketing
  • ROI mindset
  • Project / Program Management experience: defining, developing, implementing, executing and managing
  • Exceptional communication (verbal and written) skills. Experience communicating with both technical and non-technical stakeholders across multiple teams.
  • Operational excellence mind-set and experience. Data driven. Excellent problem-solving skills. Adept at simplifying complexity and developing scalable propositions.
  • Proven track record of taking ownership and driving results. Ability to effectively lead and work with a variety of organizations, management levels, cultures, and personalities.
  • Demonstrate a strong bias for action and hands on approach.
Job Responsibility
Job Responsibility
  • Lead Japan Marketing & BD Team member to perform as valuable Commercial Business Partner, supporting the key commercial infrastructure, platform and enablement for marketing and sales functions in all Business Divisions in Japan.
  • Be a change agent, helping set up our country organization for future success.
  • Strategy & Business Development: Adapt, develop and support execution of the country’s commercial strategy by Business, in alignment with Country President (“CP”), Business Vice President, Country commercial stakeholders and Global Functions.
  • Lead in formulating the Strategy around the area covered by Strategy & Business Development Organization – Business Intelligence, Pricing & Commercial Policy and Commercial Excellence within the country.
  • Lead the preparation for Country QBR (Quarterly Business Review) and support Japan CP & Marketing / BD Director for smooth reporting
  • Lead Mid Term Growth Strategy Planning and Country AMSP (Annual Marketing & Sales Plan) process across business including the related sub initiatives such as Strategic Account Annual Target Plan, Cross Channel Annual Target plan and AMR (Annual Market Review, market sizing analysis)
  • Lead Commercial Excellence / Sale Efficiency improvement activities including CRM (Salesforce.com) improvement and utilization & Sales Incentive Plan
  • Formulate the strategy to drive growth in IoT platform across business by providing the enablement framework and platform
  • Global Marketing: Support the country sales and marketing team(s) in gaining market share within their countries through extending company's measured brand awareness and preference by delivering strategically sound and tactically superior communications.
  • Target relevant markets using all available and appropriate tools of the marketing mix with sound knowledge of Digital marketing, event, and PR.
What we offer
What we offer
  • 健康保険,厚生年金保険,介護保険,雇用保険,労災保険
  • 休憩室
  • 賞与年2回
  • Fulltime
Read More
Arrow Right

Director of Sales Enablement

As we scale across multiple business units and geographies, we are seeking a Dir...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
arrive.com Logo
Arrive
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10–15+ years of experience in Sales Enablement, Sales Operations, or GTM strategy, specifically within a global or multi-region capacity (US/EMEA)
  • Proven track record of building and scaling enablement programs within a B2B, SaaS, or marketplace environment across international borders
  • Deep understanding of sales methodologies and experience implementing them across enterprise and mid-market segments
  • International Market Knowledge: Familiarity with the unique sales cycles and business cultures of the US, UK, and European markets
  • Strong leadership background with the ability to manage cross-functional stakeholders in Finance, Marketing, and IT across different time zones
  • Expertise in curriculum design and data-driven performance analysis
Job Responsibility
Job Responsibility
  • Global Enablement Strategy: Design and own the overarching Sales Enablement roadmap for the group, aligning programs with long-term financial targets across US, UK, and EU markets
  • International Sales Readiness: Lead the development and delivery of comprehensive onboarding and continuous learning programs, tailored to the specific regulatory and cultural requirements of our diverse geographic regions
  • Content & Playbook Development: Partner with Marketing and Product teams to create high-impact sales collateral and playbooks that are localized for relevance in US and European markets
  • Sales Methodology & Process: Standardize sales methodologies (e.g., MEDDICC, Challenger) across business units to ensure a consistent, scalable approach to the full customer lifecycle
  • Enablement Technology: Own the enablement tech stack, ensuring seamless integration with our global CRM platform to drive adoption and measure the impact of initiatives across all time zones
  • Performance Metrics: Establish and track KPIs to measure the effectiveness of enablement programs, providing executive visibility into sales productivity and pipeline health at both a regional and group level
Read More
Arrow Right

Director of Marketing Operations and Automation

At JFrog, we’re reinventing DevOps to help the world’s greatest companies innova...
Location
Location
United States , Sunnyvale
Salary
Salary:
220000.00 - 240000.00 USD / Year
jfrog.com Logo
JFrog
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in Marketing Operations, with a strong preference for candidates from a B2B SaaS environment
  • Proven ability to partner with and influence senior stakeholders across Sales, IT, and Finance to effect positive change
  • Deep, hands-on understanding of contemporary sales and marketing operations tools, including advanced marketing automation platforms and CRM systems (and emerging AI technologies)
  • Experience managing global teams and supporting diverse regional requirements in a high-growth environment
  • A data-driven mindset who will partner with our Marketing Analysts and help translate operational metrics into actionable insights for business leaders
  • Strong leadership skills with a track record of managing managers and specialists to drive operational excellence and support career growth
Job Responsibility
Job Responsibility
  • Drive continuous improvement and efficiency across the marketing organization, focusing on marketing automation, lead and campaign management, data cleanliness and tying that back to results and ROMI
  • Support day-to-day operations for Marketing and XDR teams across AMER, EMEA, and APAC regions, for new customer logos and customer expansion teams
  • Build and lead a global focus on centralized best practices, enablement, and consistent marketing processes across all regions ensuring we are optimizing with automation and AI
  • Ensure all marketing applications are fully integrated, effectively serving business needs, and adhering to a cohesive global strategy
  • Own marketing automation strategy and execution globally and within the regions to drive improved business outcomes and funnel conversion
  • Partner with the VP of Marketing Operations and senior stakeholders in Sales, IT and other departments to streamline marketing effectiveness and impact across the organization
What we offer
What we offer
  • Additional variable compensation
  • Equity package of restricted stock units (RSU)
  • Eligibility to participate in our Employee Stock Purchase Plan
  • Comprehensive benefits including medical, dental, vision, retirement, wellness and much more
  • Innovation and Career Growth: Join an environment where innovation is a key value and driver of our business growth and that creates opportunities for career development and growth
  • Fulltime
Read More
Arrow Right

Director, New Technologies Business Development

This position is needed to lead the New Technologies Business Development team! ...
Location
Location
United States
Salary
Salary:
207200.00 - 304600.00 USD / Year
Stytch
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Demonstrated entrepreneurial experience — specifically in launching new products or solutions to market and owning the GTMs strategy and/or execution, preferably with a strong sales background (e.g., driving early sales pre-product market fit, and finding excitement in driving the product market fit eventually, and leading the development of the entire GTM strategy)
  • Strong communication skills and executive presence — whether it’s in board rooms with c-level stakeholders, customer meetings, or internal meetings with cross-functional stakeholders
  • Ability to have strong opinions loosely held and willingness to lean into ambiguity — and proof of thriving in such environment previously
  • Prior background or exposure to successful corporate development and/or M&A — and the GTM integration process thereafter
  • Product focus — Strong understanding of Twilio’s products and services, as well as the broader market dynamics of SaaS, specifically in cloud computing, Gen AI, CRM, CDP, and/or CPaaS. You are naturally drawn to thinking and talking about evolving macro trends in SaaS and AI constantly and have a product mindset you take into your customer/partner conversations
  • Navigating cross-functionally — Ability to influence cross-functional stakeholders and work collaboratively to get things done. You know when to lead vs. step back and support
  • Demonstrated success as a utility technical seller - having a successful track record of quickly ramping up in new domains and and driving commercial success
  • Experience working with industry leading AI agents, thinking ahead, writing "job descriptions" for agents to support you as a next-gen GTM operator in the age of AI
Job Responsibility
Job Responsibility
  • Influence key customer champions and buyers’ decision-making early by partnering closely with Global Sales account team counterparts and the GTM Innovation Enterprise Architects
  • Drive market and ecosystem development for new solution areas and/or target markets by cultivating relationships with critical ecosystem players, including but not limited to VCs, market leaders, and other ecosystem players/partners to test solution market fit and drive initial traction for new solutions within the ecosystem
  • Think strategically and able to clearly communicate both internally and externally GTM’s perspective on the evolving macro market and customer trends to inform decisions and direction for new solutions development and product design partnership
  • Educate customers on how they should think about solving their most critical business problems and business model monetization in the age of agentic transformation across different use cases leveraging different multi-product solutions from Twilio platform
  • Drive end-to-end commercial success from design through GA phase on all new technologies and solutions by incubating and iterating the motion and proving it on the initial set of deals that will inform how we go to market at scale
  • Including regional nuances and playbooks and working closely with Pricing, Finance, and Product on early market willingness-to-pay feedback
  • Prioritize execution of company big bets around accelerating gross profit growth by driving multiproduct adoption and diversifying the product mix (thru adoption of new technologies that enable delivery of customer ROI across the platform)
  • Design — Goal is to drive discovery and co-design partnerships
  • Recruit target customers
  • Uncover business problems
What we offer
What we offer
  • competitive pay
  • generous time off
  • ample parental and wellness leave
  • healthcare
  • a retirement savings program
  • equity plan
  • corporate bonus plan
  • health care insurance
  • 401(k) retirement account
  • paid sick time
  • Fulltime
Read More
Arrow Right

Senior Director, Global SaaS Sales

The SaaS Sales Leader will be responsible for driving retention, expansion and n...
Location
Location
United States , San Ramon; Ft. Lauderdale
Salary
Salary:
281779.00 - 507201.00 USD / Year
cloud.com Logo
Cloud Software Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven track record of driving net-new enterprise SaaS revenue, ideally within data compliance, data governance software
  • 12+ years of SaaS experience, with 7+ years in enterprise sales leadership roles
  • Demonstrated success building and executing sales strategies that deliver consistent ARR growth and logo acquisition
  • Deep understanding of data compliance frameworks and enterprise data governance ecosystems
  • Strong executive presence and ability to engage, influence, and build trust with C-level decision-makers
  • Strong grasp of forecasting discipline, pipeline metrics, and deal qualification frameworks
  • Expertise in complex deal negotiation, multi-stakeholder selling, and ROI-based solution positioning
  • Adept at leading in matrixed environments, collaborating across product, marketing, and partner teams
  • Excellent verbal, written, and presentation skills with the ability to translate technical value into business outcomes
  • Experience with CRM systems and modern sales enablement tools
Job Responsibility
Job Responsibility
  • Own overall SaaS revenue growth across retention, expansion, and new logo acquisition in alignment with ARR objectives
  • Define and execute a top-of-funnel strategy in partnership with Business Development Representatives (BDRs), Field Marketing, and Product to ensure 3–4× qualified pipeline coverage in alignment with ARR growth targets
  • Develop and execute a strategic enterprise sales plan to achieve and exceed quarterly and annual ARR targets
  • Own the full sales cycle — prospecting, discovery, business case development, solution qualification, and contract negotiations
  • Build and manage executive-level relationships across IT, security, legal, compliance, and procurement functions to influence decision-making and ensure long-term partnership
  • Drive new logo growth through disciplined territory management, precise pipeline forecasting, and consistent execution
  • Lead cross-functional deal orchestration involving Platform Engineering, Product Management, and Legal to deliver tailored compliance solutions that align to customer goals
  • Conduct executive briefings, demos, and presentations articulating the value of our compliance platform for data discovery, retention, and governance
  • Translate complex regulatory and data governance challenges (e.g., GDPR, HIPAA, CCPA, ISO 27001, SOC 2) into tangible, technology-driven business outcomes
  • Maintain CRM discipline and ensure accurate pipeline visibility, forecast predictability, and data integrity
What we offer
What we offer
  • Healthcare
  • life insurance
  • disability benefits
  • 401(k) plan and company match
  • Fulltime
Read More
Arrow Right

Director of Growth

This strategic leadership role is dedicated to driving full-funnel growth for ou...
Location
Location
France
Salary
Salary:
Not provided
emf.media Logo
EMF Media
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience working with e-commerce and/or DTC brands, particularly in the beauty and wellness sectors, with a deep understanding of their growth dynamics and performance challenges
  • 6+ years in digital growth roles, with a strong track record in performance marketing and orchestrating effective multi-channel strategies
  • Deep expertise across paid media, influencer performance models, creative optimisation, and CRM-driven retention
  • Strong analytical mindset, capable of translating complex performance data into clear, actionable growth strategies
  • Demonstrated leadership in cross-functional environments and confident collaboration with C-level stakeholders
  • Excellent communication, prioritisation, and decision-making skills, with a strong bias for performance and results
Job Responsibility
Job Responsibility
  • Drive client performance across marketing channels to maximise business outcomes
  • Define full-funnel marketing strategies per client, aligned with business goals
  • Own quarterly and annual performance roadmaps, ensuring predictability and results
  • Monitor and analyse performance KPIS and implement corrective actions when needed
  • Identify quick wins and longer-term growth levers across paid, influence, CRM, and creative
  • Enable strong collaboration across departments to ensure strategic consistency and flawless execution
  • Cascade high-level strategy to department heads (Performance Managers, Head of Influence, Creative Leads, CRM Manager)
  • Lead weekly cross-functional growth syncs to align campaigns and troubleshoot blockers
  • Create unified frameworks to ensure message, targeting, and execution are consistent across all touchpoints
  • Ensure each department operates with clear KPIs, timelines, and accountability metrics
What we offer
What we offer
  • Join a High-Performance Team
  • Remote & Flexible Work
  • Career Growth & Learning
  • Collaborative Culture
  • Competitive Compensation
  • performance-based bonuses
  • Fulltime
Read More
Arrow Right

Associate Director, Marketing Operations

The Associate Director of Marketing Operations is responsible for leading the ex...
Location
Location
United States
Salary
Salary:
Not provided
avanos.com Logo
Avanos
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, or related field
  • 8+ years of progressive experience in marketing, with significant exposure to marketing communications, digital marketing, content development, events/tradeshows, and market research
  • 3+ years in a management role, with proven success in leading and developing high-performing teams across global regions
  • Demonstrated success executing omni-channel marketing programs that drive measurable growth and revenue outcomes
  • Strong communication skills (written, verbal, and presentation), with ability to influence across organizational levels and global stakeholders
  • Proficiency with marketing technology platforms (e.g., marketing automation, CRM, analytics, and content management systems)
  • Experience managing global branding initiatives and ensuring consistent brand execution across diverse markets
  • Strong analytical mindset with the ability to use data and insights to guide decisions, optimize campaigns, and present findings to senior leadership
Job Responsibility
Job Responsibility
  • Lead the planning and execution of tradeshows, events, digital campaigns, content programs, and marketing communications
  • Support the management of omni-channel marketing plans that integrate digital, social, content, and events to drive measurable brand and revenue impact
  • Partner with cross-functional teams (product management, sales, finance, regional marketing, IT, regulatory, quality, supply, internal communications) to align marketing programs with corporate objectives and global priorities
  • Oversee global brand stewardship, ensuring consistent messaging while enabling local market adaptation
  • Leverage marketing technology platforms (automation, CRM, analytics, and content management) to optimize campaign execution and performance tracking
  • Lead a high-performing global team
  • foster collaboration across geographies and cultural contexts
  • Effectively communicate campaign strategies, insights, and results to executives, cross-functional teams, and external partners
What we offer
What we offer
  • benefits on day 1
  • free onsite gym
  • onsite cafeteria
  • HQ region voted 'best place to live' by USA Today
  • uncapped sales commissions
  • generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting
Read More
Arrow Right

Associate Director, Marketing Operations

The Associate Director of Marketing Operations is responsible for leading the ex...
Location
Location
United States , Alpharetta
Salary
Salary:
Not provided
avanos.com Logo
Avanos
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, or related field
  • 8+ years of progressive experience in marketing, with significant exposure to marketing communications, digital marketing, content development, events/tradeshows, and market research
  • 3+ years in a management role, with proven success in leading and developing high-performing teams across global regions
  • Demonstrated success executing omni-channel marketing programs that drive measurable growth and revenue outcomes
  • Strong communication skills (written, verbal, and presentation), with ability to influence across organizational levels and global stakeholders
  • Proficiency with marketing technology platforms (e.g., marketing automation, CRM, analytics, and content management systems)
  • Experience managing global branding initiatives and ensuring consistent brand execution across diverse markets
  • Strong analytical mindset with the ability to use data and insights to guide decisions, optimize campaigns, and present findings to senior leadership
Job Responsibility
Job Responsibility
  • Lead the planning and execution of tradeshows, events, digital campaigns, content programs, and marketing communications
  • Support the management of omni-channel marketing plans that integrate digital, social, content, and events to drive measurable brand and revenue impact
  • Partner with cross-functional teams (product management, sales, finance, regional marketing, IT, regulatory, quality, supply, internal communications) to align marketing programs with corporate objectives and global priorities
  • Oversee global brand stewardship, ensuring consistent messaging while enabling local market adaptation
  • Leverage marketing technology platforms (automation, CRM, analytics, and content management) to optimize campaign execution and performance tracking
  • Lead a high-performing global team
  • foster collaboration across geographies and cultural contexts
  • Effectively communicate campaign strategies, insights, and results to executives, cross-functional teams, and external partners
What we offer
What we offer
  • benefits on day 1
  • free onsite gym
  • onsite cafeteria
  • HQ region voted 'best place to live' by USA Today
  • uncapped sales commissions
  • generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting
  • Fulltime
Read More
Arrow Right